Christopher Lochhead
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Christopher Lochhead

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Christopher Lochhead is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, former 3X public tech company CMO, who is best known as a "godfather" of Category Design.  He coAuthored the first two books on management discipline Category Design, Play Bigger and Niche Down. He's coCreator of mini-book newsletter on Category Design, Category Pirates 🏴‍☠️ and the Category Pirates Series of Amazon books. Recently he CoAuthored #1 bestsellers "The 22 Laws of Category Design" and "Snow Leopard: How Legendary Writers Create A Category Of One". He's an occasional contributor to Harvard Business Review and is embarrassed about being published in a bunch of (now mostly a joke) legacy analog media outlets. Christopher Lochhead | Follow Your Different is a leading Real Dialogue Business podcast and Lochhead on Marketing is a Leading Marketing & category design podcast Lochhead is a dyslexic paperboy from Montreal who got thrown out of school at 18. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and an investor / advisor to over 50 venture-backed startups.  The Marketing Journal calls him, “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him, “off putting to some" and some podcast reviewers think he is "over-rated" and "not worth it". Podcaster Neil Pearlberg calls Follow Your Different, "the worst business podcast" and Podcast Magazine calls Follow Your Different, "the best business podcast". He believes if you're lucky enough to make it to the top of a mountain, you should throw down a rope. So that's what he's trying to do.
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  • The Category Design Toolkit: Beyond Marketing Audiobook By Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole c

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  • A Marketer's Guide to Category Design Audiobook By Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole cover art

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  • Play Bigger Audiobook By Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney cover art

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  • The 22 Laws of Category Design Audiobook By Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, Nicolas Cole

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  • Snow Leopard Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • Become Known for a Niche You Own Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • No Ocean Strategy Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • The Power of a Point of View Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • A Pirate's Guide to a Legendary IPO Audiobook By Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole cover art

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  • Direct to Creator Audiobook By Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead cover art

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  • A New Category of Human Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • The 8 Category Levers Audiobook By Category Pirates, Eddie Yoon, Nicolas Cole, Christopher Lochhead cover art

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  • The Lightning Strike Strategy Audiobook By Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon cover art

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  • Content-Free Marketing Audiobook By Category Pirates, Nicolas Cole, Eddie Yoon, Christopher Lochhead cover art

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