Founder Brand
Turn Your Story into Your Competitive Advantage
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Narrated by:
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Dave Gerhardt
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By:
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Dave Gerhardt
About this listen
You’re part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you’ve founded a company. Now the challenge of standing out in the crowd begins—and how you differentiate yourself counts.
Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets.
In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You’ll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company’s niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.
©2022 Dave Gerhardt (P)2022 Dave GerhardtListeners also enjoyed...
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Performance
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Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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The Four Steps to the Epiphany
- By: Steve Blank
- Narrated by: Graham Rowat
- Length: 9 hrs and 15 mins
- Unabridged
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The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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Piercing Narrator
- By David P on 01-09-21
By: Steve Blank
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The Great CEO Within
- The Tactical Guide to Company Building
- By: Matt Mochary, Alex MacCaw, Misha Talavera
- Narrated by: Joe Scalora
- Length: 5 hrs
- Unabridged
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Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback.
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Best for "touchy-feely" startups in the US
- By Matt J on 12-14-21
By: Matt Mochary, and others
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
-
-
Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- By: Jimmy Soni
- Narrated by: Jonathan Todd Ross
- Length: 18 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
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Wonderful, Engaging & Insightful
- By Ismael Becerra on 02-26-22
By: Jimmy Soni
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The Founder's Mentality
- How to Overcome the Predictable Crises of Growth
- By: Chris Zook, James Allen
- Narrated by: Robert Feifar
- Length: 6 hrs and 38 mins
- Unabridged
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Performance
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Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.
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The relevance to so many old and new companies alike. It is a timeless book that will likely never age!
- By D's List on 09-29-24
By: Chris Zook, and others
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Financial Intelligence
- A Manager's Guide to Knowing What the Numbers Really Mean
- By: Karen Berman, Joe Knight
- Narrated by: Tom Zingarelli
- Length: 7 hrs and 20 mins
- Unabridged
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Performance
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Story
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.
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You need to listen with the pdf documents
- By Jean on 03-22-18
By: Karen Berman, and others
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
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Performance
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Story
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
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Storyworthy
- Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
- By: Matthew Dicks, Dan Kennedy - foreword
- Narrated by: Matthew Dicks, John Glouchevitch
- Length: 10 hrs and 1 min
- Unabridged
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Performance
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Story
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
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not many tips on how to deliver a good story
- By polaris on 08-22-19
By: Matthew Dicks, and others
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
What listeners say about Founder Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jessica L Rhodes
- 11-08-23
Great marketing tutorial for founders
I picked up some really get tips in this book for my company’s marketing plan!
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- Amy
- 02-09-23
A fun, informative read for founders and marketers
Founder Brand does a great job of balancing the strategic with really practical advice for founders and marketers. It’s so enjoyable to read that it’s the business book equivalent of a page-turner.
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- Maor Franco
- 07-15-22
enjoyed the book
I really enjoyed reading the book and it pushed me to take notes as I listen as well as made me constantly think how does that relates to the business that I'm in and what can I do. The all-out podcast may have been too much mid-way but it emphasized the point.
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- Sam
- 07-02-23
A big idea to dominate 2023 and beyond.
I love this book. I've spent 9+ years in direct response marketing. The approach Dave reveals is something I wish I spent my career doing instead. Marketing the founder as a way to grow the brand is brilliant. I will recommend this book to all my DR buddies and try to convert them.
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- Mera Horani
- 04-24-23
Nice book, but I was expecting more
Most of the information mentioned in the book are kind or already known. From a big Dave fan, I was expecting some deeper insights or tricks.
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