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Ctrl Alt Delete
- Reboot Your Business. Reboot Your Life. Your Future Depends on It.
- Narrated by: Mitch Joel
- Length: 7 hrs and 27 mins
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Publisher's summary
A game-changing audiobook that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers.
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else, but nothing changes this reality: We are in a moment of business purgatory.
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to "Ctrl Alt Delete". To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
That's a very strong warning, but in his new audiobook, Ctrl Alt Delete, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
In short, this is not an audiobook about "change management" but rather an audiobook about "changing both you and your business model.
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
What listeners say about Ctrl Alt Delete
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Russell Bernard
- 12-09-13
I could not agree more
What did you love best about Ctrl Alt Delete?
This was very informative and enjoyable, as a small business owner I have found the necessity to adopt many of the things the author talks about.
Any additional comments?
If you are in business I think it is very important that you listen to the ideas of this book.
There is no going back either we adapt to the new computer age or we will go out of business and someone else will take our place.
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- L. Dakin
- 06-07-13
Cemented my opinion about tech
I've always agreed that the future is a connected one, and this guy has convinced me even more. He's given me even more reason to continue down the path I'm on in terms of online marketing.
He needs a bit of coaching on the narration. He has a habit of going down in pitch consistently on the end of sentences, even though it might not be appropriate for the thought. I usually love when books are narrated by the author because I can catch the author's excitement for the subject. On this one, however, I think he's trying too hard to be good on the narration by leaving out his speaking style. I wouldn't mind a little bit more of speaking and less reading.
That said, I think it's a great book, especially for anyone who doubts even a little bit that the internet is here to stay. Great for company owners and managers who are resisting getting more involved in new media.
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2 people found this helpful
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- Toddy
- 09-23-13
Extremely 101
Any additional comments?
This is a great book for a business leader who has somehow gone until now without knowing the first thing about the digital age or the social web - and I do know that, amazingly enough, there are still quite a lot of those out there, so this book certainly has it's place.
If however you've ever used social media or read a blog, you already know more than this book is telling you.
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3 people found this helpful
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- John B. Spence
- 11-12-13
Absolutely superb ideas
Where does Ctrl Alt Delete rank among all the audiobooks you’ve listened to so far?
From a business books point-of-view -- in the top 10
What about Mitch Joel’s performance did you like?
He did a great job.
Any additional comments?
This is a MUST listen to book on the topic of social media / technology and how it will impact your business. I found it VERY helpful.
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- Steve
- 05-31-13
Great idea - but big disappointment
Any additional comments?
This book addresses an important question. My wife and I are both in industries that are being disrupted, so we listened to it together on a road trip and had hoped to get some ideas of how we might address the disruptions. However, we found the book very shallow. The book seemed like a stream of cliches (like pealing the onion, leaning into it, etc.) and extremely poor metaphors (like purgatory and having sex with your data). Take away these weak literary devices and you are left with a bunch of shallow statements - nothing novel.
The author spends a lot of time talking about being connected. My recommendation would be that he disconnect for a while and think deeply about the content. It sounds like he has access to a lot of insightful people, but he needs to synthesize some novel thoughts of his own.
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3 people found this helpful