Cracking the Code
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Narrated by:
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Lloyd James
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By:
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Thom Hartmann
About this listen
Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
Audio includes introduction read by Hartmann and new foreword written and read by Jim Hightower!
©2008 Berrett-Koehler Publishers (P)2008 Berrett-Koehler PublishersListeners also enjoyed...
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In Mike Huckabee's new book God, Guns, Grits and Gravy, he asks the question, "Have I been taken to a different planet than the one on which I grew up?" The New York Times best-selling author explores today's American culture, drawing from his travels as a presidential candidate to present average, small-town people and families, and their optimistic resilience in the face of hard times.
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Review
- By Dorothy Ella on 02-13-15
By: Mike Huckabee
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Rising to the Challenge
- My Leadership Journey
- By: Carly Fiorina
- Narrated by: Kimberly Farr
- Length: 5 hrs and 16 mins
- Unabridged
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Fiorina shares the lessons she's learned from both her difficulties and triumphs. Drawing on her experience as a pioneering business and nonprofit leader, a politically active citizen, and a parent, she diagnoses the largest problem facing our country today: untapped potential. Too often American men and women are held back by systems that prevent them from working and flourishing. Too many people lose hope for themselves.
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A must share book!
- By Teresa Holman on 08-20-16
By: Carly Fiorina
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How We Can Win
- Race, History and Changing the Money Game That’s Rigged
- By: Kimberly Jones
- Narrated by: Kimberly Jones
- Length: 6 hrs and 9 mins
- Unabridged
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In How We Can Win, Jones delves into the impacts of systemic racism and reveals how her formative years in Chicago gave birth to a lifelong devotion to justice. Here, in a vital expansion of her declaration, she calls for Reconstruction 2.0, a multilayered plan to reclaim economic and social restitutions - those restitutions promised with emancipation but blocked, again and again, for more than 150 years. And, most of all, Jones delivers strategies for how we can effect change as citizens and allies while nurturing ourselves in the fight against a system that is still rigged.
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Valid points made, but contradictory as well...
- By Julian C. Young on 01-28-22
By: Kimberly Jones
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F.U.B.A.R.
- America's Right-Wing Nightmare
- By: Sam Seder, Stephen Sherrill
- Narrated by: Sam Seder
- Length: 5 hrs and 41 mins
- Unabridged
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The United States has survived clueless presidential administrations before. But no matter how enormous the crisis, the Great Depression, Vietnam, Watergate, or Monica Lewinsky's thong, America always comes out looking like, well, America.
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Don't take this book seriously
- By Richard on 05-25-06
By: Sam Seder, and others
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Under Fire
- Reporting from the Front Lines of the Trump White House
- By: April Ryan, Tamron Hall - foreword
- Narrated by: Janina Edwards
- Length: 7 hrs and 27 mins
- Unabridged
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Veteran White House reporter April Ryan thought she had seen everything in her two decades as a White House correspondent. And then came the Trump administration. In Under Fire, Ryan takes us inside the confusion and chaos of the Trump White House to understand how she and other reporters adjusted to the new normal. She takes us inside the policy debates, the revolving door of personnel appointments, and what it is like when she, as a reporter asking difficult questions, finds herself in the spotlight, becoming part of the story.
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- By Deborah on 09-03-18
By: April Ryan, and others
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Bannon
- Always the Rebel
- By: Keith Koffler
- Narrated by: William LeRoy
- Length: 5 hrs and 37 mins
- Unabridged
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To understand the Trump White House, you need to understand Steve Bannon: what's driving him, what his true role is, and what he's trying to accomplish on behalf of the American middle class. White House reporter Keith Koffler penetrates the fog surrounding the mysterious senior White House advisor, tracing Bannon's wild and distinctly American path to the White House in this first-ever honest biography of the controversial figure.
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The "real" Steve Bannon! Great read!
- By Amazon Customer on 12-20-17
By: Keith Koffler
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The Audacity of Hope
- Thoughts on Reclaiming the American Dream
- By: Barack Obama
- Narrated by: Barack Obama
- Length: 6 hrs and 10 mins
- Abridged
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In July 2004, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. Now, in The Audacity of Hope, Senator Obama calls for a different brand of politics: a politics for those weary of bitter partisanship and alienated by the "endless clash of armies" we see in Congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of "our improbable experiment in democracy".
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My Fellow Conservatives, Give This A Listen
- By Dallas D.L. on 02-12-15
By: Barack Obama
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The Opposite of Hate
- A Field Guide to Repairing Our Humanity
- By: Sally Kohn
- Narrated by: Sally Kohn
- Length: 7 hrs and 3 mins
- Unabridged
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As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences, learning how to talk civilly to people whose views she disagrees with passionately. Famously "nice", she even gave a TED Talk about what she termed emotional correctness. But these days, even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the ugliness erupting all around us.
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Profoundly insightful, important, and digestible.
- By Scott on 04-24-18
By: Sally Kohn
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Trickle Up Poverty
- Stopping Obama's Attack on Our Borders, Economy, and Security
- By: Michael Savage
- Narrated by: Robert Louis
- Length: 12 hrs and 23 mins
- Unabridged
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Trickle Up Poverty is your best defense against the Obamanomics that are dragging the middle class, and everyone else, into a Marxist-Socialist death spiral. The Savage manifesto you hold in your hands shows how Obama is circumventing the Constitution to push through his radical agenda - and, most important, how we can restore our country to the power and prestige that Barack Obama and his corrupt and degenerate "czars" are trying to destroy.
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The book is much better than the radio show
- By Jonnie on 12-19-10
By: Michael Savage
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Virus of the Mind
- The New Science of the Meme
- By: Richard Brodie
- Narrated by: Richard Brodie
- Length: 4 hrs and 36 mins
- Abridged
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Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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The Truth (with Jokes)
- By: Al Franken
- Narrated by: Al Franken
- Length: 9 hrs and 46 mins
- Unabridged
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Al Franken reveals the alarming story of how Bush (barely) beat Kerry with his campaign of "fear, smear, and queers", and then claimed a nonexistent mandate; Republicans decided that Terri Schiavo would make "a great political issue"; Conservatives sought to undermine Social Security by using a strategy borrowed from...Vladimir Lenin; and more.
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The Truth Hurts!
- By A. Best on 09-06-10
By: Al Franken
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What listeners say about Cracking the Code
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- loren
- 04-08-17
One of most informative and important books in a long time
Positive knowledge for change. Helps you talk to people and explain what's going on and why we are all so confused. Helps you learn how to explain what's happening and how we can change things for the better for all our fellow citizens
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- Anonymous User
- 03-12-21
exposes the con in conservative
one more great Thom Hartmann book.explains the biological processes of communication and how concervatives have weaponised them against American democracy.
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- Jay James
- 05-02-19
find out what everyonea talking about.
After the second or third time thru in about a week. I was able to capture more insights and themes. Get this book I listen to Thom Hartmann Everyday live. I learn something everyday.
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- Anonymous User
- 03-03-23
Very informative
How can it be that the republicans have harnessed the powers of darkness and the democrats languish! This was well written and read and contains clearly referenced and verifiable research - well worth a read.
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- Jack Doyle
- 05-31-23
Very informative
I learned a lot. The book gave some easy to follow concepts in communication. It is a good read.
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- nat
- 01-08-23
Why do we not enforce the fairness doctrine?
Like Tom‘s other books this book where is little ink on vapid banner, and gets to the point. If you want to understand why politics has devolved to the point where it is now this book is an invaluable tool to deciphering the way it occurs. One reason why Democrats don’t get the message out though is because 98% of the media is “conservative.” But in fact, conservative is a misnomer, because the people running right wing media, are radical Puritans.
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Overall
- Danee McFarr
- 02-06-09
User-friendly course on political communication
I've been listening to Thom Hartmann's AirAmerica radio show for years and have learned so much more about American history and politics than in all the college courses I've taken. In this book, he clearly explains how to understand political communication by "decoding" it. He also instructs how you can clearly and calmly communicate your own political thoughts as well, which is very helpful when you are talking to an irrational right-winger. Highly recommended, along with his previous book, "Screwed." Narrator was excellent, although it would be even better to have Hartmann reading. I longed for the enthusiasm and good humor that he projects so well on his radio show. Interesting and informative - critical to truly understanding what politicians and other purveyors of persuasion are really saying. Protect yourself from thought manipulation! Spread the aloha. Tag, you're it!
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38 people found this helpful
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- Arlene Montemarano
- 12-16-19
superb thinker
this book should be read by everyone puzzled by all the fighting that's going on over politics in this country. there's a better way to communicate, and Tom teaches us how.
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- Dr Jim
- 05-31-22
"Tag, you're it"
This is my third time through this great book. If we listen to, grasp, and look deeply into what Thom Hartmann has offered us here, we can begin to change hearts and minds. We can move away from the fear that we may be powerless and take hold of a future where we all know is best for us. "Tag, you're it."
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