
Trust Me, I'm Lying
Confessions of a Media Manipulator
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Narrated by:
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Ryan Holiday
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By:
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Ryan Holiday
About this listen
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.
I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
In today’s culture...
- Blogs like Gawker, Buzzfeed, and the Huffington Post drive the media agenda.
- Bloggers are slaves to money, technology, and deadlines.
- Manipulators wield these levers to shape everything you read, see, and watch - online and off.
Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m pulling back the curtain because I don’t want anyone else to get blindsided.
I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.
©2012 Ryan Holiday (P)2019 Penguin AudioListeners also enjoyed...
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megalomania on display
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Factfulness: The stress-reducing habit of carrying only opinions for which you have strong supporting facts. When asked simple questions about global trends - what percentage of the world's population live in poverty; why the world's population is increasing; how many girls finish school - we systematically get the answers wrong. In Factfulness, professor of international health and global TED phenomenon Hans Rosling, together with his two longtime collaborators, Anna and Ola, offers a radical new explanation of why this happens.
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Great Read not for Listening
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Critic reviews
“A playbook for the dark arts of exploiting the media.” (Robert Greene, author of The 48 Laws of Power)
“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.” (Edward Jay Epstein, author of The Big Picture)
"[Like] Upton Sinclair on the blogosphere." (Tyler Cowen, MarginalRevolution.com; author of An Economist Gets Lunch)
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” (Tucker Max, number-one New York Times best-selling author of I Hope They Serve Beer in Hell)
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By: Ryan Holiday
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Story
In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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It's Been Sold
- By Mr. Ess on 10-24-16
By: Tim Wu
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Crystallizing Public Opinion
- By: Edward Bernays
- Narrated by: Daniel Purcell
- Length: 4 hrs and 37 mins
- Unabridged
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Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- By Christopher Dunlock on 12-01-23
By: Edward Bernays
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Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Ryan Holiday
- Length: 10 hrs and 8 mins
- Unabridged
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From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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Awful narration
- By Jordan Bailey on 10-03-20
By: Ryan Holiday, and others
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So You've Been Publicly Shamed
- By: Jon Ronson
- Narrated by: Jon Ronson
- Length: 7 hrs and 26 mins
- Unabridged
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From the Sunday Times top ten bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work.
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You'll never look at public shaming the same way
- By Megan Gunter on 04-02-15
By: Jon Ronson
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Ego Is the Enemy
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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Disappointing. Thin, weak reading.
- By Robert on 09-08-16
By: Ryan Holiday
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Manufacturing Consent
- The Political Economy of the Mass Media
- By: Edward S. Herman, Noam Chomsky
- Narrated by: John Pruden
- Length: 15 hrs and 24 mins
- Unabridged
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In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.
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Eye opening
- By EFM on 03-24-18
By: Edward S. Herman, and others
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Extremely Hardcore
- Inside Elon Musk's Twitter
- By: Zoë Schiffer
- Narrated by: Jaime Lamchick
- Length: 8 hrs and 42 mins
- Unabridged
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Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.
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THE EMPERORS NEW CLOTHES
- By C.Schillings~ on 03-20-24
By: Zoë Schiffer
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Stillness Is the Key
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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Needs to be read by a professional voice talent
- By Kindle Customer on 10-08-19
By: Ryan Holiday
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Propaganda
- The Formation of Men’s Attitudes
- By: Jacques Ellul
- Narrated by: Arthur Morey
- Length: 15 hrs and 35 mins
- Unabridged
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From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
- By Anonymous User on 04-03-21
By: Jacques Ellul
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 4 hrs and 38 mins
- Unabridged
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The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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Brilliant book; Terrible Reader
- By Jeffrey Dickinson on 06-24-23
By: Ryan Holiday
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
What listeners say about Trust Me, I'm Lying
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- Hargobind Khalsa
- 07-08-21
All the reasons fake news is real
Great insight into the ridiculousness of the news media business. Appreciate the author for shining the light.
Made me think about why no one talks about my business and ways I might start to play the game in an ethical way. Sound like the best are dirty but there are tactics in here about good story telling that any entrepreneur could likely use. Valuable read and I am wiser for the time.
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- James
- 02-08-21
He told you and you won’t listen
Ryan literally just dropped tons of knowledge and experience on the listener to paint a picture of just how easy it is to deceive. He laid out a great case and I would bet most people reading/listening to this will still believe everything on the internet. Thanks for trying anyways, author. You did your best.
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- -C.
- 12-05-22
A revelation for those outside of the industry
A very important book that questions how we receive news, where it comes from, and its values. It frames the perspective of the media by showing how the players in the media are incentivized and not held accountable. It shows the effects of media exploitation perpetuated by a system of incentives that encourage bad behavior and ultimately lead to a reactionary world and real consequences despite pseudo catalysts.
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- JSJ
- 02-05-23
Important to anyone who consumes online info
It’s easy to check the news feed on the web “for a few minutes” and end up clicking through news story after news story looking for something worth reading. There was nothing useful.
I picked up “Trust Me I’m Lying” to learn how media manipulation works and to understand the how and why. It made me realize how easily I fall for the traps and tricks used to get my attention and to get me click on something. Learning about how blogs (all online publishing) work and what they actually mean in the real world is fascinating and scary and something every user should be aware of because what you read is distorted and makes it very hard to know if you are reading is fact or fiction. I am now more aware of my online behavior now and am more discerning about what I choose to read online. This is a life skill.
The appendix has examples of comments from actual media manipulators. Some of what they did was very disturbing, distorting reality for a specific result (usually not for the common good) and making hard to trust information on blogs. It made me question past decisions I have made and reminded me that I need to be more aware of now and in the future.
I read the revised edition of the book and ebook and listened to the audible of the original edition. Even though there were the differences, they were minor. Listening to the audible version reinforced the ideas in the book and helped draw me into the book even more. I got more out of the experience this way.
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- Joseph R. Compton
- 09-06-23
Great behind the scenes exposé
Though dated, still a must read. Great at pulling out items that are not new, but are just as pernicious during the yellow journalism battles of 1895-1898, their origins and implications. Won’t be reading or watching the news, blogs and social media the same after reading.
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- Kevin Bryniczka
- 02-27-24
Incredibly interesting
I had previously never considered why I was being showed what I was shown on blogs, Reddit, and Google news. This book helps turn back the cover on why you are shown what you are shown.
I applied this to a recent (at time of this review) news story about JJ reddick going viral for getting pissed off that his in depth nBA analysis videos rarely get any traction, while him making a comment disparaging a nba coach went viral. He didn’t understand why, but after listening to this book, it’s not even surprising- in fact- I’d say that was to be expected!
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- RML85
- 08-18-20
Wake up call
While I suspected as much, I was surprised by the ease with which the media creates, receives, barfs up, and remediates the stories that make them their millions. The reasons for it? Not surprising. Predictable and frustrating. Like Trump or not, his open assault on the media is not unfounded, and yet it still rages against and for him and thousands of others... and not always seriously. As you will see, even infuriation can be faked and used to sell ad space, which is what they’re really after, not truth.
Turn off the click bait. This is why I haven’t watched the News or read asinine, popular blog or media coverage of events. I’m not interested in being one more puppet; though I suspect I am anyway. It’s hard if not impossible to escape the rapture of fake news.
This is our reality. Come in and take a seat. Your new understanding of the sh!t show is about to begin.
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15 people found this helpful
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- Julia Marshall
- 01-11-21
Insightful in 2021
Provides an interesting layer to the topic of fake news, and the intentional weaponization of identies leading up to the insurrection at the capitol building.
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- NN
- 08-14-20
Read This in 2020
This book is as relevant now as it was when it was written. 2020, the pandemic, election year, murder hornets, political wars.
Reading this helps peak behind the curtain. I don’t know if thats a good thing or a bad thing.
Listened to this on Audiobook. Highly Recommend.
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- Ali Zakaria
- 02-02-20
Book to know the don’ts of media
Ryan was really courageous in this book
He showed me the worst way to be noticed online and why it’s bad
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