Dealers of Lightning
Xerox PARC and the Dawn of the Computer Age
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Narrated by:
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Forrest Sawyer
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By:
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Michael Hiltzik
About this listen
Based on extensive interviews with scientists, engineers, administrators, and corporate executives who lived the story, Dealers of Lightning takes the listener on a journey from PARC's beginnings in a dusty, abandoned building at the edge of the Stanford University campus to its triumph as a hothouse of ideas that spawned not only the first personal computer, but the windows-style graphical user interface, the laser printer, much of the indispensable technology of the Internet, and a great deal more. It shows how and why Xerox, despite its willingness to grant PARC unlimited funding and the responsibility for developing breakthroughs to keep the corporation on the cutting edge of office technology, remained forever unable to grasp (and, consequently, exploit) the innovations that PARC delivered, and details the increasing frustration of the original PARC scientists, many of whom would go on to build their fortunes upon the very ideas Xerox so rashly discarded.
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"...for any student of business or technology, Dealers of Lightning offers a gem of a story that has never before been so well told." (The New York Times Book Review)
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
- By Gary on 03-24-17
By: Luke Dormehl
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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Story
In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
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Overall
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Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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Overall
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Performance
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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Automate This
- How Algorithms Came to Rule Our World
- By: Christopher Steiner
- Narrated by: Walter Dixon
- Length: 7 hrs and 41 mins
- Unabridged
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Overall
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Story
It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.
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good start, book runs out of sustenace
- By RealTruth on 02-15-13
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A Mind at Play
- How Claude Shannon Invented the Information Age
- By: Rob Goodman, Jimmy Soni
- Narrated by: Jonathan Yen
- Length: 11 hrs and 51 mins
- Unabridged
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Story
Claude Shannon was a tinkerer, a playful wunderkind, a groundbreaking polymath, and a digital pioneer whose insights made the Information Age possible. He constructed fire-breathing trumpets and customized unicycles, outfoxed Vegas casinos, and built juggling robots, but he also wrote the seminal text of the Digital Revolution. That work allowed scientists to measure and manipulate information as objectively as any physical object. His work gave mathematicians and engineers the tools to bring that world to pass.
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I wanted more information about Information Theory
- By Bonny on 05-08-18
By: Rob Goodman, and others
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The Chaos Imperative
- How Chance and Disruption Increase Innovation, Effectiveness, and Success
- By: Ori Brafman, Judah Pollack
- Narrated by: Drew Birdseye
- Length: 4 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
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a must read!!
- By Kelly Pavich on 05-26-19
By: Ori Brafman, and others
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Open
- How Compaq Ended IBM's PC Domination and Helped Invent Modern Computing
- By: Rod Canion
- Narrated by: Paul Boehmer
- Length: 6 hrs and 19 mins
- Unabridged
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Overall
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Performance
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Story
Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.
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Wrong narrator for this book
- By Wick Smith on 07-13-14
By: Rod Canion
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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Overall
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Performance
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Story
When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
People who viewed this also viewed...
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The Dream Machine
- By: M. Mitchell Waldrop
- Narrated by: Jamie Renell
- Length: 27 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Story
Behind every great revolution is a vision, and behind perhaps the greatest revolution of our time, personal computing, is the vision of J.C.R. Licklider. In a simultaneously compelling personal narrative and comprehensive historical exposition, Waldrop tells the story of the man who not only instigated the work that led to the internet, but also shifted our understanding of what computers were and could be.
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Biographies, not technical
- By D. Garber on 01-16-20
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Where Wizards Stay Up Late
- The Origins of the Internet
- By: Katie Hafner, Matthew Lyon
- Narrated by: Mark Douglas Nelson
- Length: 10 hrs and 19 mins
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Overall
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Performance
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Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
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Absolutely fascinating and we'll researched
- By Elsa Braun on 10-01-16
By: Katie Hafner, and others
-
Fire in the Valley
- The Birth and Death of the Personal Computer
- By: Michael Swaine, Paul Freiberger
- Narrated by: Don Azevedo
- Length: 15 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
In the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a hobbyist movement that grew into an industry, and ultimately a social and technological revolution.
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Burying the Lede
- By Dubi on 02-01-19
By: Michael Swaine, and others
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Insanely Great
- The Life and Times of Macintosh, the Computer that Changed Everything
- By: Steven Levy
- Narrated by: Steven Levy
- Length: 8 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
The creation of the Mac, in 1984, catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
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Mac Aficionado (and a request to Audible)
- By Tim on 10-30-12
By: Steven Levy
-
The Big Score
- The Billion-Dollar Story of Silicon Valley
- By: Michael S. Malone
- Narrated by: Kevin Stillwell
- Length: 20 hrs and 8 mins
- Unabridged
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Overall
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Performance
-
Story
Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley - replete with sprawling office parks, sky-high rents, and countless self-made millionaires - is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began.
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Worthwhile and engaging.
- By Materialsguy on 05-12-23
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Uncanny Valley
- A Memoir
- By: Anna Wiener
- Narrated by: Suehyla El-Attar
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In her mid-20s, at the height of tech industry idealism, Anna Wiener - stuck, broke, and looking for meaning in her work, like any good millennial - left a job in book publishing for the promise of the new digital economy. She moved from New York to San Francisco, where she landed at a big-data startup in the heart of the Silicon Valley bubble: A world of surreal extravagance, dubious success, and fresh-faced entrepreneurs hell-bent on domination, glory, and, of course, progress.
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Could have been better
- By R. Herz on 01-20-20
By: Anna Wiener
-
The Dream Machine
- By: M. Mitchell Waldrop
- Narrated by: Jamie Renell
- Length: 27 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
Behind every great revolution is a vision, and behind perhaps the greatest revolution of our time, personal computing, is the vision of J.C.R. Licklider. In a simultaneously compelling personal narrative and comprehensive historical exposition, Waldrop tells the story of the man who not only instigated the work that led to the internet, but also shifted our understanding of what computers were and could be.
-
-
Biographies, not technical
- By D. Garber on 01-16-20
-
Where Wizards Stay Up Late
- The Origins of the Internet
- By: Katie Hafner, Matthew Lyon
- Narrated by: Mark Douglas Nelson
- Length: 10 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
-
-
Absolutely fascinating and we'll researched
- By Elsa Braun on 10-01-16
By: Katie Hafner, and others
-
Fire in the Valley
- The Birth and Death of the Personal Computer
- By: Michael Swaine, Paul Freiberger
- Narrated by: Don Azevedo
- Length: 15 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the 1970s, while their contemporaries were protesting the computer as a tool of dehumanization and oppression, a motley collection of college dropouts, hippies, and electronics fanatics were engaged in something much more subversive. Obsessed with the idea of getting computer power into their own hands, they launched from their garages a hobbyist movement that grew into an industry, and ultimately a social and technological revolution.
-
-
Burying the Lede
- By Dubi on 02-01-19
By: Michael Swaine, and others
-
Insanely Great
- The Life and Times of Macintosh, the Computer that Changed Everything
- By: Steven Levy
- Narrated by: Steven Levy
- Length: 8 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The creation of the Mac, in 1984, catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
-
-
Mac Aficionado (and a request to Audible)
- By Tim on 10-30-12
By: Steven Levy
-
The Big Score
- The Billion-Dollar Story of Silicon Valley
- By: Michael S. Malone
- Narrated by: Kevin Stillwell
- Length: 20 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley - replete with sprawling office parks, sky-high rents, and countless self-made millionaires - is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began.
-
-
Worthwhile and engaging.
- By Materialsguy on 05-12-23
-
Uncanny Valley
- A Memoir
- By: Anna Wiener
- Narrated by: Suehyla El-Attar
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
In her mid-20s, at the height of tech industry idealism, Anna Wiener - stuck, broke, and looking for meaning in her work, like any good millennial - left a job in book publishing for the promise of the new digital economy. She moved from New York to San Francisco, where she landed at a big-data startup in the heart of the Silicon Valley bubble: A world of surreal extravagance, dubious success, and fresh-faced entrepreneurs hell-bent on domination, glory, and, of course, progress.
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Could have been better
- By R. Herz on 01-20-20
By: Anna Wiener
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The Idea Factory
- Bell Labs and the Great Age of American Innovation
- By: Jon Gertner
- Narrated by: Chris Sorensen
- Length: 17 hrs and 28 mins
- Unabridged
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Overall
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Performance
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Story
In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.
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Great story -- horrible pauses
- By Rodney on 01-29-13
By: Jon Gertner
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The Rise and Fall of American Growth
- The U.S. Standard of Living Since the Civil War
- By: Robert J. Gordon
- Narrated by: Michael Butler Murray
- Length: 30 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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Over-detailed, with no engaging message
- By BehA on 01-31-17
By: Robert J. Gordon
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Founders at Work
- Stories of Startups' Early Days
- By: Jessica Livingston
- Narrated by: Chelsea Kwoka, full cast
- Length: 21 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
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Wish I had listened to the book sooner.
- By Kindle Customer on 04-11-22
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The Soul of a New Machine
- By: Tracy Kidder
- Narrated by: Ben Sullivan
- Length: 9 hrs and 3 mins
- Unabridged
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Overall
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Performance
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Story
Computers have changed since 1981, when Tracy Kidder memorably recorded the drama, comedy, and excitement of one company's efforts to bring a new microcomputer to market. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations.
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Reading this book changed my life
- By Timothy Knox on 08-12-16
By: Tracy Kidder
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Stubborn Attachments
- A Vision for a Society of Free, Prosperous, and Responsible Individuals
- By: Tyler Cowen
- Narrated by: Jeremy Arthur
- Length: 3 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
In this new audiobook, Stubborn Attachments: A Vision for a Society of Free, Prosperous, and Responsible Individuals, Cowen argues that our reason and common sense can help free us of the faulty ideas that hold us back as people and as a society. Stubborn Attachments, at its heart, makes the contemporary moral case for economic growth and delivers a great dose of inspiration and optimism about our future possibilities.
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Causal vs casual
- By Amazon Customer on 11-24-18
By: Tyler Cowen
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Finite and Infinite Games
- By: James Carse
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Story
“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change - as long as the game is never allowed to come to an end.
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Interesting, but not well explained
- By Amazon Customer on 12-07-18
By: James Carse
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Skunk Works
- A Personal Memoir of My Years of Lockheed
- By: Ben R. Rich, Leo Janos
- Narrated by: Pete Larkin
- Length: 12 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
From the development of the U-2 to the Stealth fighter, the never-before-told story behind America's high-stakes quest to dominate the skies. Skunk Works is the true story of America's most secret and successful aerospace operation. As recounted by Ben Rich, the operation's brilliant boss for nearly two decades, the chronicle of Lockheed's legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds.
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Ben Rich's life story...but not in that order
- By Allstar on 11-05-16
By: Ben R. Rich, and others
-
Masters of Doom
- How Two Guys Created an Empire and Transformed Pop Culture
- By: David Kushner
- Narrated by: Wil Wheaton
- Length: 12 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.
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How it was
- By Ryan on 08-27-13
By: David Kushner
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The Friendly Orange Glow
- The Untold Story of the PLATO System and the Dawn of Cyberculture
- By: Brian Dear
- Narrated by: George Newbern
- Length: 21 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Story
At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.
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Memory lane for the cyberist.
- By Robert C. Hickcox on 08-08-18
By: Brian Dear
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Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- By: Blake J. Harris
- Narrated by: Fred Berman
- Length: 20 hrs and 41 mins
- Unabridged
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Overall
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Performance
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Story
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
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Was hoping for so much more...
- By Rob G. on 11-17-14
By: Blake J. Harris
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The Rise of Theodore Roosevelt
- By: Edmund Morris
- Narrated by: Mark Deakins
- Length: 26 hrs and 36 mins
- Unabridged
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Story
Selected by the Modern Library as one of the 100 best nonfiction books of all time. Described by the Chicago Tribune as "a classic", The Rise of Theodore Roosevelt stands as one of the greatest biographies of our time. The publication of The Rise of Theodore Roosevelt on September 14th, 2001 marks the 100th anniversary of Theodore Roosevelt becoming president.
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Very, very good, but very, very long.
- By Mike From Mesa on 03-29-13
By: Edmund Morris
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Valley of Genius
- By: Adam Fisher
- Narrated by: Pete Larkin
- Length: 18 hrs and 53 mins
- Unabridged
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Performance
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Story
A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.
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Difficult
- By ElJaws on 07-27-18
By: Adam Fisher
What listeners say about Dealers of Lightning
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Faraz
- 10-03-23
Ironic that book about computer innovations suffers from terrible audio quality
It’s like I’m listening underwater. Worst audio production quality. Not sure if they were going for the “1960s” sounding theme.
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- Daniel
- 09-04-15
Interesting, could be better
If you're interested in the history of the personal computer, then listening to the history of Xerox PARC will be a pleasure. And this is the only audiobook (at least on Audible, and probably at all) on the topic. The passing mentions to PARC in the histories of Apple don't go nearly deep enough. But I feel like this is a new audiobook waiting to happen. This book isn't bad, but the characters seem a little flat, the book (and probably the recording) are old, the descriptions of the technology a little lifeless, the audio quality poor. But beggars can't be choosers.
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- Amazon Customer
- 04-25-19
barely hear anything
This audio should be fixed.
The content is good but not as technical as I expected.
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- Anonymous User
- 05-11-18
Great read
Great story. Ironically the audio quality is atrocious, but the narator is good. This needs to be talked about in every business class the story is that good. Author makes great points at the end about the situation being somewhat unique in scale and scope. Even more interesting is the final analysis which is from the perspective of 1999. Things are so different now. I can imagine he would take back his final analysis of Apple.
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Overall
- Dana Ross
- 11-13-08
A much-needed spotlight on innovative research
Most books on the history of the PC give Xerox PARC just a passing mention. It was PARC's work the inspired the Apple Lisa, and later Macintosh and Microsoft's Windows operating system. But, PARC recruited the top talents in computer science, and gave them the freedom to reinvent the computer.
So much of the modern personal computer sprang directly from the work done at PARC. The graphical user interface, ethernet, and the laser printer were all developed there. Doug Engelbart refined his "mouse" device while at PARC.
This book covers PARC's history from its founding through the 1980s. It describes the politics and, yes, the budgets behind the research conducted there. Key players, like Alan Kay, are profiled. And there's even a tiny bit of technobabble for people who are into that sort of thing.
Which brings me to Forrest Sawyer's reading. It was a pleasure listening to him for six hours. As an experienced newsman, his delivery was polished and precise. At one point, the book breaks into a description of how Ethernet works, and what differs it from other networking schemes, and Sawyer sails through it like it was a story about two old friends.
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- J. Mark Davis
- 12-18-22
Fascinating look back
This book dispels, the myths surrounding Xerox PARC research, it’s accomplishments, and missteps by its corporate leadership.
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Overall
- Alexandra Fenton
- 01-25-15
Great story
I enjoyed listening to this story. It talks a lot about the history of computers and the good and bad decisions made by Xerox. The audio quality fluctuated a little, but overall good.
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- J. Deck
- 11-17-18
Good story, poor audio quality.
Ther story is enlightening and compels the reader to continue, but the audio quality is quite poor.
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- David Phillips
- 01-14-15
Audio quality is bad, story is awe inducing
You'll need to power through the terrible audio quality, but I found it well worth it to gain a glimpse into PARC.
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7 people found this helpful
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Overall
- James S Good
- 09-10-09
Interesting but a bit tedious
This book provides a great history lesson in technology, however, its main focus is on the individuals that developed the technology, not the technology itself. It can be pretty tedious to listen to, but there is some good suff in there if you can hang in there.
It is absolutely amazing how many modern technologies spawned from the developments made by the visionaries at PARC such as the computer mouse, the GUI interface, ethernet, the laser printer, etc. Its even more amazing that Xerox capitalized on virtualy none of these inventions.
In the interest of full disclosure, I had a unique interest in this book due to the fact that have been a Xerox employee for over a decade, and have actualy had the opportunity to visit PARC (long after its inovative heyday of course).
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2 people found this helpful