
Play Nice
The Rise, Fall, and Future of Blizzard Entertainment
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Narrated by:
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Ray Chase
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By:
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Jason Schreier
About this listen
From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission—to make games they wanted to play—launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.
Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.
©2024 Jason Schreier (P)2024 Grand Central PublishingListeners also enjoyed...
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Critic reviews
"Jason Schreier's Play Nice is a riveting chronicle of one of gaming's most iconic companies. With gripping detail and unmatched access, Schreier pulls back the curtain on Blizzard Entertainment's meteoric rise, turbulent history, and struggle to balance uncompromising creativity with corporate America's unyielding pursuit of profit. Play Nice is a must-read exposé of the passion, ambition and dysfunction behind some of the most beloved games of all time."—Bradley Hope, co-author of the New York Times bestseller Billion Dollar Whale
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The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
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A disappointment
- By Ronald on 09-24-16
By: Gretchen Bakke
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Millennium
- From Religion to Revolution: How Civilization Has Changed over a Thousand Years
- By: Ian Mortimer
- Narrated by: John Lee
- Length: 15 hrs and 14 mins
- Unabridged
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In Millennium, best-selling historian Ian Mortimer takes the listener on a whirlwind tour of the last 10 centuries of Western history. It is a journey into a past vividly brought to life and bursting with ideas, that pits one century against another in his quest to measure which century saw the greatest change. We journey from a time when there was a fair chance of your village being burned to the ground by invaders - and dried human dung was a recommended cure for cancer - to a world in which explorers sailed into the unknown and civilizations came into conflict.
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Bad ending - literally
- By John Gordon on 12-14-16
By: Ian Mortimer
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The Book of Satoshi
- The Collected Writings of Bitcoin Creator Satoshi Nakamoto, 1st Edition
- By: Phil Champagne
- Narrated by: Stephanie Murphy
- Length: 7 hrs and 27 mins
- Unabridged
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The Book of Satoshi, the collected writings of Satoshi Nakamoto, creator of the bitcoin. The foreword was written by Jeff Berwick.
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Great historic read that'll teach the blockchain
- By Peter Hanson on 05-19-16
By: Phil Champagne
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The Complete Software Developer's Career Guide
- How to Learn Programming Languages Quickly, Ace Your Programming Interview, and Land Your Software Developer Dream Job
- By: John Sonmez
- Narrated by: John Sonmez
- Length: 20 hrs and 4 mins
- Unabridged
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
By: John Sonmez
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No Place to Hide
- Edward Snowden, the NSA, and the U.S. Surveillance State
- By: Glenn Greenwald
- Narrated by: L. J. Ganser
- Length: 9 hrs and 49 mins
- Unabridged
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
- By Alfredo Ramirez on 11-22-14
By: Glenn Greenwald
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Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
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On Intelligence
- By: Jeff Hawkins, Sandra Blakeslee
- Narrated by: Jeff Hawkins, Stefan Rudnicki
- Length: 9 hrs and 22 mins
- Unabridged
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Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.
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Epiphany
- By James on 03-14-05
By: Jeff Hawkins, and others
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- By: Nicholas Kardaras PhD
- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
- Unabridged
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
- Length: 6 hrs and 21 mins
- Unabridged
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- By Joshua Daniel-Wariya on 06-06-19
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Cybersecurity for Beginners
- By: Raef Meeuwisse
- Narrated by: Danny Eastman
- Length: 7 hrs and 8 mins
- Unabridged
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Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
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Not for IT ppl moving into security
- By keith on 03-25-18
By: Raef Meeuwisse
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Bad Ideas So BAD They Are NEARLY Irresistable! 🤓
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Abridged - no Appendix!
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Terraform
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My favorite audio book!
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How the Internet Happened
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The Internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom".
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Critically empty history
- By Keith on 12-19-20
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What listeners say about Play Nice
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- Doug C
- 10-29-24
Great insight. Worth a read for any gamer.
A great example of how corporate greed flows into a company and sucks the life out of it until it is ruined. Apply this same formula to any company and you can almost predict how bad a company will get.
Great book. Great reporting.
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- Self conscious NPC
- 10-26-24
Fantastic write up on a legendary company
I loved every second of the dive into Blizzards history. I wish there was more on the topic of the law suits, and “insider” stories
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- Anonymous User
- 11-01-24
Another fantastic book
Jason Schrier kills it again with an exceptionally researched piece on Blizzard entertainment. The focus on one studios entire history keeps this book from feeling entirely as exciting as Jason’s previous works, but it’s still a fantastic book nonetheless.
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- Gigi Earnest-Stippich
- 01-08-25
5 stars for the book 0 stars for Blizzard
As a life long Blizzard Game enthusiast I thought I knew the whole tea and BS That has gradually been breaking my heart. But there is so much I has no idea about and my heart is broken...
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- M. Mardini
- 12-10-24
Great story
Probably my favorite book from the author. A great telling of the story of Blizzard from its foundation to today.
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- Matt Sempsrott
- 10-30-24
Excellent details give color to what you already know.
If you play and follow gaming, none of this will shock you, The level of detail and first hand accounts of the Blizzard story are fascinating and were well worth the price for me. Well written, I have listened to all of Jason’s books and this is my favorite.
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- Shannon
- 10-18-24
Fantastic Narrator
I’ve assumed that I was too stupid for audiobooks for a while. I have pretty high reading comprehension, but audiobooks…I struggle to pay attention for more than 15 seconds. Or so I thought??? I found this audiobook EXTREMELY listenable. The narrator has fantastic diction, and varies his tone constantly. As an example, you can tell when he’s reading a quote, because he had a distinct “quote read” voice; this makes the audiobook a lot easier to understand!
The book itself is kind of a hoot. The author finds the narrative threads and keeps it interesting. I found myself vocalizing IRL many times in shock at something that he revealed. I’m not a certified elite gamer, but the book is definitely enhanced by some surface level knowledge of video games. For example, I’ve never played a Diablo, but when the book mentions they started working on Diablo 3 all the way back in 2000, I was like…oh no lol.
I think this book could become a future classic, too. Compare Blizzard to companies like Boeing or Blackberry - there are obvious lessons to be learned, despite the fact that we seem to keep not learning them. This book is a great reference of how and why the video game industry goes sour, but the pattern echoes across all engineering and technology companies.
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- Gavin O.
- 10-14-24
A Revealing Inside Look Into a Renowned Entertainment Juggernaut
This was a great, all-encompassing synopsis of a sometimes mysterious corporation with new revelations and previously unknown facts that will fascinate anyone who has ever speculated about the inner workings of one of the biggest names in gaming.
Throughout the listen I was surprised by Jason's ability to weave a coherent narrative out of various sources, projects, and insidious rumors of corporate politics.
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- JP
- 10-30-24
Pure Blast of Nostalgia
Was a big Blizzard pc gamer growing up. Very cool to learn the methods and madness that went into creating those games. Last part was business heavy, but overall a good story.
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- Mat Thompson
- 11-08-24
For Anyone Interested in the Industry
If you liked Blood, Sweat, and Pixels you will like this! Jason at his finest.
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