• Play Nice

  • The Rise, Fall, and Future Of Blizzard Entertainment
  • By: Jason Schreier
  • Length: 9 hrs

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Play Nice

By: Jason Schreier
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Publisher's summary

From a New York Times bestselling author and gaming investigative journalist comes an examination of Blizzard Entertainment's rise and downfall.

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission—to make games they wanted to play—launched an empire with thousands of employees, millions of fans, and billions of dollars.

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue."

Full of colorful personalities and dramatic twists, Play Nice is The Social Network for the video game industry.

©2024 Jason Schreier (P)2024 Grand Central Publishing

Critic reviews

“A fast paced thrill ride, perfect for anyone who has ever played a video game. Jason Schreier’s comprehensive history of Blizzard Entertainment offers a completely enthralling look at the company’s founding and the bitter battle for its future. A must read!”—Ben Mezrich, New York Times bestselling author of The Accidental Billionaires, Dumb Money, and The Midnight Ride.

"Jason Schreier's Play Nice is a riveting chronicle of one of gaming's most iconic companies. With gripping detail and unmatched access, Schreier pulls back the curtain on Blizzard Entertainment's meteoric rise, turbulent history, and struggle to balance uncompromising creativity with corporate America's unyielding pursuit of profit. Play Nice is a must-read exposé of the passion, ambition and dysfunction behind some of the most beloved games of all time."—Bradley Hope, co-author of the New York Times bestseller Billion Dollar Whale

"Play Nice is the ultimate insider account of the creation of some of the most beloved games ever, and a colorful portrait of the computer-game gold rush. Who knew that behind the scenes of Warcraft and Overwatch was a story of power plays, betrayals, and quests for glory as epic as the games themselves?"—Zeke Faux, author of Number Go Up

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