Design for Identity
How to Design Authentically for a Diverse World
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Narrated by:
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Jessica Bantom
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Paul Stefano
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By:
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Jessica Bantom
About this listen
Design is an expression, a service, and an act of creativity. But if designers design for everyone, how can there be so little diversity in the profession? In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. Too often, design concepts are based on assumptions and stereotypes that don't necessarily reflect customers' lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years, but only recently has there been a corporate social awakening. The demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there's fallout from public backlash.
Bantom explores the concept of human-centered design that taps into an understanding of identity: how people live, what's important to them, and what informs their perspectives and experiences. Engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design. It's vital for businesses to get on board and change outdated mindsets if they want to be successful.
Bantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She offers a design for identity blueprint that honors humanity, celebrates diversity, promotes equity and inclusion, and ensures that the design profession mirrors and keeps up with the realities of our evolving world.
©2023 Jessica Bantom (P)2023 Jessica BantomListeners also enjoyed...
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- By: Scott Belsky
- Narrated by: Don Hagen
- Length: 7 hrs and 3 mins
- Unabridged
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
By: Scott Belsky
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The Wonder of Stevie
- By: Wesley Morris
- Narrated by: Wesley Morris, Michelle Obama, Barack Obama, and others
- Length: 6 hrs and 10 mins
- Original Recording
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The year 1972 saw the beginning of a five-year span in which Stevie Wonder released five groundbreaking, critically acclaimed albums, garnering him more than half a dozen Grammys and more than 10 million albums sold, securing his place as one of the most important American musicians and songwriters in history. For the first time, uncover the untold story of an extraordinary artistic journey that shaped the greatest creative era in popular music history.
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Good but not great
- By Anonymous User on 09-14-24
By: Wesley Morris
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The Sign in Sidney Brustein's Window
- By: Lorraine Hansberry
- Narrated by: Oscar Isaac, Rachel Brosnahan, Gus Birney, and others
- Length: 2 hrs and 7 mins
- Original Recording
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Fresh off the success of her groundbreaking first play, A Raisin in the Sun, Lorraine Hansberry's The Sign in Sidney Brustein's Window tells the tragicomic story of a young bohemian couple in New York's Greenwich Village, struggling to do what's right in a world that rewards everything that's wrong. Sidney is a dreamer who wants his own Walden Pond; Iris is a budding actress whose own backstory is a performance. They're caught in a moment where, "the world is about to crack right down the middle," as the play tackles racism, sexism, antisemitism, homophobia, liberal complacency, and more.
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A Reflection of our 20th Century Past in America
- By Robert on 11-21-24
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The Godfather: A Film We Can't Refuse
- By: Paramount Pictures
- Narrated by: Rebecca Keegan
- Length: 8 hrs and 27 mins
- Original Recording
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With exclusive insights from the legendary cast, including Al Pacino, Robert Duvall, Robert De Niro, and Talia Shire, and commentary from a diverse array of film experts and ardent aficionados, we dissect the film’s magnetic allure and its pervasive influence across our culture. Journey alongside Rebecca Keegan, acclaimed senior film editor at The Hollywood Reporter, as she explores the heart of this cinematic masterpiece through a new lens.
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Deep dive into The Godfather
- By C.F. on 08-28-24
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Beat the Devil
- By: David Hare, Donald Katz - Introduction
- Narrated by: David Hare
- Length: 1 hr and 10 mins
- Original Recording
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In the spring of 2020, as the world grappled with the deepening coronavirus pandemic, acclaimed British screenwriter and playwright David Hare was struck down by the virus himself. With brutal honesty, sharp humor, and his trademark insight, the renowned writer of modern classics like Skylight and Plenty brings us into his own experience battling the bizarre and terrifying symptoms of Covid-19.
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Masterful weave of the personal and political
- By Trevor M. on 10-26-24
By: David Hare, and others
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The Wonderful Wizard of Oz and The Marvelous Land of Oz Bundle (Annotated)
- By: Lyman Frank Baum
- Narrated by: Whitney Gardner
- Length: 8 hrs and 10 mins
- Unabridged
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Book 1: The Wonderful Wizard of Oz, better known and loved today as simply The Wizard of Oz, is a tale that has been cherished by readers and listeners throughout the years. This timeless story has inspired Broadway shows, cartoon series, and many films over the past few generations. I hope that this book has inspired your sense of creativity and wonder as much as it has mine.
By: Lyman Frank Baum
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The Energy Curfew Music Hour
- By: Chris Thile, Claire Coffee, Punch Brothers
- Narrated by: Chris Thile, Punch Brothers
- Length: 8 hrs and 41 mins
- Original Recording
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It’s time to unplug with the Grammy-winning Punch Brothers, fronted by singer-mandolinist Chris Thile, as they bring you a multi-episode musical variety show with dazzling musical guests, like Kacey Musgraves, Jason Isbell, Jon Batiste, Norah Jones, James Taylor, and many more.
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Gifted musicians and storytellers right in their element and at the height of their powers
- By Megan G Kahl on 10-27-24
By: Chris Thile, and others
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Weird Scenes Inside the Canyon
- Laurel Canyon, Covert Ops, and the Dark Heart of the Hippie Dream
- By: David McGowan
- Narrated by: Bill Fike
- Length: 14 hrs and 2 mins
- Unabridged
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The very strange but nevertheless true story of the dark underbelly of a 1960s hippie utopia. Laurel Canyon in the 1960s and early 1970s was a magical place where a dizzying array of musical artists congregated to create much of the music that provided the soundtrack to those turbulent times. But there was a dark side to that scene as well. Many didn't make it out alive, and many of those deaths remain shrouded in mystery to this day.
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My first review. This book changed me.
- By Robert on 06-30-19
By: David McGowan
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A Streetcar Named Desire
- By: Tennessee Williams
- Narrated by: Carla Gugino, Audra McDonald
- Length: 2 hrs and 52 mins
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With Emmy, Grammy, and six-time Tony Award winner Audra McDonald as Blanche DuBois alongside Carla Gugino as Stella, O’Hara takes a fresh and visceral look at the emotionally charged relationship between these two iconic sisters. Haunted by her past, Blanche seeks refuge with Stella and Stanley (Ariel Shafir) in New Orleans, where she wrestles with the nature of her sister’s husband, her sister’s denial, and her own unraveling mind.
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Classic With Fresh Insight
- By Talia Shafir on 12-04-20
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Song of the Northwoods
- By: Jessica Huang
- Narrated by: Michele Selene Ang, Quincy Dunn-Baker, Emma Kikue, and others
- Length: 1 hr and 48 mins
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After a betrayal at work costs Song Kuan her job, she retreats to her friend Lucy’s idyllic family cabin on a lake in Minnesota to lick her wounds. She devotes herself to recording Ice Cold Cases, a true-crime podcast that she and Lucy cohost with the gleeful energy of obsessed fans—until an anonymous tip about a missing-person case disrupts their equilibrium. Then Lucy disappears, leaving Song alone in an unfriendly and unfamiliar town where locals don’t take kindly to strangers asking questions.
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Asians in MN! I loved it. The vivid sounds of Northern Minnesota totally took me there, and I was hooked into the mystery.
- By Sheila Morris on 04-26-22
By: Jessica Huang
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Coreyography
- By: Corey Feldman
- Narrated by: Corey Feldman
- Length: 8 hrs and 52 mins
- Unabridged
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In this brave and moving memoir, Corey Feldman is revealing the truth about what his life was like behind the scenes: His is a past that included physical, drug, and sexual abuse, a dysfunctional family from which he was emancipated at age fifteen, three high-profile arrests for drug possession, a nine-month stint in rehab, and a long, slow crawl back to the top of the box office.
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Didn't like the Two Coreys, but liked this.
- By ricketsj on 04-29-14
By: Corey Feldman
What listeners say about Design for Identity
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Taylor & Bri’s apartment
- 06-12-23
Very beginner friendly and relatable!
I am someone who works to create content that needs to reach different audiences. This book provides great insight on how to apply DEI ideologies to different professions and now I have ideas to take my content to the next level.
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- Dr Jacqueline Kerr
- 05-19-23
DEI design
I loved this book for the insights into how to include design in DEI and how to ensure DEI in design. In particular the cultural competency habits were helpful.
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