Don't Go Viral Audiobook By Dan Englander cover art

Don't Go Viral

The Video Marketing Growth Path for Startups and Entrepreneurs

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Don't Go Viral

By: Dan Englander
Narrated by: Michelle Murillo
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $6.95

Buy for $6.95

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Marketing gurus everywhere are telling you to invest in video.

You might be tempted to rush into production or launch a hasty campaign, but not so fast! You probably have a limited budget, and the stakes are too high to overspend on mediocre content.

So if you're a founder, entrepreneur, or marketer, how much of your budget should you invest? What return on investment can you expect? Should you go for animation or live action? How should you distribute your video? You'll get answers to these questions and many more.

As the first employee and senior account manager at the New York animation studio IdeaRocket, Dan Englander worked with Venmo, Electronic Arts, and many Fortune 500s. From his experiences, he lays out a step-by-step blueprint for achieving results from video marketing.

Don't Go Viral will teach you to rethink and leverage the most powerful marketing medium.

Learn how to:

  • Find target ROI: Use a 5-step process. Know what you hope to gain before spending money.
  • Model your results: Review relevant case studies and plan for success.
  • Win with YouTube: Develop the right expectations and strategy for the largest video network. Learn the nuanced approach used by advanced marketers.
  • Fit video marketing into your funnel: Avoid squandering your video's power. Show it to the right audience at the right time.
  • Apply distribution strategies, tools, and hacks: Access a library of specific methods for increasing your conversions, sales, and audience.

Video can be your most lucrative marketing asset or a headache-inducing money pit. It just depends on the strength of your strategy. Don't Go Viral will start you on the right path.

©2015 Daniel Englander (P)2015 Daniel Englander
Career Success Employment Entrepreneurship Marketing Business Career Inspiring
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Don't Go Viral

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Awesome Guide!

Would you recommend this audiobook to a friend? If so, why?

I've produced and published over a dozen videos and found this audiobook very helpful. It covers a wide range of topics, from video production and publishing, to ideal hosting, title and description creation, designing thumbnails, preparing transcripts and sitemaps, monetizing your videos, linking videos for conversion, driving traffic, lead generation, monitoring video performance, video marketing, management and analytics, plus a wide range of free tools and resources.

Any additional comments?

In two words: Awesome guide!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Unimpressed

I'm complete new to video marketing but sadly I did not learn anything new from this book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!