The Story Engine
An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
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Narrated by:
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Kyle Gray
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Tom Morkes - foreword
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Kim Doyal - introduction
About this listen
Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.
Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?
The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:
- How to set yourself up for content marketing success early and how to avoid common pitfalls
- Content strategy for both B2B and B2C businesses
- How to use content as an influencer marketing and relationship-building tool
- Simple metrics to understand how your content is performing
- How to use brand storytelling and transparency to drive growth for your business
- Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
- How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget
Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources.
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Story
Doom Guy: Life in First Person is the long-awaited autobiography of gaming’s original rock star and the cocreator of DOOM, Quake, and Wolfenstein—some of the most recognizable and important titles in video game history. Credited with the invention of the first-person shooter, a genre that continues to dominate the market today, he is gaming royalty. Told in remarkable detail, a byproduct of his hyperthymesia, Romero recounts his storied career.
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Intimate stories of gaming history in First Person
- By Emyli on 07-28-23
By: John Romero
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Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
- By: Kathleen Hale
- Narrated by: Therese Plummer
- Length: 9 hrs and 31 mins
- Unabridged
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On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
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Excellent narration
- By Pink Amy on 08-21-22
By: Kathleen Hale
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The Grid
- The Fraying Wires Between Americans and Our Energy Future
- By: Gretchen Bakke
- Narrated by: Emily Caudwell
- Length: 11 hrs and 8 mins
- Unabridged
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The grid is an accident of history and of culture, in no way intrinsic to how we produce, deliver and consume electrical power. Yet this is the system the United States ended up with, a jerry-built structure now so rickety and near collapse that a strong wind or a hot day can bring it to a grinding halt. The grid is now under threat from a new source: renewable and variable energy, which puts stress on its logics as much as its components.
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A disappointment
- By Ronald on 09-24-16
By: Gretchen Bakke
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Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
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In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
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Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine
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Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
- By: Steven Levy
- Narrated by: Mike Chamberlain
- Length: 20 hrs and 23 mins
- Unabridged
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Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
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Remember Why You Got Into Computing
- By Dan Collins on 07-01-16
By: Steven Levy
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The Complete Software Developer's Career Guide
- How to Learn Programming Languages Quickly, Ace Your Programming Interview, and Land Your Software Developer Dream Job
- By: John Sonmez
- Narrated by: John Sonmez
- Length: 20 hrs and 4 mins
- Unabridged
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
By: John Sonmez
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
- Unabridged
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Prediction Machines
- The Simple Economics of Artificial Intelligence
- By: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
- Unabridged
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
By: Ajay Agrawal, and others
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- By: Marc Levinson
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 20 mins
- Unabridged
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
- By zombie64 on 07-15-14
By: Marc Levinson
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
- Length: 6 hrs and 21 mins
- Unabridged
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Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- By Joshua Daniel-Wariya on 06-06-19
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No Place to Hide
- Edward Snowden, the NSA, and the U.S. Surveillance State
- By: Glenn Greenwald
- Narrated by: L. J. Ganser
- Length: 9 hrs and 49 mins
- Unabridged
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
- By Alfredo Ramirez on 11-22-14
By: Glenn Greenwald
What listeners say about The Story Engine
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- TU
- 07-17-18
Great book full of actual content
I was given this free review copy audio book at my request and have voluntarily left this review.
I thought this was a decent guide to how to tell your story in a competitive business world. The author offers ideas and resources to help make your business a success. This book is not just a 30 min 30000 foot overview. There is actual meat here. Worth checking out if you are interested in trying your hand at content marketing.
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3 people found this helpful
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- Charles Byrd
- 06-19-18
Reinventing the wheel is dumb… Let Kyle and you the play book for content marketing success
This book reveals the hard earned secrets pro content marketers use to build consistency and systems into the creation of content. Kyle’s wisdom and hard won experience is captured in this success playbook. It will not just save you hours - but years.
Stop reading reviews and buy it! You’ll thank yourself!
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2 people found this helpful
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- dappernaire
- 10-16-18
Great Book!!
Great book on content marketing and how to set yourself up with strategy!! I highly recommend!
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- Andy Baldacci
- 06-19-18
The go-to resource to building your brand
With how many companies are out there "content marketing" it can seem impossible to stand out. Kyle lays out a strategy to not only stand out in your field and build a brand, but also how to do it without taking up all of your free time. This is a must listen for anybody looking to get more from their content.
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2 people found this helpful
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- L. Brown
- 12-30-18
Details Details Details
Lots of good, actionable information on content creation, systems, and marketing your content. This helped me understand what is involved with becoming an online influencer - which I aspire to.
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1 person found this helpful
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- cosmitron
- 06-26-18
A great Guide to Content Marketing.
With a great Narrator you can relax at your own pace and absorb the good advise this Audio Book can give you to
expand your Business.
The various tips some are free will give you direction in helping improve the bottom line of almost any Business.
This book was given to me for free at my request and I provided this voluntary review.
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12 people found this helpful
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- Judah Swagerty
- 11-21-18
A Great Read... I definately learned some tricks
Enjoyed listening to this book. Great insight and knowledge on content marketing. A Must READ
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- Reviewer
- 08-03-18
excellent primer
exactly what I needed to get my head in the game for content creation. excellent strategy advice.
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- Brett Palmer
- 01-27-19
great information on creating content
provides action items to succeed. Practical examples of what to do for a long term tradegy.
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- Jush Nielson
- 01-15-20
Kyle and his Story Engine are irreplaceable in anybody’s creativity/business armory
There are so many gems in here. No lie.. have listened over 14 times. Something new pops out at me every time and after each phase shift in my start-up careers and evolving mind, body and spirit. As an accomplished autodidactic polymath.. Kyle’s style reaches out to us who need cogent and concise information delivery systems, but also to the more scholastic minded of us.
You WILL want to buy a copy for your partners and collaborators too! Buy the ticket, buckle up and take the ride towards your vibrantly clear and approaching content/team horizons!!
Seriously. Thank you again for this secret weapon Kyle.
-Josh Emmitt
(Self-Taught Screenwriting + SbTV)
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