You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

How to Speak Effectively is like a field-tested guide to the battlefield of social interactions. There is no fluff, and it dives directly into tips you can apply on a daily basis, that are realistic and non-theoretical. The truth is, there are a metric ton of small signals that determine whether or not people will want to engage with you. But how many of them do you know? This book will take you into the intricacies of conversation and show you how to clearly communicate, speak with influence, and always be heard.

The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs - for shelter, food, and warmth - but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement.

Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.

Social connection is as essential for our health and happiness as a balanced diet and regular exercise. It reduces our risk of stroke, heart disease, and Alzheimer's. It enhances our creativity and adds years to our life span. Yet many of us struggle to form strong and meaningful bonds—and the problem lies not with our personalities but with a series of cognitive biases that stop us from fulfilling our social potential. In The Laws of Connection, David Robson describes the psychological barriers that lead us to keep others at a distance and offers evidence-based strategies to overcome them.

Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.

Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book for fans of Dare to Lead and Start with Why offers a blueprint for how to achieve your personal and professional goals, drawn from the author's own compelling story of how she weathered life's difficulties to build massive success.

Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.

This motivational audiobook is a wonderful collection of short and inspirational stories and facts that have the power to evoke the leader within oneself. Be it a student or a manager, this audiobook is for everyone and for all ages.

You can live a fulfilling life. Maybe you're reading this because you're nervous you're not living your life in alignment with who you are, it's driving you a little bit mad, and you so desperately want to do something about it. You are not mad. I promise you. You are present. You have a vitality inside you and it's itching to express itself, if only you can get out of your way. And you're not alone -- most of us get mentally trapped, weighed down by childhood and societal programming. Getting out of your way means venturing into the unknown. But this isn't enough. Instead, you need a map, ...

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.

There is no cure for the human condition: life is hard. But Kieran Setiya believes philosophy can help. He offers us a map for navigating rough terrain, from personal trauma to the injustice and absurdity of the world.

Since antiquity, people have been asking themselves what it means to live a good life. How should I live? What constitutes a good life? Find out.The Art of the Good Life is a toolkit designed for practical living. Here you'll find 52 happiness hacks - from guilt-free shunning of technology to gleefully paying your parking tickets - that are certain to optimize your happiness. These tips may not guarantee you a good life, but they'll give you a better chance (and that's all any of us can ask for).

Millennials and Gen Z-ers are considered two of the most anxious generations in history, and with many intense generation-specific stressors facing them in recent years, it’s easy to see why people are being diagnosed with anxiety at alarming rates. Dr. Lauren Cook, a licensed clinical psychologist who specializes in treating Millennials and Gen Z clients, and a Millennial who also lives with anxiety, understands the many nuanced reasons why these two groups are struggling in different ways than their predecessors.

In our free world, we can do what want, spend time with people we like, and have a career that gives us joy. And yet, we don’t use our freedom. Why is that? The problem is that we’re held captive by ourselves. On a deeper level, we all strive for the same thing: To be free. It’s in our nature. Every human has the desire and the need to be free. What It Takes To Be Free will lead you on the path to personal freedom. It’s a highly practical guide that’s based on timeless wisdom and personal experience.