Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
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Narrated by:
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April Dunford
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By:
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April Dunford
About this listen
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.
So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
- What are the five components of effective positioning
- How to instantly connect an audience to your offering’s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.
©2019 April Dunford (P)2020 April DunfordListeners also enjoyed...
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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The Science of Growth
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- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
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Inbound Selling
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- Narrated by: Kevin Stillwell
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
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The Strategist
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Snap Selling
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- Length: 6 hrs and 15 mins
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
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What listeners say about Obviously Awesome
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Yohan Alcide
- 11-28-23
Love this book!!
An overall great read and really help iron out my perspective around positioning! Go get this book you’ll 😊
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- adam
- 10-16-21
obviously awesome!!!
very insightful, clear, actionable,..... highly recommended I need to put more words in here for my review to go through
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- R I Mitchell
- 06-22-23
solid book
im new to copywriting and marketing and I found this book really informative and easy to understand.
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- Miss Nadiyah
- 04-08-21
I’ve Listened, Now I’ll Purchase
Amy breaks down the importance of positioning, provides an easy-to-follow framework and examples of good positioning that iterates the importance of this often overlooked element of marketing. How do you message, activate and measure if you aren’t clear about where you currently and want to stand in the markets that matter? This book answers these questions.
I’ve listened. I’ll purchase next because based on what I’ve heard, I will want to mark up and reference many of the ideas include therein.
Also the performance of the author was great -narrated in a comfortable conversational cadence. Side note - for the most part, I don’t like the performances of professional narrators.
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2 people found this helpful
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- Anonymous User
- 02-03-23
Positioning! Wow!
The importance of knowing who you are and how your customer base sees you is strong.
Makes sense.
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- SURF Results
- 11-14-23
Great insights w/ actionable workbook
This was a quick read that had a lot of quality information. Worth reviewing as a product manager in a company that is trying to reposition itself.
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- Patrick Newton
- 05-18-22
Concise and well written
Great book. Maybe the best I've read on product placement. I'd recommend this book to anyone with a product to sell.
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- Chocolate Maker
- 04-20-23
This book is a must for startups and product mgrs
If you struggle with positioning, this is your book.. April has actionable advice that will help you grow your business.
I strongly recommend this book.
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- Anonymous User
- 03-24-24
Very concise
It’s extremely helpful! Very concise and interesting how she explains positioning, it totally changed my mind and I am sure this will make a significant difference in our company
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Accessible and actionable strategies
“Knowing how to do something and teaching someone else how to do it are two entirely different things.” - This couldn’t be more true. Dunford made positioning accessible, all while drastically elevating my understanding of growth strategy for my company.
I highly recommend downloading her supplement materials - they are instrumental.
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1 person found this helpful