Firebrand
A Tobacco Lawyer's Journey
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Narrated by:
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Andrew Shaver
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By:
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Joshua Knelman
About this listen
"You’ll inhale this tell-all book about the tobacco industry and never look at a No Smoking sign the same way again!"—Margaret Atwood, via Twitter
Mad Men meets Bad Blood in this addictive, behind-the-scenes globe-trotting narrative of moral ambiguity, law, public policy, and big tobacco.
“Given everything the lawyer knew up to that point about smoking, as far as he could tell, cigarettes shouldn’t even have been available as a mass market product...”
It's the start of the new millennium and a young lawyer is recruited to work for an unnamed multinational company. It isn't until his second interview that the product the company produces is revealed to him: cigarettes. Possibly the most controversial consumer product in human history: seductive, addictive, and deadly—yet completely legal. Over the next decade, he travels the world as he works as legal counsel to successfully market cigarettes in dozens of countries.
Firebrand ventures into the heart of the tobacco industry and the icy paradoxes of capitalism, each chapter a counterintuitive lesson on how cigarette companies—the target of increasingly intense anti-smoking campaigns and government regulations, including the 1964 Surgeon General’s Report and 200-billion-dollar debt of the 1998 Master Settlement Agreement—continue to pivot and thrive in the 21st century, inhaling profits from their one billion smokers worldwide.
As Mad Men did for the alcohol-fueled, oversexed, corrupt world of New York advertising, Firebrand does for the even more despised world of big tobacco, in an addictive, behind-the-scenes piece of storytelling. The lawyer’s work takes him from manufacturing factories to hocking “sticks” at UK corner store counters; from tacky resorts in Spain and pirate city-states to luxury hotels and Grand Prix events across European and Asian cities. A contemporary tale of our ambiguous times, told with character-based drive and dry humour, Firebrand is a grand tour of the compelling paradoxes of globalization and corporate culture, shrink-wrapped in an engrossing narrative of a morally dubious yet completely legal enterprise.
“This is storytelling at its best. Wry observation, compelling narrative, fascinating characters, page-turning writing, and an age-old question driving it all...”—Joel Bakan, author of The New Corporation: How ‘Good’ Corporations are Bad for Democracy
©2022 Joshua Knelman (P)2022 Penguin Random House CanadaListeners also enjoyed...
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- Unabridged
-
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Full of unforgettable figures and an unrelenting spirit of adventure, Strange Stones is a far-ranging, thought-provoking collection of Peter Hessler’s best reportage - a dazzling display of the powerful storytelling, shrewd cultural insight, and warm sense of humor that are the trademarks of his work. Over the last decade, as a staff writer for The New Yorker and the author of three books, Peter Hessler has lived in Asia and the United States, writing as both native and knowledgeable outsider in these two very different regions.
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funny, entertaining
- By Katherine on 08-02-13
By: Peter Hessler
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Napa
- By: James Conaway
- Narrated by: John Morgan
- Length: 20 hrs and 29 mins
- Unabridged
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James Conaway's remarkable bestseller delves into the heart of California's lush and verdant Napa Valley, also known as America's Eden. Long the source of succulent grapes and singular wines, this region is also the setting for the remarkable true saga of the personalities behind the winemaking empires. This is the story of Gallos and Mondavis, of fortunes made and lost, of dynasties and destinies.
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Excellent But Marred by Non-Stop Mispronunciations
- By Robert R. on 08-15-13
By: James Conaway
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Glass House
- The 1% Economy and the Shattering of the All-American Town
- By: Brian Alexander
- Narrated by: Bob Souer
- Length: 11 hrs and 7 mins
- Unabridged
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The Anchor Hocking Glass Company, once the world's largest maker of glass tableware, was the base on which Lancaster's society was built. As Glass House unfolds, bankruptcy looms. With access to the company and its leaders, and Lancaster's citizens, Alexander shows how financial engineering took hold in the 1980s, accelerated in the 21st century, and wrecked the company.
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What really happened to the American Dream?
- By Bill on 05-10-17
By: Brian Alexander
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The Unwinding
- An Inner History of the New America
- By: George Packer
- Narrated by: Robert Fass
- Length: 18 hrs and 4 mins
- Unabridged
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In The Unwinding, George Packer, author of The Assassins’ Gate: America in Iraq, tells the story of the United States over the past three decades in an utterly original way, with his characteristically sharp eye for detail and gift for weaving together complex narratives. The Unwinding portrays a superpower in danger of coming apart at the seams, its elites no longer elite, its institutions no longer working, its ordinary people left to improvise their own schemes for success and salvation.
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Can't understand the low ratings!
- By Janet Pittman Henley on 05-27-13
By: George Packer
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The Zeroes
- My Misadventures in the Decade Wall Street Went Insane
- By: Randall Lane
- Narrated by: Randall Lane
- Length: 12 hrs and 4 mins
- Unabridged
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Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir about the excesses and bad behavior of an outsider who got pulled into a crazy, self-contained world.
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A very entertaining tale
- By andy on 11-03-13
By: Randall Lane
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Chronicles of a Fashion Buyer
- The Mostly True Adventures of an International Fashion Buyer
- By: Mercedes Gonzalez
- Narrated by: Mercedes Gonzalez
- Length: 9 hrs and 53 mins
- Unabridged
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Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
- By Rainbow on 07-31-23
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Small Data
- The Tiny Clues That Uncover Huge Trends
- By: Martin Lindstrom
- Narrated by: Ricco Fajardo
- Length: 8 hrs and 4 mins
- Unabridged
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Fascinating!!
- By Fact addict on 03-08-16
By: Martin Lindstrom
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Boom, Bust, Exodus
- The Rust Belt, the Maquilas, and a Tale of Two Cities
- By: Chad Broughton
- Narrated by: Stephen McLaughlin
- Length: 15 hrs and 34 mins
- Unabridged
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In 2002, the town of Galesburg, a slowly declining Rustbelt city of 33,000 in western Illinois, learned that it would soon lose its largest factory, a Maytag refrigerator plant that had anchored Galesburg's social and economic life for decades. Workers at the plant earned $15.14 an hour, had good insurance, and were assured a solid retirement. In 2004, the plant was relocated to Reynosa, Mexico, where workers sometimes spent 13-hour days assembling refrigerators for $1.10 an hour.
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A Story I thought I Knew
- By Meek84 on 07-08-18
By: Chad Broughton
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Hershey
- Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams
- By: Michael D'Antonio
- Narrated by: Jonathan Yen
- Length: 13 hrs and 34 mins
- Unabridged
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In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.
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The Benchmark for Chartiable, Rich Men
- By Boyd Tschaggeny on 01-30-19
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This Is Cuba
- An American Journalist Under Castro's Shadow
- By: David Ariosto
- Narrated by: David Ariosto
- Length: 8 hrs and 48 mins
- Unabridged
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This is Cuba is a true story that begins in the summer of 2009 when a young American photo-journalist is offered the chance of a lifetime - a two-year assignment in Havana. For David Ariosto, the island is an intriguing new world, unmoored from the one he left behind. From neighboring military coups, suspected honey traps, salty spooks, and desperate migrants to dissidents, doctors, and Havana’s empty shelves, Ariosto uncovers the island’s subtle absurdities, its Cold War mystique, and the hopes of a people in the throes of transition.
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You're really none the wiser
- By Buretto on 01-10-19
By: David Ariosto
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Double or Nothing
- How Two Friends Risked It All to Buy One of Las Vegas' Legendary Casinos
- By: Tom Breitling, Cal Fussman
- Narrated by: Patrick Lawlor
- Length: 7 hrs and 28 mins
- Unabridged
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If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.
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A look at lives of 2 guys who bought casino
- By Eric A, on 01-05-21
By: Tom Breitling, and others
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Fast Food Nation
- The Dark Side of the All-American Meal
- By: Eric Schlosser
- Narrated by: Rick Adamson
- Length: 8 hrs and 56 mins
- Abridged
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To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.
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Uncritical alarmist rant
- By Mark Freeman on 12-23-03
By: Eric Schlosser
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Richistan
- A Journey Through the American Wealth Boom and the Lives of the New Rich
- By: Robert Frank
- Narrated by: Dick Hill
- Length: 7 hrs and 32 mins
- Unabridged
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The rich have always been different from you and me, but this revealing and funny journey through Richistan entertainingly shows that they are more different than ever. Richistanis have 400-foot-yachts, 30,000-square-foot homes, house staffs of more than 100, and their own "arborists". They're also different from Old Money, and have torn down blue-blood institutions to build their own shining empire.
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Ho Hum....being rich is work!
- By Scarlett on 06-16-07
By: Robert Frank