Flamin' Hot
The Incredible True Story of One Man's Rise from Janitor to Top Executive
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Narrated by:
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Steven Montañez
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Richard Montanez
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By:
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Richard Montanez
About this listen
Listen to the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin’ Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.
Richard Montañez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them.
Having taken a job mopping floors at Frito-Lay's California factory to support his family, Montañez took his future into his own hands and created the world’s hottest snack food: Flamin’ Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves - jealous that someone with no formal education beyond the sixth grade could do his job - Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.
Flamin' Hot proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.
©2021 Richard Montanez (P)2021 Penguin AudioListeners also enjoyed...
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Critic reviews
“From the moment I heard Richard Montañez’s amazing story, I knew it had to be shared with the world. His journey will inspire you to never give up on your dreams, no matter who you are and no matter where you’re from. The invaluable wisdom he shares in this book makes Flamin’ Hot a must read for everyone looking to succeed.” (Eva Longoria, actor, producer, and director)
“The power of Richard’s story is unprecedented. His ability to inspire and engage our employees is remarkable.” (Brian Cornell, CEO of Target)
“Richard Montañez is a living legend. His story has inspired me from the moment I heard about it, and I have no doubt the wisdom he shares in Flamin’ Hot will inspire millions of readers around the world! Richard Montañez is the ultimate dream catcher and this is a must read for anyone chasing a dream!” (DeVon Franklin, producer of the Flamin’ Hot movie and New York Times best-selling author)
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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Good Company
- By: Arthur M. Blank
- Narrated by: Danny Campbell
- Length: 7 hrs and 6 mins
- Unabridged
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Arthur M. Blank believes that for good companies, purpose and profit can - and should - go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities.
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Honest and insightful
- By C. Evans on 09-27-20
By: Arthur M. Blank
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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Killing It
- An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart
- By: Sheryl O'Loughlin
- Narrated by: Cassandra Campbell
- Length: 8 hrs and 9 mins
- Unabridged
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Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O'Loughlin knows there is a better way. In Killing It, she shares the wisdom she's gained from her successful experiences.
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Great read! Insightful!
- By Justine A. Kundert on 06-14-17
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
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Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
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Working Together
- Why Great Partnerships Succeed
- By: Michael D. Eisner, Aaron R. Cohen
- Narrated by: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Length: 7 hrs and 49 mins
- Unabridged
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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The Power of Being Yourself
- A Game Plan for Success by Putting Passion into Your Life and Work
- By: Joe Plumeri
- Narrated by: Joe Plumeri, Joseph A. Califano Jr.
- Length: 4 hrs and 48 mins
- Unabridged
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Everyone imagines top CEOs as larger-than-life figures who do things no one else could. But deep down every good business leader is an everyman who combines vision and high energy with the ability to connect with all types of people and learn from them
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Go Play in Traffic!
- By Teri Gasper on 01-03-18
By: Joe Plumeri
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Awakening the Entrepreneur Within
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 7 hrs and 33 mins
- Unabridged
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In Awakening the Entrepreneur Within you are invited into the Dreaming Room, where your own entrepreneurial dreams will come alive and become reality. Michael will help you shape your dream into a viable, economically successful company! If you see something missing in your world, it's time to start dreaming. Let Michael Gerber welcome you to the Dreaming Room.
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Not what I expected
- By The Book Lady on 03-18-08
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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Uniquely You
- Transform Your Organization by Becoming the Leader Only You Can Be
- By: Ron Kitchens
- Narrated by: Ron Kitchens
- Length: 5 hrs
- Unabridged
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For young professionals and entrepreneurs, there is no shortage of gurus, processes, and quick-fix formulas to chase in the quest to grow their business, lead their team, and find personal fulfillment. In fact, there are so many out there that it's exhausting. Wouldn't it be better to realize that the leadership lessons we need to learn are not out there somewhere but in here, in our own lives? That instead of becoming a knock-off of someone else, we can be uniquely ourselves?
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Great leadership nuggets!
- By Royce Morton on 01-20-23
By: Ron Kitchens
What listeners say about Flamin' Hot
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- kai hogen
- 08-19-21
very inspiring
I listened to this in one sitting! loved every word! I definitely recommend it!!
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- SamR
- 09-24-22
What If…
Richard’s story resonates with millions of Latinos seeking the American dream. From his humble beginnings to his adventures at the White House. His story will inspire you to ask the question what if? What if I can do the same, what if my life doesn’t have end here, what if there’s more for me. Go purchase this book and begin working in your what if story.
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- Amazon Customer
- 08-25-21
Very motivational book.
Nice story, very simple but powerful ideas. Easy to understand ideas, narrator is great.
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1 person found this helpful
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- Brotheralexis7
- 08-12-21
DOPEST STORY EVER
this book was an amazing story of the life of Richard Montenez. Don't pass it up
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- DripCoach
- 06-16-21
Great book, the power of a growth mindset
Richard illustrates time and time again what it takes to conquer your dreams and go after your goals with relentless passion. Just the simple fact that he started as a janitor and almost lost that job because he didn’t display enough “initiative” then the simple fact that he went home, asked his wife what the word meant and they had to go to the local library to look it up, so that he could then do exactly that. This is a powerful rags to riches story and filled with dozens of gold nuggets for transformation.
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1 person found this helpful
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- Sabrina Sanchez
- 06-27-23
Very inspiring
I loved Richard’s story and the Netflix show. Truly inspiring, and encouraging. I love Hot Cheetos and regular Cheetos and Pepsi.
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1 person found this helpful
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- Sarah Oakes
- 06-22-21
Inspirational
Richard Montanez’s story is amazing and so inspirational. Thank you, Richard for sharing. It’s makes me truly wonder what’s possible with a little belief and a whole lot of heart ❤️
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1 person found this helpful
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- Mario Carranza
- 12-07-22
Inspiring
This book is a must read or heard for all entrepreneurs and leaders. Faith it until you make it.
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- Daisy Rivera
- 06-18-21
Very Inspiring
This is a very inspirational and motivating story. Thank you for sharing it with the world.
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- andrew mendenhall
- 03-12-22
Great read!
This book is many things, a rags to riches story, a guide to self improvement, an inside look at the snack food industry, an autobiography of an influential business man... Above all else it is a story of empowerment! As a bluecollar worker I was inspired.
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1 person found this helpful