Hoodwinked Audiobook By Mara Einstein PhD, Douglas Rushkoff - foreword cover art

Hoodwinked

How Marketers Use the Same Tactics as Cults

 Preview
LIMITED TIME OFFER

3 months free
Try for $0.00
Offer ends July 31, 2025 at 11:59PM PT.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 3 months. Cancel anytime.

Hoodwinked

By: Mara Einstein PhD, Douglas Rushkoff - foreword
Narrated by: Mara Einstein
Try for $0.00

$0.00/mo. after 3 months. Offer ends July 31, 2025 at 11:59PM PT. Cancel anytime.

Buy for $13.99

Buy for $13.99

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics.

With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

©2025 Mara Einstein (P)2025 Ascent Audio Advertising Consumer Behavior & Market Research Marketing Marketing & Sales
All stars
Most relevant  
Really liked the premise of the book and did read the whole thing, but this was clearly a self-narrated book by someone who doesn't narrate professionally. Lots of awkward pauses and mispronunciations. To give her credit, everything was clear and even volume, but it was distracting. Would definitely recommend the book in other formats, though.

Really interesting content, very unpolished narration

Something went wrong. Please try again in a few minutes.
I am not sure they used a professional sound engineer and an experienced director. Background breaths and clicks is very distracting.

Good content but poor audio

Something went wrong. Please try again in a few minutes.