How to Speak Machine
Computational Thinking for the Rest of Us
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Narrated by:
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Dani Martineck
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By:
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John Maeda
About this listen
Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer.
"Maeda is to design what Warren Buffett is to finance." (Wired)
John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future.
Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed, and tirelessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot Tay into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias.
How to Speak Machine provides a coherent framework for today's product designers, business leaders, and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products - while avoiding the pitfalls inherent to the medium.
©2019 John Maeda (P)2019 Penguin AudioListeners also enjoyed...
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Critic reviews
“This book is mind-expanding. Not everyone needs to understand how to program a computer, but understanding how computers ‘think’ is no longer optional.” (Tim O’Reilly, founder and CEO of O’Reilly Media and best-selling author of WTF?)
“People who are fluent in ‘machine’ shape how technology benefits and burdens each of us. Making that language, and power, more accessible begins with this book.” (Kat Holmes, UX director at Google and author of Mismatch)
“Dazzling, unique, and radical. How to Speak Machine is like nothing I’ve ever read. It will rewire your brain (in a good way). A must-read for anyone looking to shape the future.” (Jake Knapp, New York Times best-selling author of Sprint)
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Story
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Now You See It
- How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn
- By: Cathy N. Davidson
- Narrated by: Laural Merlington
- Length: 13 hrs and 53 mins
- Unabridged
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When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.
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3 Reasons to Read
- By Joshua Kim on 05-06-12
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Group Genius
- The Creative Power of Collaboration
- By: Keith Sawyer
- Narrated by: Jonathan Marosz
- Length: 8 hrs and 4 mins
- Unabridged
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In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative: even when you're alone. Sawyer's audiobook is filled with compelling stories about the inventions that changed our world.
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Worth reading
- By Glenn on 12-29-10
By: Keith Sawyer
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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The Master Algorithm
- How the Quest for the Ultimate Learning Machine Will Remake Our World
- By: Pedro Domingos
- Narrated by: Mel Foster
- Length: 13 hrs and 3 mins
- Unabridged
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Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.
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Great book, irritating narration
- By N. G. PEPIN on 09-24-15
By: Pedro Domingos
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- By: Jeff Lawson
- Narrated by: Jeff Lawson
- Length: 9 hrs and 1 min
- Unabridged
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- By Anonymous User on 12-16-21
By: Jeff Lawson
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- By: David Weinberger
- Narrated by: Peter Johnson
- Length: 8 hrs and 2 mins
- Unabridged
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- By John B. Fisher on 01-24-12
By: David Weinberger
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- By: Matthew E. May
- Narrated by: Malcolm Hillgartner
- Length: 5 hrs and 46 mins
- Unabridged
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- By Oliver Nielsen on 06-26-11
By: Matthew E. May
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
What listeners say about How to Speak Machine
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Willie
- 06-17-23
Awesome
Very insightful and broke AI terms and ideas down into digestible information. I highly recommend for both technical and non-technical readers.
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- Jack Frasier
- 09-16-20
more sjw than computer science
the author never misses a beat to inject political politics into hos text. also, this book does not cover computational thinking as much as others. hard pass this one.
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1 person found this helpful