Imagine It Forward
Courage, Creativity, and the Power of Change
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $20.25
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Beth Comstock
About this listen
From one of today's foremost innovation leaders, an inspiring, personal approach to mastering change in the face of uncertainty.
Named a 2018 Best Business Book Pick by Fast Company and Wired UK.
Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former vice chair and head of marketing and innovation at GE.
Imagine It Forward is an inspiring, fresh, candid, and deeply personal audiobook about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big-picture audiobook that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman vice chair and her hard-won lessons in shifting GE, a 125-year-old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks, and test ideas boldly and often. She shows how each one of us can become a “change maker” by leading with imagination.
“Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really - is fear. It’s the attachment to the old, to ‘What We Know.’”
As Comstock makes clear, transforming the mind-set and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension, and too often, failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.
For all those looking to spearhead change in their companies and careers and reinvent “the way things are done”, Imagine It Forward masterfully points the way.
©2018 Beth Comstock and Tahl Raz (P)2018 Random House AudioListeners also enjoyed...
-
The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- By: Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrated by: Bernadette Dunne
- Length: 8 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
-
-
The real deal
- By K J Sunflower on 04-26-18
By: Tahl Raz, and others
-
Permission to Screw Up
- How I Learned to Lead by Doing (Almost) Everything Wrong
- By: Kristen Hadeed, Simon Sinek - foreword
- Narrated by: Kristen Hadeed
- Length: 5 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead - and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets.
-
-
Interesting, but a foul mouth
- By Sam Biggs on 12-23-17
By: Kristen Hadeed, and others
-
Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts, Tim Brown
- Length: 7 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
-
Not quite what I was hoping for
- By Amazon Customer on 01-16-20
By: Tim Brown
-
The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
-
-
Missing content
- By baby e's mommy on 04-28-22
By: Brant Pinvidic
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
This is a eulogy, not a "playbook."
- By intangiblereverie on 04-17-19
By: Eric Schmidt, and others
-
The CEO Next Door
- The 4 Behaviors that Transform Ordinary People into World-Class Leaders
- By: Tahl Raz, Kim R. Powell, Elena L. Botelho
- Narrated by: Bernadette Dunne
- Length: 8 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Much of what we hear about who gets to the top, and how, is wrong. Those who become chief executives set their sights on the C-suite at an early age. In fact, over 70 percent of the CEOs didn't have designs on the corner office until later in their careers. You must graduate from an elite college. In fact, only seven percent of CEOs in the dataset are Ivy League graduates - and eight percent didn't graduate from college at all. To become a CEO you need a flawless résumé. The reality: 45 percent of CEO candidates had at least one major career blowup.
-
-
The real deal
- By K J Sunflower on 04-26-18
By: Tahl Raz, and others
-
Permission to Screw Up
- How I Learned to Lead by Doing (Almost) Everything Wrong
- By: Kristen Hadeed, Simon Sinek - foreword
- Narrated by: Kristen Hadeed
- Length: 5 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead - and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets.
-
-
Interesting, but a foul mouth
- By Sam Biggs on 12-23-17
By: Kristen Hadeed, and others
-
Obsessed
- Building a Brand People Love from Day One
- By: Emily Heyward
- Narrated by: Lisa Flanagan
- Length: 5 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
-
-
repetitive and dull
- By selo leno on 06-23-22
By: Emily Heyward
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- By: Tim Brown
- Narrated by: Tim Roberts, Tim Brown
- Length: 7 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
-
Not quite what I was hoping for
- By Amazon Customer on 01-16-20
By: Tim Brown
-
The 3-Minute Rule
- Say Less to Get More from Any Pitch or Presentation
- By: Brant Pinvidic
- Narrated by: Brant Pinvidic
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.
-
-
Missing content
- By baby e's mommy on 04-28-22
By: Brant Pinvidic
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
This is a eulogy, not a "playbook."
- By intangiblereverie on 04-17-19
By: Eric Schmidt, and others
-
When: The Scientific Secrets of Perfect Timing
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 5 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
-
-
Fun. Enlightening. Fast Paced.
- By Wiley Brooks on 01-11-18
By: Daniel H. Pink
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
The Prosperity Paradox
- How Innovation Can Lift Nations out of Poverty
- By: Clayton M. Christensen, Efosa Ojomo, Karen Dillon
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
-
-
Simplistic, lack of insights
- By D. Cameron on 05-24-21
By: Clayton M. Christensen, and others
-
The Infinite Game
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
I love Sinek but...
- By Amazon Customer on 11-11-19
By: Simon Sinek
-
Unapologetically Ambitious
- Take Risks, Break Barriers, and Create Success on Your Own Terms
- By: Shellye Archambeau, Ben Horowitz - foreword
- Narrated by: Shellye Archambeau, Dan Triandiflou
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book for fans of Dare to Lead and Start with Why offers a blueprint for how to achieve your personal and professional goals, drawn from the author's own compelling story of how she weathered life's difficulties to build massive success.
-
-
A Must for Every Ambitious Professional
- By Jasper W. Kuria on 12-30-20
By: Shellye Archambeau, and others
-
Principles
- Life and Work
- By: Ray Dalio
- Narrated by: Ray Dalio, Jeremy Bobb
- Length: 16 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Ray Dalio, one of the world's most successful investors and entrepreneurs, shares the unconventional principles that he's developed, refined, and used over the past 40 years to create unique results in both life and business - and which any person or organization can adopt to help achieve their goals.
-
-
Idea-meritocracy/Principles Reference
- By P Eberle on 06-30-18
By: Ray Dalio
-
Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
-
Start with No
- The Negotiating Tools that the Pros Don't Want You to Know
- By: Jim Camp
- Narrated by: Robert Jordan
- Length: 7 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions.
-
-
Thanks Chris Voss!
- By Dennis Hettema on 10-03-20
By: Jim Camp
-
Excellence Wins
- A No-Nonsense Guide to Becoming the Best in a World of Compromise
- By: Horst Schulze, Dean Merrill - contributor
- Narrated by: Michael Wagner
- Length: 5 hrs
- Unabridged
-
Overall
-
Performance
-
Story
CEOs. Leaders without titles. Startups. Corporations. For-profits. Nonprofits. It doesn't matter who you are or what you do - you want to become the best. You want to win, every time. Horst Schulze knows how to win. In Excellence Wins, Schulze, in his absolute no-nonsense approach, shares the visionary and disruptive principles that have produced immense global successes over the course of his still-prolific 50-year career.
-
-
Challenging and Inspiring
- By Kim on 09-25-19
By: Horst Schulze, and others
-
The Likeability Trap
- How to Break Free and Succeed as You Are
- By: Alicia Menendez
- Narrated by: Alicia Menendez
- Length: 6 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising listeners to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases.
-
-
Not for me
- By ksmith525 on 01-22-20
By: Alicia Menendez
-
The 6 Types of Working Genius
- A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
- By: Patrick M. Lencioni
- Narrated by: Ray Porter
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
-
-
Very nice after the long detailed story.
- By Federico on 11-05-22
-
Deviate
- The Science of Seeing Differently
- By: Beau Lotto
- Narrated by: Beau Lotto
- Length: 8 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: It is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't!
-
-
Phenomenal
- By Randy on 12-05-17
By: Beau Lotto
Critic reviews
“If there is one skill that more individuals and companies need to hone it's imagination. And if there is one person who can teach us how to do it, it’s Beth Comstock. Woven together through own journey, Comstock offers us simple and practical steps on things we can all do to prepare ourselves for the future...or even invent it.” (Simon Sinek, optimist and New York Times best-selling author of Start with Why and Leaders Eat Last)
“Beth Comstock has written a wonderful book, full of excellent insights and lessons from her hugely successful career. She has recently been elected to the advertising all of fame, and after reading this you will know why. This book is of great value to almost virtually any leader and her stories and examples are told in a breezy way that makes it a joy to read.” (Phil Knight, founder of Nike and New York Times best-selling author, Shoe Dog)
“Imagine It Forward is like having a coach on your shelf to help you lead forward. Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.” (Kim Scott, New York Times best-selling author of Radical Candor)
Related to this topic
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
-
Moderate Start, Picks up FAST!
- By Art H on 02-08-05
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- By Myers on 07-28-18
By: Jason Jennings
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
-
-
Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Who Says Elephants Can't Dance?
- Inside IBM's Historic Turnaround
- By: Louis V. Gerstner Jr.
- Narrated by: Edward Herrmann
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
-
-
Moderate Start, Picks up FAST!
- By Art H on 02-08-05
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- By Myers on 07-28-18
By: Jason Jennings
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- By: John Sviokla, Mitch Cohen
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- By Anonymous User on 05-30-20
By: John Sviokla, and others
-
The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- By: Jason Jennings, Laurence Haughton
- Narrated by: Jason Jennings
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
-
-
Incredible testament to the spirit of positive growth and change
- By Alexandra d. on 04-05-23
By: Jason Jennings, and others
-
The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
-
-
Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
-
Mastering the VC Game
- A Venture Capital Insider Reveals How to Get from Start-Up to IPO on Your Terms
- By: Jeffrey Bussgang
- Narrated by: Ramon De Ocampo
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work. Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. Now he draws on his unique perspective to offer high-level insights, colorful stories, and practical advice. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
-
-
slow in beginning but gets really good
- By Diana on 04-11-19
By: Jeffrey Bussgang
-
Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
-
-
Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
-
-
Not bad
- By Daniel on 09-12-15
By: Porter Erisman
-
Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
-
-
Inspiring stories
- By Raafat Zaini on 02-13-15
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- By: Hal Gregersen
- Narrated by: Rick Adamson
- Length: 8 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
-
All you need is the title
- By Bob Jordy on 01-13-22
By: Hal Gregersen
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
What listeners say about Imagine It Forward
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Narek Mkheyan
- 11-20-18
Beth Rocks!
I really enjoyed this book. Beth has some good stories from her past at GE.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Laura K
- 07-09-19
An intertesting read with some real gems in it.
This book was a fascinating read. The book contained a wealth of good information and useful techniques for navigating the thorny road of change management and future focus within a company, a few key ideas leapt out at me as being vital to keep in mind and particularly relevant for my role as a PM.
The value of identifying and nurturing “Sparks” within your team or organization. Those individuals who can imagine future improvements to the organization or project. The value of these individuals cannot be overstated, and if you find a good one it’s well worth it to nurture them and to help them keep the faith.
The encouragement to continually revise your pitch and engagement strategy, to always adapt your message appropriately to an audience. The ability to simplify and Reframe is a valuable skill for a PM to develop and can make the difference between running a successful project and stakeholders becoming dissatisfied or hostile to your progress. Keep telling the story until everyone knows it.
Finding ways to actively recruit and weaponize the gatekeepers within your company to improve the overall health of your project. I’ve run many projects over the years and by far the worst experience is when you have people who are simply naysaying and telling you why it can’t be done without offering anything in return. Someone standing in your way for no reason other than “We’ve always done it this way” offers nothing to you or the company. If you can turn them into someone who has a stake in your operation and a legitimate critique that lets you make your project better everyone wins.
The 1% improvement analysis section actually blew my mind. I’m a big fan of process improvements and making things better and more efficient. However, it’s very difficult to justify a lot of work over such small, incremental improvements. Unless you can bring the analytics in house and start putting numbers onto the smallest easy to understand improvement metric, you might be left in the cold for process improvements.
While the advice was generally compelling, one aspect I found truly interesting, and would have liked to have read more of, was the cognitive dissonance and resistance that the mere idea of change can provoke in an organization. A peek into the strain and dysfunction that a desire to innovate and stay relevant causes at an organization as entrenched as GE was fascinating to read about. The author was engaged in one of the world’s largest corporations for many formative years leading up until now, and It was a fascinating look at corporate culture at that time being forced to evolve with the times.
All in all I’m glad I read this book. It offered a different perspective on the corporate world than I typically hold and helped to put some higher-level decisions in context for me, which will let me appreciate the logic behind them when they happen within my organization.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Philip LaChance
- 02-27-19
Be the Unicorn.
Not often does a book captivate exactly how you feel in your own journey. This novel is a MUST buy audiobook, that is relatable to anyone at any point in their career (especially if you're the creative type). This novel is read with passion, innovation, and provides tangible action you can take today in your own business.
"If failure is not an option, then neither is success." If you can only choose one book to listen to this year, let it be this one. This isn't your cookie cutter self-help book, this is a career built with facts, failure, success, & plenty of lessons.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- "archagent"
- 10-15-19
Excellent Biz Book... Wrong Performer
you would think that the author of a deeply personal memoir, even a business memoir would be the right person to read it. while Imagine It Forward Carrie's a very powerful message of dynamic change and transformational Entrepreneurship, the author Beth Comstock it's just a terrible person to read this book. She seems as if she's never heard half of the terms that she's reading. she expresses with awkward and halting tones a message that must be carried bye clear confidence and a powerful exposure to the subject area. this is one of those great business books that will probably be better red from the page than listened to. I strongly recommend the book but you should probably just pick up a paper copy.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- melissa bannon
- 06-14-19
amazing story
I felt like I got to know Beth, her victorys, her defeats--learnes a great deal!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Alejandra Gutiérrez
- 12-27-19
A must read for evolving change practioners
I really love all Beth insights about managing,dealing, struggling, and succeding with change. It is inspirational in going back to what matter most, despite of results or complex environment
Thanks Beth for the mix of a personal quest, encouraging message and passion that is needed to imagine forward
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Tristan
- 02-18-20
good but long
great info and inspirational. I just wish it was edited down with less details on her work experiences
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Chris Fralic
- 10-08-18
For Everyone In A Large Company Driving Change
Beth's book is an amazing story of her personal journey to the top of one of America's legendary companies. It's a very hard-hitting look at GE and NBC/Universal, her bosses and co-workers, her agency partners, and herself. I never knew about the time she was offered to join Apple by Steve Jobs. Anyone looking at driving change and innovation inside a big company should pick it up and Imagine It Forward.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Fred La Plante
- 05-19-21
Dealing with Change
Great story on how hard yet fulfilling it is to bring about change in an organization that has a storied history. So sad to see what often happens when change is rejected.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Matthew
- 12-20-18
Great story. Told with heart.
Anyone who wants to do more, has bigger ambitions then a job permits, will be inspired by BETH story. It’s wonderfully personal to hear her telling of it.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!