
Change by Design, Revised and Updated
How Design Thinking Transforms Organizations and Inspires Innovation
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $21.59
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Tim Roberts
-
Tim Brown
-
By:
-
Tim Brown
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but with what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Brown. As he makes clear in this visionary guide - now updated with addition material, including new case studies and a new introduction - design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by reexamining the ways their nurses manage shift change, or Kraft, to rethink supply-chain management.
Change by Design is not an audiobook by designers for designers; it is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
©2019 Tim Brown (P)2019 HarperCollins PublishersListeners also enjoyed...




















People who viewed this also viewed...












loved this!
Something went wrong. Please try again in a few minutes.
Written in 2009, theoretically updated in 2019, but still sounds out of date.
My only takeaways: make sure to REALLY understand the customer. Prototype early and often.
Appreciate acknowledgement of the climate crisis.
Ok, not great.
Something went wrong. Please try again in a few minutes.
Review
Something went wrong. Please try again in a few minutes.
Meh
Something went wrong. Please try again in a few minutes.
Creativity is in everything
Something went wrong. Please try again in a few minutes.
To gain deeper depth of the tools to apply, one would really need to complete a course in my opinion. Definitely further inspired my interest in Design Thinking as a problem solving methodology.
Good overview
Something went wrong. Please try again in a few minutes.
Good book, a bit old on its concepts
Something went wrong. Please try again in a few minutes.
Sales pitch on design, painting, and IDEO
Something went wrong. Please try again in a few minutes.
A long advertising paper for IDEO with insights
Something went wrong. Please try again in a few minutes.
I think it was meh
Something went wrong. Please try again in a few minutes.