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Influencia y persuasión

By: Harvard Business Review
Narrated by: Paty Velasco
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Publisher's summary

Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás.

©2017 Harvard Business School Publishing Corporation (P)2021 BookaVivo
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principalmente me gustó que es un libro claro , con ejemplos e indicaciones para el ámbito empresarial

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