![Pre-Suasión [Pre-Suasion] Audiobook By Robert Cialdini, María Serrano Giménez - translator cover art](https://m.media-amazon.com/images/I/416S-4+BEaL._SL500_.jpg)
Pre-Suasión [Pre-Suasion]
Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
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Narrated by:
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José Manuel Vieira
About this listen
Un método revolucionario para influir y persuadir.
La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?
Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante. Ese instante puede hacer que el público se muestre más receptivo y, de este modo, la persuasión óptima solo se obtiene con una óptima «pre-suasión».
Para persuadir, lo único que necesita el comunicador es redirigir la atención del público antes de una acción relevante para que este le diga «¡Sí!». Con solidez científica, Cialdini muestra cómo escoger no solo lo que vamos a decir, sino cuándo lo vamos a hacer y cómo atraer esa atención de una forma ética. Con Pre-suasión los lectores aprenderán a aprovechar el momento oportuno para ganar influencia y a conservarla.
Reseñas:
«Pre-suasión está destinado a convertirse inmediatamente en un clásico.»
Forbes.com
«Mi impresión sobre este libro se resume en una palabra: persuasor.»
The Wall Street Journal
«Un libro que recomendaré durante años.»
Amy Cuddy, profesora asociada de Administración de empresas de la Harvard Business School y autora de El poder de la presencia
«Una lectura fascinante sobre cómo el motor más importante de la persuasión no son las palabras que elegimos sino cómo las presentamos antes.»
Adam Grant, profesor de Management y Psicología en The Wharton School y autor de Dar y recibir
Please note: This audiobook is in Spanish.
©2016 Robert Cialdini (P)2023 Penguin Random House Grupo Editorial, S.A.U.Listeners also enjoyed...
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-
Story
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
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This book is GOLD
- By Anonymous User on 01-06-24
By: Steve Anderson, and others
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Ready, Fire, Aim
- Zero to $100 Million in No Time Flat
- By: Michael Masterson
- Narrated by: Sean Pratt
- Length: 12 hrs and 10 mins
- Unabridged
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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Something for everyone, and something not
- By David on 06-01-08
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El Pequeño Libro del Sí
- By: Steve Martin, Jorge Rizzo Tortuero - translator, Noah Goldstein, and others
- Narrated by: Javier Penedo
- Length: 2 hrs and 29 mins
- Unabridged
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Este manual tamaño bolsillo se convertirá en tu mejor aliado para garantizar que todo el mundo diga "sí" a tus ideas y demandas. Todos queremos escuchar esta palabra. Pero, ¿por qué nos resulta tan difícil lograr que otros estén de acuerdo con nosotros? ¿Y cómo podemos mejorar nuestras posibilidades? Aplica estos consejos y conseguirás convencer a cualquier persona de cualquier propuesta y que siempre te digan que sí. Y es que, tras escuchar este audiolibro, jamás volverás a recibir un "no" por respuesta.
By: Steve Martin, and others
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The Motive
- Why So Many Leaders Abdicate Their Most Important Responsibilities
- By: Patrick M. Lencioni
- Narrated by: Jim Frangione
- Length: 2 hrs and 37 mins
- Unabridged
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New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations. In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. Lencioni thrusts his listeners into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around.
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lacking depth
- By friholito on 12-02-20
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Impossible to Ignore
- Creating Memorable Content to Influence Decisions
- By: Carmen Simon
- Narrated by: Barbara Hawkins-Scott
- Length: 8 hrs and 28 mins
- Unabridged
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Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
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Was Greg Gutfeld gaslighting me?
- By barry hill on 11-18-24
By: Carmen Simon
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Subliminal
- How Your Unconscious Mind Rules Your Behavior
- By: Leonard Mlodinow
- Narrated by: Leonard Mlodinow
- Length: 7 hrs and 56 mins
- Unabridged
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Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
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Pretty Good
- By Bob on 06-24-12
By: Leonard Mlodinow
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- By: Jim Weber, Warren Buffett - foreword
- Narrated by: James Weber
- Length: 6 hrs and 51 mins
- Unabridged
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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It went from a business story to a lecture on liberal ideas
- By Amazon Customer on 08-15-24
By: Jim Weber, and others
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¡Sí! [Yes!]
- By: Robert B. Cialdini, Steve J. Martin, Noah J. Goldstein
- Narrated by: Héctor García
- Length: 5 hrs and 25 mins
- Unabridged
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Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy sencilla: ¡Sí! Basado en las investigaciones desarrolladas a lo largo de más de seis décadas en el campo de la psicología de la persuasión, este libro contiene multitud de reflexiones acerca de cómo nuestra actitud.
By: Robert B. Cialdini, and others
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Storybrand 2.0 Edición actualizada [Storybrand 2.0 Updated Edition]
- Clarifica tu mensaje y los clientes escucharán [Clarify Your Message and Customers Will Listen]
- By: Donald Miller
- Narrated by: Manuel Dominguez
- Length: 7 hrs and 47 mins
- Unabridged
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Desde la publicación original de Building a StoryBrand, más de un millón de líderes empresariales han descubierto el poderoso marco StoryBrand de Donald Miller y están ganando millones. Ahora, el recurso clásico para conectar con los clientes ha sido completamente revisado y actualizado, haciéndolo aún más poderoso con el fin de prepararte mejor para los desafíos de hoy.
By: Donald Miller
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Supercomunicadores [Supercommunicators]
- Cómo desbloquear el lenguaje secreto de la conexión [How to Unlock the Secret Language of Connection]
- By: Charles Duhigg, Andrea Montero Cusset - translator
- Narrated by: Alejandro Ivarias
- Length: 8 hrs and 45 mins
- Unabridged
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La comunicación es un superpoder que puede ser entrenado y los mejores comunicadores saben distinguir y emplear los tres tipos de conversaciones que existen—la práctica, la emocional y la social—para conectar con las personas. En este libro aprenderás por qué hay gente capaz de hacerse oír y de escuchar a los demás con tanta claridad. Y podrás ser uno de ellos.
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tiene datos interesantes de como podemos comunicarnos de forma más efectiva.
- By Diseño muy bonito, muy acojinadas lindas como se ven en la foto. Caminé mucho con ellas y son muy cómodas. Con calor si suda un poco el pie, pero con algo de talco se arregla. Totalmente recomendables. Y buena relación costo precio. on 05-06-25
By: Charles Duhigg, and others
Con muchos ejemplos.
Aprendí muchísimo.
Agradecida de poder escucharlo en español
Un “must” para psicólogos
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lo recomiendo bastante.
La voz con que narra es bastante agradable.
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Una gran herramienta (escudo/espada)
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excelente audiolibro
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