Just Do It
The Nike Spirit in the Corporate World
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Narrated by:
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Donald Katz
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Brian Sutherland
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By:
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Donald Katz
About this listen
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders believed they were furthering the company's mission: to improve the performance of serious athletes.
Not everyone could be a Nike guy. It required a certain attitude. For example: Michael Jordan refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about becoming a porn star. In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons. He also documented Nike's increasingly influential role in the management of its high-priced talent, taking us inside lucrative endorsement deals involving Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz.
Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a 19-year-old Korean gluing shoes in a factory, to an advertising wunderkind in Oregon creating the legendary "Bo Knows" campaign, to the fanatical Nike kids who rush into stores the day new shoes hit the street. Along the way, Katz describes the creation and design of Nike shoes, revealing technology worthy of a James Bond movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting younger athletes, and recklessly stirring consumer fever in urban America. He also discusses the corporate spirit and strategies that have made Nike one of the great business stories of the late 20th century.
Just Do It is about the business of sports and the sport of business. It is also the story of a culture in which the sight of an athlete in flight can still evoke awe.
©1994 Donald Katz (P)2017 Audible, Inc.Listeners also enjoyed...
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I have discovered a group of women who refuse to be exploited, are immune to manipulation, and who never settle in the name of love. These ladies know what they want and take what they want by beating men at their own game. Utilizing the secrets exposed in this book, these women gain power, money, and status. Men call them gold diggers, women call them hos, but they call themselves winners. This is the book that society doesn't want you to listen to….
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I spent $24,000 in 4 months
- By B.M. on 10-06-18
By: G. L. Lambert
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room
- By: Patrick Grim, The Great Courses
- Narrated by: Patrick Grim
- Length: 12 hrs and 2 mins
- Original Recording
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Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, The Philosopher’s Toolkit: How to Be the Most Rational Person in Any Room arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life.
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This should NOT be an audio book
- By Brooks Emerson on 03-21-20
By: Patrick Grim, and others
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My Big TOE: Awakening
- Book One of a Trilogy Unifying Philosophy, Physics, and Metaphysics
- By: Thomas Campbell
- Narrated by: Thomas Campbell
- Length: 11 hrs and 11 mins
- Unabridged
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My Big TOE: Awakening, written by a nuclear physicist in the language of contemporary culture, unifies science and philosophy, physics and metaphysics, mind and matter, purpose and meaning, the normal and the paranormal. The entirety of human experience (mind, body, and spirit) including both our objective and subjective worlds is brought together under one seamless scientific understanding.
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What a Trip (but to where?)
- By Michael on 11-26-13
By: Thomas Campbell
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Investigating a crime seemingly unconnected to the Royal Family, Holmes & Watson uncover a conspiracy to kidnap Queen Victoria and destabilise the British Empire. With a ticking clock to her next public engagement, Holmes and Watson must discover who is behind the plot and locate her majesty, while Mycroft tries to keep the monarch’s disappearance a secret from the British people. At first, Holmes believes Moriarty is responsible for the abduction, but when the Napoleon of Crime is proved innocent, Holmes must work with his arch-nemesis to rescue the Queen.
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A fun radio drama that’s well worth a credit!
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When Jonathan Harker visits Transylvania to help Count Dracula with the purchase of a house in London, he soon discovers some strange and shocking things about his new client. And then some strange things start happening back in England: an apparently unmanned ship is wrecked off the coast of Whitby, a young woman discovers strange puncture marks on her neck and the inmate of a lunatic asylum raves about the 'Master' and his imminent arrival.
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What listeners say about Just Do It
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Keith W. Fridae
- 09-24-20
A bit cerebral.
A bit cerebral, but entertaining his talented writer can make you think deeply about whether or not to buy an ice cream cone. The story has amazing insights into the decisions and personalities that built the Nike empire.
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- Paul
- 08-06-18
Good insights about Nike culture and history
I liked the audiobook due to the good balance between culture and history of Nike. Pace and voice were on point too - not too slow and dull-sounding. Interesting work as Nike is clearly still a current company with Phil Knight as the CEO.
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- Timber Dawn
- 06-08-20
This book referred to poor mothers as Stupid.
Poor vs Peer pressure is not stupid parenting ever. who ever said that is awful. sorry NIKE. You lost this moms vote.
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- Rick
- 04-27-17
lengthy and detailed: business or pop-culture?
the author's command of language and use of grandiose words helps to illustrate the nuanced life of an entrepreneur who is inarguably the major factor in the development of sports as a business. even though this is ancient history for many , it is told here with lively detail and well chosen examples linked together by subject matter and not mundane chronology. Stunning insight into American entrepreneurship.
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2 people found this helpful
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- Anonymous User
- 03-29-23
Verses
Verses you have read many times will impact you in a new way when you hear them read aloud
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2 people found this helpful
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Overall
- Kindle
- 08-10-17
Awesome
I am impressed with the book and happy. Hope every one like the audible. Thank you.
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1 person found this helpful
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- Luke
- 09-26-17
surprisingly great read
while I didn't like the guys voice, the book was worth listening too. really liked it
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1 person found this helpful
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- Anonymous User
- 12-06-19
Meh
Story was little boring because it was just historic information. Sounds like pro-Nike propaganda. I hate the way narator pronaunces Nike as "Nikee". I did not finish the book.
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- Andrew G
- 04-14-18
I am not a sports enthusiast, Very enjoyable.
I loved the Dynamics of getting to know players and Mr Knight and the crew. Growing up in the Jordan prime, I felt like childhood references were aboundant and enjoyable. thanks!
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- Donovan
- 11-11-18
The Father of Audible is the Author
Nike is constantly manufacturing meaning for the masses through sports stars. It designs gods and goddesses for athletic endeavors. The ordinary and freakishly talented obsessives are rocketed into larger than life hero statues with immense power and noble personalities. Nike accomplishes this while maintaining a pragmatist agenda. The slogan should read "whatever works" rather than "just do it". Phil Knight is an opportunist with the best of intentions. He may actually believe in the great American fitness revolution mythology or may just be interested in creating it to sell more shoes. Either way, if you have ever wondered why there are so many check marks dashed across your shoes and the shoes of passers by then read this book. It reveals the diabolical shrewd business sense of idealistic propaganda ad campaigns.
#PastMeetsPresent #Heartfelt #Animal #tagsgiving #sweepstakes
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