Just Do It
The Nike Spirit in the Corporate World
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Narrated by:
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Donald Katz
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Brian Sutherland
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By:
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Donald Katz
About this listen
The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas. To outsiders, Nike was a cult. Insiders believed they were furthering the company's mission: to improve the performance of serious athletes.
Not everyone could be a Nike guy. It required a certain attitude. For example: Michael Jordan refusing to wear Reebok at the 1992 Olympics, or Charles Barkley joking about becoming a porn star. In Just Do It, award-winning author Donald Katz shows how Nike created the spectacular imagery and marketing campaigns that made Jordan, Barkley, and Bo Jackson international icons. He also documented Nike's increasingly influential role in the management of its high-priced talent, taking us inside lucrative endorsement deals involving Jim Courier, Andre Agassi, Deion Sanders, Alonzo Mourning, and Pete Sampras as well as behind-closed-doors negotiations with the NBA and the NCAA as it considered a controversial plan for a collegiate Super Bowl brokered by Nike and super-agent Michael Ovitz.
Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a 19-year-old Korean gluing shoes in a factory, to an advertising wunderkind in Oregon creating the legendary "Bo Knows" campaign, to the fanatical Nike kids who rush into stores the day new shoes hit the street. Along the way, Katz describes the creation and design of Nike shoes, revealing technology worthy of a James Bond movie. He examines the charges leveled against Nike: that the company is exploiting Asian peasants, corrupting younger athletes, and recklessly stirring consumer fever in urban America. He also discusses the corporate spirit and strategies that have made Nike one of the great business stories of the late 20th century.
Just Do It is about the business of sports and the sport of business. It is also the story of a culture in which the sight of an athlete in flight can still evoke awe.
©1994 Donald Katz (P)2017 Audible, Inc.Listeners also enjoyed...
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- Length: 5 hrs and 19 mins
- Original Recording
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This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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Balanced Examination of History
- By James Peacock on 08-14-24
By: Curtis Bryant, and others
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The Autobiography of Malcolm X
- As Told to Alex Haley
- By: Malcolm X, Alex Haley
- Narrated by: Laurence Fishburne
- Length: 16 hrs and 52 mins
- Unabridged
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- By: Brené Brown
- Narrated by: Lauren Fortgang
- Length: 10 hrs and 44 mins
- Unabridged
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- By Leslie A Hill on 08-09-11
By: Brené Brown
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The Strange Death of Europe
- Immigration, Identity, Islam
- By: Douglas Murray
- Narrated by: Robert Davies
- Length: 12 hrs and 17 mins
- Unabridged
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The Strange Death of Europe is a highly personal account of a continent and culture caught in the act of suicide. Declining birth rates, mass immigration, and cultivated self-distrust and self-hatred have come together to make Europeans unable to argue for themselves and incapable of resisting their own comprehensive alteration as a society and an eventual end.
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Fear-mongering
- By Kat Cat on 01-22-19
By: Douglas Murray
What listeners say about Just Do It
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Keith W. Fridae
- 09-24-20
A bit cerebral.
A bit cerebral, but entertaining his talented writer can make you think deeply about whether or not to buy an ice cream cone. The story has amazing insights into the decisions and personalities that built the Nike empire.
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- Paul
- 08-06-18
Good insights about Nike culture and history
I liked the audiobook due to the good balance between culture and history of Nike. Pace and voice were on point too - not too slow and dull-sounding. Interesting work as Nike is clearly still a current company with Phil Knight as the CEO.
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- Timber Dawn
- 06-08-20
This book referred to poor mothers as Stupid.
Poor vs Peer pressure is not stupid parenting ever. who ever said that is awful. sorry NIKE. You lost this moms vote.
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- Rick
- 04-27-17
lengthy and detailed: business or pop-culture?
the author's command of language and use of grandiose words helps to illustrate the nuanced life of an entrepreneur who is inarguably the major factor in the development of sports as a business. even though this is ancient history for many , it is told here with lively detail and well chosen examples linked together by subject matter and not mundane chronology. Stunning insight into American entrepreneurship.
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2 people found this helpful
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- Anonymous User
- 03-29-23
Verses
Verses you have read many times will impact you in a new way when you hear them read aloud
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2 people found this helpful
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- Kindle
- 08-10-17
Awesome
I am impressed with the book and happy. Hope every one like the audible. Thank you.
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1 person found this helpful
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- Luke
- 09-26-17
surprisingly great read
while I didn't like the guys voice, the book was worth listening too. really liked it
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1 person found this helpful
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- Anonymous User
- 12-06-19
Meh
Story was little boring because it was just historic information. Sounds like pro-Nike propaganda. I hate the way narator pronaunces Nike as "Nikee". I did not finish the book.
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- Andrew G
- 04-14-18
I am not a sports enthusiast, Very enjoyable.
I loved the Dynamics of getting to know players and Mr Knight and the crew. Growing up in the Jordan prime, I felt like childhood references were aboundant and enjoyable. thanks!
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- Donovan
- 11-11-18
The Father of Audible is the Author
Nike is constantly manufacturing meaning for the masses through sports stars. It designs gods and goddesses for athletic endeavors. The ordinary and freakishly talented obsessives are rocketed into larger than life hero statues with immense power and noble personalities. Nike accomplishes this while maintaining a pragmatist agenda. The slogan should read "whatever works" rather than "just do it". Phil Knight is an opportunist with the best of intentions. He may actually believe in the great American fitness revolution mythology or may just be interested in creating it to sell more shoes. Either way, if you have ever wondered why there are so many check marks dashed across your shoes and the shoes of passers by then read this book. It reveals the diabolical shrewd business sense of idealistic propaganda ad campaigns.
#PastMeetsPresent #Heartfelt #Animal #tagsgiving #sweepstakes
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