
Made to Stick
Why Some Ideas Survive and Others Die
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Narrated by:
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Charles Kahlenberg
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By:
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Chip Heath
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Dan Heath
About this listen
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
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Critic reviews
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
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While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
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Making Numbers Count
- The Art and Science of Communicating Numbers
- By: Chip Heath, Karla Starr
- Narrated by: Kathe Mazur
- Length: 4 hrs and 35 mins
- Unabridged
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A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
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Not his best work, choose another title
- By Michael Harrison on 01-25-22
By: Chip Heath, and others
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- By: Ann Handley
- Narrated by: Carolyn Jania, Ann Handley
- Length: 11 hrs and 26 mins
- Unabridged
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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Great Content, Weak Narration
- By Jules on 07-27-24
By: Ann Handley
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 7 hrs and 42 mins
- Unabridged
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Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
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Gallo cuts to the chase...
- By Carol Crouse on 03-05-14
By: Carmine Gallo
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The Art of Explanation
- Making Your Ideas, Products, and Services Easier to Understand
- By: Lee LeFever
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 18 mins
- Unabridged
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Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators, and influencers who want to improve their explanation skills and start solving explanation problems.
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Very Good Ideas, Very poor example.
- By Amazon Customer on 03-22-16
By: Lee LeFever
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 33 mins
- Unabridged
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In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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It’s a book not you AI advert
- By Joshua Trimm on 03-20-25
By: Donald Miller
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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Invisible Influence
- The Hidden Forces That Shape Behavior
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 58 mins
- Unabridged
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Disappointing and lightweight
- By Gerry on 07-25-16
By: Jonah Berger
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
Many great tips.
I've read this book after Contagious. And they are complementary. This book talks about how the idea must be dealt with. And "Contagious" is about how to spread your message.
Stick to this book
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This book attempts to deconstruct the content of marketing. It’s powerful. It’s also an intriguing mix of what we all sort of know instinctually, but usually can’t really explain.
Argues for and Explains Content in Marketing
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It focuses on a core idea of "SUCCESS", Simple (or Core), Unexpected, Concrete, Credibility, and Stories.
Although the system seems simple it's got a lot of complex examples. I've used some of the concepts to help craft some of my public comments at city hall to get the attention of council members on a very important subject for me. I got positive feedback from some people in the public who liked my statements.
I haven't yet mastered all the concepts but I keep listening to the book over and over again.
Something else I found facinating is the fact that they referenced Malcolm Gladwell's "Tipping Point" and his concept of "sticky stories" (or whatever he called them). I really liked Gladwell's concepts but I was a little bummed he didn't go into how to facilitate the ideas. I'm glad the Brothers Heath covered it in this book.
I like the narrator. His voice is pleasant and he gives good emphasis on the sentences.
I've already recommended this book to others. I think it's a good companion to the "Crucial Conversations", Crucial Confrontations" and "Influencer" series that I love so much.
It stuck and I am stuck on it too
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Memes
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Excellent, useful, well-presented
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¡Take notes! ¡Awesome book!
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Would you say that listening to this book was time well-spent? Why or why not?
I've listened to a few self help books from Audible, and truth be told this wasn't one my favorites. It was interesting and the overall message was good, but you might need the physical book to get it to work for some parts.I listened to the whole thing, so it's not like it wasn't worth my time. It's just some of the exercises I don't think translated all that well and made me want to buy the physical book to get it done and see if it helped.
I didn't buy the physical book as I bought the audible one, and don't believe in paying for something twice. So I don't really know if the physical book would have helped, it just felt that way.
Ok
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Very practical!
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good book for marketing and sales professionals.
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A book worth the time. The strategies are easy...
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