In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

From 1783, when German immigrant John Jacob Astor first arrived in the United States, until 2009, when Brooke Astor’s son, Anthony Marshall, was convicted of defrauding his elderly mother, the Astor name occupied a unique place in American society. The family fortune, first made by a beaver trapping business that grew into an empire, was then amplified by holdings in Manhattan real estate. Over the ensuing generations, Astors ruled Gilded Age New York society and inserted themselves into political and cultural life, but also suffered the most famous loss on the Titanic.

How much of our daily caloric intake comes from ingesting substances that, technically speaking, do not meet traditional definitions of “food”? Chances are, if you’re eating something that came wrapped in plastic and contains a funky ingredient you don’t have in your kitchen, it's most likely—almost definitely—ultra-processed food, or UPF.

Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

The Boxing Kings tells the story of the heavyweight title in the days when it was a defining institution in the United States. Author Paul Beston places special emphasis on those champions who held a central place in American culture beyond just in the boxing ring, including John L. Sullivan, who made the title a commercial property; Jack Johnson, who in 1908 became the first black man to claim the title; Joe Louis, whose contributions to racial tolerance and social progress transcended even his greatness in the ring; and many more.

The definitive portrait of Kobe Bryant, from the author of Michael Jordan. Eighteen-time All-Star, scorer of 81 points in a single game, MVP, and one of the best shooting guards in NBA league history: Kobe Bryant is among basketball's absolute greatest players, and his importance to the sport is undeniable. Third on the NBA career scoring list and owner of five championship rings, he is an undisputed all-time great, one deserving of this deep and definitive biography.

For the past decade, an audacious program called Football Dreams has held tryouts for millions of young boys across Africa, looking for soccer's next superstars. Led by the Spanish scout who helped launch Lionel Messi's career and funded by the desert kingdom of Qatar, the program chooses just a handful of boys each year to train to become professionals; the process is one thousand times more selective than getting into Harvard University.

Downloaded over 10 million times a year, The Football Ramble podcast has established itself as the essential independent voice of football punditry. The weekly podcast has resonated with supporters around the world, and their sold-out live shows have been a massive hit with supporters. This audiobook is a collaboration by all four presenters and tackles the real issues from fans you won't see or hear on Sky Sports - or anywhere else, for that matter.

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.

When superstar athlete Jim Thorpe and football legend Pop Warner met in 1904 at the Carlisle Indian Industrial School in Pennsylvania, they forged one of the winningest teams in American football history. Called "the team that invented football", they took on the best opponents of their day, defeating much more privileged schools such as Harvard and Army in a series of breathtakingly close calls, genius plays, and bone-crushing hard work.

Soccer has been America's Sport of the Future since 1972. The Men in Blazers are two English-born, soccer-obsessed broadcasters who have savored the dizzying growth of the game along with millions of Americans, as if it was a rollicking, sporting telenovela playing out in real life. Written in such a way that fully immerses Americans in the history and culture of the world's game, their Encyclopedia Blazertannica relives the careers of such greats such as George Best, Maradona, Beckham...and Alexi Lalas.

The first in-depth look at Lance Armstrong's doping scandal, the phenomenal business success built on the back of fraud, and the greatest conspiracy in the history of sports. Lance Armstrong won a record-smashing seven Tours de France after staring down cancer, and in the process became an international symbol of resilience and courage. In a sport constantly dogged by blood-doping scandals, he seemed above the fray. Then, in January 2013, the legend imploded. He admitted doping during the Tours and, in an interview with Oprah, described his "mythic, perfect story" as "one big lie."

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

For fans of Michael Lewis, the astounding untold story of how professional sports transformed, in the span of a single generation, from a cottage industry into a massive global business. In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season to make ends meet.

Telling the remarkable tale of a man who is still remembered on the streets of New Orleans and in the hearts of professional-wrestling fans, this book aims to restore the overlooked Junkyard Dog to his proper place in the history books. In 1979, Sylvester Ritter, also known as the Junkyard Dog, managed to break one of the final color barriers in the sport by becoming the first Black wrestler named undisputed top star of his promotion, and this biography reveals all the famous feuds and business back stories that made him a wrestling legend.

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.

By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.

The summer of 1984 was a watershed moment in the birth of modern sports when the nation watched Michael Jordan grow from college basketball player to professional athlete and star. That summer also saw ESPN’s rise to media dominance as the country’s premier sports network and the first modern, commercialized, profitable Olympics. Magic Johnson and Larry Bird’s rivalry raged, Martina Navratilova and John McEnroe reigned in tennis, and Hulk Hogan and Vince McMahon made pro wrestling a business, while Donald Trump pierced the national consciousness as a pro football team owner.

When Kevin Garnett shocked the world by announcing that he would not be attending college - as young basketball prodigies were expected to do - but instead would enter the 1995 NBA draft directly from high school, he blazed a trail for a generation of teenage basketball players to head straight for the pros. That trend would continue until the NBA instituted an age limit in 2005, requiring all players to attend college or another developmental program for at least one year.

Based on unlimited access to the Ultimate Fighting Championship and its rival leagues, Blood in the Cage peers through the chain-link Octagon into the frighteningly seductive world of mixed martial arts, which is exploding in popularity despite resistance from every corner. Wertheim focuses on Pat Miletich, a mixed-martial-arts pioneer and six-time UFC champion, who currently runs the most famous MMA training school in the world.

Downloaded over 10 million times a year, The Football Ramble podcast has established itself as the essential independent voice of football punditry. The weekly podcast has resonated with supporters around the world, and their sold-out live shows have been a massive hit with supporters. This audiobook is a collaboration by all four presenters and tackles the real issues from fans you won't see or hear on Sky Sports - or anywhere else, for that matter.

The United States Football League was the last football league to not merely challenge the mighty NFL but also to cause it to collectively shudder. It spanned three seasons, featured as many as 18 teams, secured multiple television deals, drew millions of fans, and launched the careers of legends - but then it died beneath the weight of a particularly egotistical and bombastic owner, a New York businessman named Donald Trump. Jeff Pearlman draws on more than 400 interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America.

Two hours to cover 26 miles and 385 yards. Its running's Everest, a feat once seen as impossible for the human body. Now we can glimpse the mountaintop. The sub-two-hour marathon requires an exceptional feat of speed, mental strength, and endurance. The pioneer will have to endure more, live braver, plan better, and be luckier than any who has run before. Ed Caesar takes us into the world of elite runners: the greatest marathoners on Earth.

Soccer has been America's Sport of the Future since 1972. The Men in Blazers are two English-born, soccer-obsessed broadcasters who have savored the dizzying growth of the game along with millions of Americans, as if it was a rollicking, sporting telenovela playing out in real life. Written in such a way that fully immerses Americans in the history and culture of the world's game, their Encyclopedia Blazertannica relives the careers of such greats such as George Best, Maradona, Beckham...and Alexi Lalas.

The Boxing Kings tells the story of the heavyweight title in the days when it was a defining institution in the United States. Author Paul Beston places special emphasis on those champions who held a central place in American culture beyond just in the boxing ring, including John L. Sullivan, who made the title a commercial property; Jack Johnson, who in 1908 became the first black man to claim the title; Joe Louis, whose contributions to racial tolerance and social progress transcended even his greatness in the ring; and many more.

Texas girl Babe Didrikson never tried a sport too tough and never met a hurdle too high. Despite attempts to keep women from competing, Babe achieved All-American status in basketball and won gold medals in track and field at the 1932 Olympics. Then, Babe attempted to conquer golf. One of the founders of the LPGA, Babe won more consecutive tournaments than any golfer in history. But at the height of her fame, she was diagnosed with cancer. Babe would then take her most daring step of all....