It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.

Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

Tracy Kidder, the “master of the nonfiction narrative” (The Baltimore Sun) and author of the bestselling classic The Soul of a New Machine, now tells the story of Paul English, a kinetic and unconventional inventor and entrepreneur, who as a boy rebelled against authority.

When you listen to music, do you prefer lyrics or melody? Intricate harmonies or driving rhythm? The “real” sounds of acoustic instruments or those of computerized synthesizers? Drawing from her successful career as a music producer (engineering hits like Prince’s “Purple Rain”), professor of cognitive neuroscience Susan Rogers reveals why your favorite songs move you. She explains that we each possess a unique “listener profile” based on our brain’s reaction to seven key dimensions of any record: authenticity, realism, novelty, melody, lyrics, rhythm, and timbre.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.

Based on more than 40 interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.

Masters of Doom is the amazing true story of the Lennon and McCartney of video games: John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history - Doom and Quake - until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry.

The remarkable true story of a group of former Special Operation soldiers turned entrepreneurs on a mission to end the war in Afghanistan with business, not bullets.

Ever since he was small, John Robison had longed to connect with other people, but by the time he was a teenager, his odd habits, an inclination to blurt out non sequiturs, avoid eye contact, dismantle radios, and dig five-foot holes, had earned him the label "social deviant". No guidance came from his mother or his father. It was no wonder he gravitated to machines, which could, at least, be counted on.

Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

An unprecedented, intimate portrait of Frank Gehry, one of the world's most influential architects. Drawing on the most candid, revealing, and entertaining conversations she has had with Gehry over the last 20 years, Barbara Isenberg provides new and fascinating insights into the man and his work. Gehry's subjects range from his childhood - when he first built cities with wooden blocks on the floor of his grandmother's kitchen - to his relationships with clients and his definition of a "great" client.

Cheekys' founder Jessi Roberts reveals how she grew one small store hurdle-by-hurdle into a national clothing and accessories brand with a one-and-a-half-million-strong community. Best of all, she did it by standing tall for her values: Always be kind, lift up the next gal, and treat employees and customers like family. More than a business book, Backroads Boss Lady is about embracing your passion even when others don't see value in it - or you - and about putting food on the table and believing in yourself.

It Takes Two: Our Story shares never-before-revealed tales of the Scott brothers' childhood and rise to fame - from starting their first business at seven years old and their years modeling and acting to their first house purchase at the impressive young age of 18. They soon found their true passion in life, combining their natural gifts for entertaining with the skills they learned from buying, renovating, and selling homes.

In the vein of Neil Strauss’ The Game and Joshua Foer’s Moonwalking with Einstein comes the fascinating story of one man’s colorful, mysterious, and personal journey into the world of magic and his unlikely invitation into an underground secret society of revolutionary magicians from around the world.

American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

In Shark Tales, Barbara shares her hilarious stories about growing up, getting into trouble, failing miserably, and then starting over again. In each chapter, she comes back to one of her mom's unconventional lessons, and how it applies in the real world of business. Whatever your calling, the homespun lessons that work for Barbara will help you use what you've got to create success in your life.

In 2007, the X Prize Foundation announced that it would give $10 million to anyone who could build a safe, mass-producible car that could travel one hundred miles on the energy equivalent of a gallon of gas. The challenge attracted more than one hundred teams from all over the world, including dozens of amateurs. Many designed their cars entirely from scratch, rejecting decades of thinking about what a car should look like.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park: fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth".

It comes as no surprise that, as a kid, Jeopardy! legend Ken Jennings slept with a bulky Hammond world atlas by his pillow every night. Maphead recounts his lifelong love affair with geography and explores why maps have always been so fascinating to him and to fellow enthusiasts everywhere.

If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.

From young artists trying to elbow their way in to those working hard at dropping out, White's essential audiobook offers a once-in-a-generation glimpse of the inner workings of the American art world at a moment of unparalleled ambition, uncertainty, and creative exuberance.

Ping Fu knows what it’s like to be a child soldier, a factory worker, and a political prisoner. To be beaten and raped for the crime of being born into a well-educated family. To be deported with barely enough money for a plane ticket to a bewildering new land. To start all over, without family or friends, as a maid, waitress, and student. Ping Fu also knows what it’s like to be a pioneering software programmer, an innovator, a CEO, and Inc. magazine’s Entrepreneur of the Year.

A brilliant blend of Shop Class as Soulcraft and The Orchid Thief, Earl Swift’s wise, funny, and captivating Auto Biography follows an outlaw-genius auto mechanic as he painstakingly attempts to restores a classic 1957 Chevy to its former glory - all while the FBI and local law enforcement close in.

In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multibillion dollar branding empire. This book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms.

Six-time Emmy Award-winning funnyman Tim Conway, best known for his characters on The Carol Burnett Show, offers a straight-shooting and hilarious memoir about his life on stage and off as an actor and comedian. In television history, few entertainers have captured as many hearts and made as many people laugh as Tim Conway. There's nothing in the world that Tim Conway would rather do than entertain - and in his first-ever memoir, What's So Funny?, that's exactly what he does.