
Console Wars
Sega, Nintendo, and the Battle That Defined a Generation
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Narrated by:
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Fred Berman
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By:
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Blake J. Harris
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry.
In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan.
Based on more than 200 interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a $60 billion industry.
©2014 Blake J. Harris (P)2014 HarperCollins PublishersListeners also enjoyed...




















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Great performance of a great book
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Pronounce Mario correctly.
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Excellent...Even for a non-gamer.
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The dialogue can get really hokey in this, but if you think of all of those scenes as dramatic re-enactments, it does well enough, in my opinion. All in all, well worth the time.
Fantastically performed story with a riveting plot
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Solid listen of a great, iconic story
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Fantastic all around.
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Great book! If you love the VG industry a must!
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An amazing tale
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Would you consider the audio edition of Console Wars to be better than the print version?
Didn't ready the print.Who was your favorite character and why?
Tom Kalinske. The man was simply awesome.What about Fred Berman’s performance did you like?
His funny accents for foreignersWas this a book you wanted to listen to all in one sitting?
Not in one sitting, but it's hard to put downGreat Book that was hard to put down.
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Now you know
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