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Last Call for Bud Light
The Fall and Future of America's Favorite Beer
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Narrated by:
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Kirby Heyborne
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By:
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Anson Frericks
About this listen
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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What listeners say about Last Call for Bud Light
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Grace M-T
- 02-11-25
The business of business is business
This is a case study proving Milton Friedman was right and pinning a business’s mission to unrelated social goals is bad for business AND society.
It’s also an engaging listen and is sympathetic to both conservatives and progressives. Its criticism is reserved for the assholes from Belgium who never learned anything about the US and cynically used social justice to obscure their incompetence at working with and selling to Americans.
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- R W Jenkins
- 02-10-25
The Most Expensive Can of Beer ..... Ever
The title, admittedly, is crafted for shock value.
Young Mr Frericks came to AB just as I was departing for the 3rd time. I wanted to hear a point of view about the best company I ever worked for that was different than my own.
What i got was a concise, objective account of the trajectory that a storied American Company that was, in its heyday, simply marvelous to work for.
If you have ties to AB (classic or InBev), this is a MUST READ. Anyone else will gain a unique perspective of an HBS educated Young Turk that navigated the storm of the last decade well.
Congrats, Mr Frericks
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- Rich
- 02-20-25
The last 4 chapters
The beginning was boring lots of unnecessary information still worth the listen I have no more to say but it’s making me with a work minimum
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