
Last Call for Bud Light
The Fall and Future of America's Favorite Beer
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Narrated by:
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Kirby Heyborne
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By:
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Anson Frericks
About this listen
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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The Control of Nature is John McPhee's bestselling account of places where people are locked in combat with nature. Taking us deep into these contested territories, McPhee details the strategies and tactics through which people attempt to control nature. Most striking is his depiction of the main contestants: nature in complex and awesome guises, and those attempting to wrest control from her—stubborn, sometimes foolhardy, more often ingenious, and always arresting characters.
By: John McPhee
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Intertwined
- From Insects to Icebergs
- By: Michael Gross
- Narrated by: Mike Cooper
- Length: 11 hrs and 35 mins
- Unabridged
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In nature, everything is connected: from microscopic bacteria and soaring trees to animals struggling for survival amid thriving humanity. Yet many of today's toughest problems, from environmental destruction to divisive politics, stem from fundamental disconnections. In Intertwined, Michael Gross explains how the natural world can be a powerful reminder of our interdependence.
By: Michael Gross
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Woke, Inc.
- Inside Corporate America's Social Justice Scam
- By: Vivek Ramaswamy
- Narrated by: Vivek Ramaswamy
- Length: 10 hrs and 27 mins
- Unabridged
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There’s a new invisible force at work in our economic and cultural lives. It affects every advertisement we see and every product we buy, from our morning coffee to a new pair of shoes. “Stakeholder capitalism” makes rosy promises of a better, more diverse, environmentally friendly world, but in reality, this ideology, championed by America’s business and political leaders, robs us of our money, our voice, and our identity.
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Must read of 2021
- By chris boutte on 08-22-21
By: Vivek Ramaswamy
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Protecting Whitney
- The Memoir of Her Bodyguard
- By: David Roberts
- Narrated by: Gildart Jackson
- Length: 7 hrs and 59 mins
- Unabridged
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David Roberts was Whitney Houston's bodyguard, the real one. Roberts was hired in 1988 for Houston's UK portion of the Moment of Truth world tour. Accustomed to working for diplomats and Fortune 500 clients, Roberts had reservations about working with a pop star. But Houston's heart of gold won him over from the moment they met at Heathrow airport.
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Amazingly sweet and authentic!
- By Amazon Customer on 02-08-25
By: David Roberts
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The Politics of Gun Control (9th Edition)
- By: Robert J. Spitzer
- Narrated by: Mike Lenz
- Length: 12 hrs and 5 mins
- Unabridged
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The Politics of Gun Control Ninth Edition brings together the latest developments and research in gun politics, policy, law, history, and criminology.
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The Pardon
- The Politics of Presidential Mercy
- By: Jeffrey Toobin
- Narrated by: Jeffrey Toobin
- Length: 10 hrs and 30 mins
- Unabridged
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The power of the presidential pardon has our national attention now more than ever before. In The Pardon, New York Times bestselling author and CNN legal commentator Jeffrey Toobin provides a timely and compelling narrative of the most controversial presidential pardon in American history—Gerald Ford’s pardon of Richard Nixon, revealing the profound implications for our current political landscape, and how it is already affecting the legacies of both Presidents Biden and Trump.
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Toobin should stick to Zoom meetings
- By Steven Frank on 03-18-25
By: Jeffrey Toobin
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Doctored
- Fraud, Arrogance, and Tragedy in the Quest to Cure Alzheimer's
- By: Charles Piller
- Narrated by: Lyle Blaker
- Length: 10 hrs and 37 mins
- Unabridged
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Nearly seven million Americans live with Alzheimer’s disease, a tragedy that is already projected to grow into a $1 trillion crisis by 2050. While families suffer and promises of pharmaceutical breakthroughs keep coming up short, investigative journalist Charles Piller’s Doctored shows that we’ve quite likely been walking the wrong path to finding a cure all along—led astray by a cabal of self-interested researchers, government accomplices, and corporate greed.
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Misconduct is the antithesis of science
- By Amazon Customer on 03-08-25
By: Charles Piller
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Woody Allen
- A Travesty of a Mockery of a Sham
- By: Patrick McGilligan
- Narrated by: Seth Lews
- Length: 34 hrs and 6 mins
- Unabridged
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Across nearly nine eventful decades, Woody Allen’s life has been full of surprises. Writing jokes got him a gig as the youngest writer of Sid Caesar’s television dream team. As a rising comic, he boxed a kangaroo on TV. He made a blank-check deal with a major studio for terms unmatched in Hollywood apart from early titans like Chaplin and Welles. All before Annie Hall. Yet despite once being one of the most consequential American cultural figures, Allen is now persona non grata.
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Final Impressions (after First Impressions)
- By Buretto on 02-08-25
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Pretend We're Dead
- The Rise, Fall, and Resurrection of Women in Rock in the '90s
- By: Tanya Pearson
- Narrated by: Kendra Hoffman, Carrington MacDuffie, Suehyla El-Attar
- Length: 7 hrs and 6 mins
- Unabridged
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In 2018, during an interview with journalist Tanya Pearson, Shirley Manson lamented: "It’s a blanket fact that after September 11th, nonconformist women were taken off the radio.” This comment echoed a reality Pearson had personally witnessed as a musician and a fan, and launched her into a quest to figure out just what happened to these extraordinary female figures. Pretend We’re Dead seeks to answer two big questions.
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The well investigated content and personal interviews
- By meg jones on 01-29-25
By: Tanya Pearson
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Cleavage
- Men, Women, and the Space Between Us
- By: Jennifer Finney Boylan
- Narrated by: Gabra Zackman, Jennifer Finney Boylan
- Length: 8 hrs and 10 mins
- Unabridged
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What is the difference between men and women? Jennifer Finney Boylan, bestselling author of She’s Not There and co-author of Mad Honey with Jodi Picoult, examines the divisions—as well as the common ground—between the genders, and reflects on her own experiences, both difficult and joyful, as a transgender American.
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Someday there may be no gender
- By stacey a shapiro on 03-26-25
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The Sexual Evolution
- How 500 Million Years of Sex, Gender, and Mating Shape Modern Relationships
- By: Nathan H. Lents
- Narrated by: Daniel Henning
- Length: 13 hrs and 27 mins
- Unabridged
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An Immense World meets Sex at Dawn in this fascinating exploration of sexual behavior throughout the animal kingdom, as evolutionary biologist Nathan H. Lents argues persuasively that many of our supposedly modern ideas about gender and human sexuality are, in fact, deeply rooted in our animal ancestors.
By: Nathan H. Lents
What listeners say about Last Call for Bud Light
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- K B Lee
- 03-02-25
Very interesting explanation of corporate incompetence and madness.
Very well written and logically explained by someone who was on the inside. A fast and interesting read! I’ve been baffled by corporate behavior over the last few years, and now I better understand thanks to Mr. Frericks.
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- Grace M-T
- 02-11-25
The business of business is business
This is a case study proving Milton Friedman was right and pinning a business’s mission to unrelated social goals is bad for business AND society.
It’s also an engaging listen and is sympathetic to both conservatives and progressives. Its criticism is reserved for the assholes from Belgium who never learned anything about the US and cynically used social justice to obscure their incompetence at working with and selling to Americans.
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- R W Jenkins
- 02-10-25
The Most Expensive Can of Beer ..... Ever
The title, admittedly, is crafted for shock value.
Young Mr Frericks came to AB just as I was departing for the 3rd time. I wanted to hear a point of view about the best company I ever worked for that was different than my own.
What i got was a concise, objective account of the trajectory that a storied American Company that was, in its heyday, simply marvelous to work for.
If you have ties to AB (classic or InBev), this is a MUST READ. Anyone else will gain a unique perspective of an HBS educated Young Turk that navigated the storm of the last decade well.
Congrats, Mr Frericks
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- Rich
- 02-20-25
The last 4 chapters
The beginning was boring lots of unnecessary information still worth the listen I have no more to say but it’s making me with a work minimum
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