
Last Call for Bud Light
The Fall and Future of America's Favorite Beer
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Narrated by:
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Kirby Heyborne
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By:
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Anson Frericks
About this listen
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive.
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- By Kerry on 09-16-20
By: Malcolm X, and others
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The Man Who Killed Kennedy
- The Case Against LBJ
- By: Roger Stone
- Narrated by: David Rapkin
- Length: 11 hrs and 39 mins
- Unabridged
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Lyndon Baines Johnson was a man of great ambition and enormous greed, both of which, in 1963, would threaten to destroy him. In the end, President Johnson would use power from his personal connections in Texas and from the underworld and from the government to escape an untimely end in politics and to seize even greater power. President Johnson, the thirty-sixth president of the United States, was the driving force behind a conspiracy to murder President John F. Kennedy on November 22, 1963. In The Man Who Killed Kennedy, you will find out how and why he did it. Political consultant, strategist, and Libertarian Roger Stone has gathered documents and used his firsthand knowledge to construct the ultimate tome to prove that LBJ was not only involved in JFK's assassination, but was in fact the mastermind. With 2013 being the fiftieth anniversary of JFK's assassination, this is the perfect time for The Man Who Killed Kennedy to be available to readers. The research and information in this book is unprecedented, and as Roger Stone lived through it, he's the perfect person to bring it to everyone's attention.
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COMPELLING BOOK - THE CROOKS ARE IN POWER
- By Theo Tsourdalakis on 12-01-13
By: Roger Stone
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- By: Scott Lewis
- Narrated by: Madison Niederhauser, Oliver Hunt
- Length: 31 hrs and 37 mins
- Unabridged
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- By Kevin Potter on 05-30-19
By: Scott Lewis
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Eight Dates
- Essential Conversations for a Lifetime of Love
- By: John Gottman PhD, Julie Schwartz Gottman PhD, Doug Abrams, and others
- Narrated by: James Patrick Cronin, Julie McKay
- Length: 5 hrs and 9 mins
- Unabridged
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Navigating the challenges of long-term commitment takes effort - and it just got simpler, with this empowering, step-by-step guide to communicating about the things that matter most to you and your partner. Drawing on 40 years of research from their world-famous Love Lab, Dr. John Gottman and Dr. Julie Schwartz Gottman invite couples on eight fun, easy, and profoundly rewarding dates, each one focused on a make-or-break issue: trust, conflict, sex, money, family, adventure, spirituality, and dreams.
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What the F. Robot-reader???!?!?!
- By Anonymous User on 01-21-20
By: John Gottman PhD, and others
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Fingerprints of the Gods
- The Quest Continues
- By: Graham Hancock
- Narrated by: Graham Hancock
- Length: 18 hrs and 31 mins
- Unabridged
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Fingerprints of the Gods is the revolutionary rewrite of history that has persuaded millions of listeners throughout the world to change their preconceptions about the history behind modern society. An intellectual detective story, this unique history audiobook directs probing questions at orthodox history, presenting disturbing new evidence that historians have tried - but failed - to explain.
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Classic in Historical Mysteries
- By Kelly on 09-05-19
By: Graham Hancock
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Buddhism for Beginners
- By: Thubten Chodron, His Holiness the Dalai Lama - foreword
- Narrated by: Gabra Zackman
- Length: 4 hrs and 43 mins
- Unabridged
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This user’s guide to Buddhist basics takes the most commonly asked questions - beginning with “What is the essence of the Buddha’s teachings?” - and provides simple answers in plain English. Thubten Chodron’s responses to the questions that always seem to arise among people approaching Buddhism make this an exceptionally complete and accessible introduction - as well as a manual for living a more peaceful, mindful, and satisfying Life.
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Amazing introduction to Buddhism
- By chad d on 07-02-15
By: Thubten Chodron, and others
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Intimidated by activists on the left, virtually every major corporation in America has embraced woke politics. For years, these businesses could get away with progressive virtual signaling without worrying about alienating customers. But things have changed. As high-profile backlashes at companies like Anheuser-Busch, Disney, and Target show us, customers are fighting back. Companies who cave to the demands of left-wing social justice activists are being punished like never before. Charles Gasparino takes listeners inside these disastrous corporate backlashes.
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Great Book Charlie
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Amazingly sweet and authentic!
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Toobin should stick to Zoom meetings
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Across nearly nine eventful decades, Woody Allen’s life has been full of surprises. Writing jokes got him a gig as the youngest writer of Sid Caesar’s television dream team. As a rising comic, he boxed a kangaroo on TV. He made a blank-check deal with a major studio for terms unmatched in Hollywood apart from early titans like Chaplin and Welles. All before Annie Hall. Yet despite once being one of the most consequential American cultural figures, Allen is now persona non grata.
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Final Impressions (after First Impressions)
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Last Call
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Very Thorough Historical Review
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The well investigated content and personal interviews
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The Sexual Evolution
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Okay
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Presidents at War
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World War II loomed over the latter half of the twentieth century, transforming every level of American society and international relationships and searing itself onto the psyche of an entire generation, including that of seven American presidents: Dwight D. Eisenhower, John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, Ronald Reagan, and George H. W. Bush. The lessons of World War II, more than party affiliation or ideology, defined the presidencies of these seven men.
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Bias
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Swimming Against the Current
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In this book, Riley scrutinizes the perspectives of athletes on the opposing side of this debate, deconstructing their arguments with science, facts, and logic. She also asks what has happened to free speech and dissent in this country, where it now seems nearly impossible to have a well-reasoned debate. And in telling her story, Riley reveals what’s at stake if the truth-seekers remain silent about the injustices women face from radical agendas.
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Great with a few exceptions
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What listeners say about Last Call for Bud Light
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- K B Lee
- 03-02-25
Very interesting explanation of corporate incompetence and madness.
Very well written and logically explained by someone who was on the inside. A fast and interesting read! I’ve been baffled by corporate behavior over the last few years, and now I better understand thanks to Mr. Frericks.
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- Grace M-T
- 02-11-25
The business of business is business
This is a case study proving Milton Friedman was right and pinning a business’s mission to unrelated social goals is bad for business AND society.
It’s also an engaging listen and is sympathetic to both conservatives and progressives. Its criticism is reserved for the assholes from Belgium who never learned anything about the US and cynically used social justice to obscure their incompetence at working with and selling to Americans.
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- R W Jenkins
- 02-10-25
The Most Expensive Can of Beer ..... Ever
The title, admittedly, is crafted for shock value.
Young Mr Frericks came to AB just as I was departing for the 3rd time. I wanted to hear a point of view about the best company I ever worked for that was different than my own.
What i got was a concise, objective account of the trajectory that a storied American Company that was, in its heyday, simply marvelous to work for.
If you have ties to AB (classic or InBev), this is a MUST READ. Anyone else will gain a unique perspective of an HBS educated Young Turk that navigated the storm of the last decade well.
Congrats, Mr Frericks
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- Rich
- 02-20-25
The last 4 chapters
The beginning was boring lots of unnecessary information still worth the listen I have no more to say but it’s making me with a work minimum
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