Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

Everybody faces high-pressure situations, and in today's fast-paced, hypercompetitive world it's arguably worse than ever. But ace pitching coach Rick Peterson and organization and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. During those four decades, Admiral McRaven dealt with every conceivable leadership challenge. The Wisdom of The Bullfrog draws on these and countless other experiences from Admiral McRaven’s incredible life.

On Combat looks at what happens to the human body under the stresses of deadly battle and the impact on the nervous system, heart, breathing, visual and auditory perception, memory - then discusses new research findings as to what measure warriors can take to prevent such debilitations so they can stay in the fight, survive, and win. A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

With his fifth edition, Chief John Norman offers lessons learned during his extensive and time-honored career. Chief Norman imparts wisdom and experience by offering advice informed by actual outcomes from the fireground. This guide continues to be invaluable for firefighters aspiring to the officer level and those seeking to promote safety and effectiveness in their organization and the communities they serve by improving their own skills.

Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.

In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.

Bruce Lee is a cultural icon, renowned the world over for his martial arts and film legacy. But Lee was also a deeply philosophical thinker, learning at an early age that martial arts are more than just an exercise in physical discipline - they are an apt metaphor for living a fully realized life. Now, in Be Water, My Friend, Lee’s daughter, Shannon, shares the concepts at the core of his philosophies, showing how they can serve as tools of personal growth and self-actualization.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Becoming a parent is more than just a biological process—it’s a lifelong commitment to sacrifice, service, and most importantly, love. It’s a challenge to get up every day and put your kids first. You will experience moments of heroic compassion and humiliating failure, sometimes within the same day. But you don’t have to do it alone. From Ryan Holiday, #1 New York Times bestselling author of the smash hit The Daily Stoic, The Daily Dad provides 366 timeless meditations on parenting in a few manageable paragraphs a day—useful for even the most sleep deprived new parent.

During his 20 years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

Nick Lavery is an active-duty Green Beret within the United States Army Special Forces. Although injuries sustained in combat resulted in the above-the-knee amputation of his leg—Nick not only remained in the Army, he returned to his Special Forces detachment and continues conducting combat operations to this day. Objective Secure is the methodology Nick employed to return to operational status. It is also the methodology he uses today as he continues this unprecedented journey in service to his country. It is a battle-tested guide forged by fire—literally.