Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

Everybody faces high-pressure situations, and in today's fast-paced, hypercompetitive world it's arguably worse than ever. But ace pitching coach Rick Peterson and organization and leadership expert Judd Hoekstra say our ineffective response to pressure often causes us to perform far below our capabilities.

The title “Bullfrog” is given to the Navy SEAL who has served the longest on active duty. Admiral McRaven was honored to receive this honor in 2011 when he took charge of the United States Special Operations Command. When McRaven retired in 2014, he had 37 years as a Navy SEAL under his belt, leading men and women at every level of the special operations community. During those four decades, Admiral McRaven dealt with every conceivable leadership challenge. The Wisdom of The Bullfrog draws on these and countless other experiences from Admiral McRaven’s incredible life.

On Combat looks at what happens to the human body under the stresses of deadly battle and the impact on the nervous system, heart, breathing, visual and auditory perception, memory - then discusses new research findings as to what measure warriors can take to prevent such debilitations so they can stay in the fight, survive, and win. A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.

With his fifth edition, Chief John Norman offers lessons learned during his extensive and time-honored career. Chief Norman imparts wisdom and experience by offering advice informed by actual outcomes from the fireground. This guide continues to be invaluable for firefighters aspiring to the officer level and those seeking to promote safety and effectiveness in their organization and the communities they serve by improving their own skills.

Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.

In many ways, we’re more comfortable than ever before. But could our sheltered, temperature-controlled, overfed, underchallenged lives actually be the leading cause of many our most urgent physical and mental health issues? In this gripping investigation, award-winning journalist Michael Easter seeks out off-the-grid visionaries, disruptive genius researchers, and mind-body conditioning trailblazers who are unlocking the life-enhancing secrets of a counterintuitive solution: discomfort.

The retired four-star general and and best-selling author of My Share of the Task shares a powerful new leadership model. Former General Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq, he found that despite the vastly superior resources, manpower, and training of the US Military, Al Qaeda had an advantage because of its structure as a loose network of small, independent cells. To defeat such an agile enemy, JSOC had to change its focus from efficiency to adaptability.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

Becoming a parent is more than just a biological process—it’s a lifelong commitment to sacrifice, service, and most importantly, love. It’s a challenge to get up every day and put your kids first. You will experience moments of heroic compassion and humiliating failure, sometimes within the same day. But you don’t have to do it alone. From Ryan Holiday, #1 New York Times bestselling author of the smash hit The Daily Stoic, The Daily Dad provides 366 timeless meditations on parenting in a few manageable paragraphs a day—useful for even the most sleep deprived new parent.

During his 20 years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.

Join more than 145,000 players and coaches who have found playing heads-up baseball helps them overcome the failure, frustration, and fear the game throws at you each day and instead play with confidence, consistency, and composure under pressure. Talent, strength, and great mechanics don't matter if you can't compete in games. Developed by working with elite players and coaches over the past 40 years, the strategies and tools in this audiobook (an "upgrade" to the classic 1994 edition) arm you with the approach you need to find out how good you can be at baseball.

In The Champion's Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble; how to progress within a sport and sustain excellence long-term, and customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped.

From sports idols like Michael Jordan to the regular office-going person, mental challenges have spared none…they can easily knock you off your feet and leave you drained, both mentally and physically. But there is some good news: You can rewire your brain and train it to focus on what’s essential to achieving your goals. There’s no better success than becoming the best version of yourself—and this guidebook is armed with psychological tips that have proved incredibly helpful to athletes and their likes to become the best in their class.

In this book, authors H.A. Dorfman and Karl Kuehl present their practical and proven strategy for developing the mental skills needed to achieve peak performance at every level of the game. The theory and applications are illustrated by anecdotes and insights from major and minor league players, who at some point discovered the importance of mastering the inner game in order to play baseball as it should be played. Intended for players, managers, coaches, agents, and administrators as well as fans who want a more in-depth look at the makeup of the complete baseball player.

To be a golfer is to tinker-with everything from equipment to grip to swing. But one thing most players don't give enough attention to is the mental game. Psychologists aren't a new phenomenon in golf, but Dr. Michael Lardon is a different breed of performance coach. Instead of sending his players into a losing battle against emotion, indecision, and fear on the golf course, he shows them how to organize their thoughts and use them for maximum performance.

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations.

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

As a top-level sport psychologist and performance consultant, Dr. Stan Beeham knows what it takes to succeed - on the playing field, in the board room, and in all aspects of life. This award-winning book takes you inside the minds of major-league athletes, Olympic medal winners, and world-class business leaders to reveal the key motivators and mental processes that drive people to victory.

This is a great book for anyone interested in having a consistent mental performance under pressure. The book, used by PGA Tour winners, will give you an introduction to mental management and is packed with techniques for competitors. Learn how performance is a function of three mental processes, how to control the mind under pressure, and how to train for competition.

It’s easy to be positive when everything is coming up roses. But what happens when life goes sideways? Many of us lapse into a self-defeating negative spiral that makes it hard to accomplish anything. Getting to Neutral is a step-by-step guide that shows listeners how to use mental conditioning coach Trevor Moawad’s innovative motivational system to defeat negativity and thrive.

Golf is a beloved yet technical game, so a sound swing and precise technique are essential. Most golfers who want to improve their skills go to the range and work painstakingly on their swings, not realizing it's often their performance state on the course that needs work, not their technique. Simple things such as awareness of your balance, tension, and tempo, as well as the ability to control mental, emotional, and social variables you encounter while playing, can quickly take your game to a new performance level.

Noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through 40 accessible lessons and inspirational anecdotes from prominent athletes—many of whom he has worked with—you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle". Mind Gym will give you the "head edge" over the competition.

Discover the secrets to sports motivation that have helped countless athletes dominate their sport. Learn from the best in the business, and find the mental toughness you need to take your game to the next level.