
Areté
Activate Your Heroic Potential
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Narrated by:
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Brian Johnson
About this listen
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
- Wisdom: Practical insights to thrive personally and professionally.
- Discipline: Mental toughness to overcome procrastination and self-doubt.
- Courage: Tools to make bold decisions and embrace challenges.
- Gratitude: A simple yet powerful way to boost happiness and perspective.
- Hope: Strategies for setting meaningful goals and sustaining motivation.
- Curiosity: A growth mindset to explore new opportunities and ideas.
- Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"Listeners also enjoyed...
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Story
Productivity power couple Demir and Carey Bentley have shown more than 50,000 busy people how to take charge of the chaos with a groundbreaking methodology for becoming radically productive. In Winning the Week, they reveal the core of this method, a seven-step process that radically reimagines how you plan and execute your week. With surprising and counterintuitive insights, the Bentleys show you how to escape burnout and soar to the highest levels of productivity. This new method is indispensable to winning on your own terms.
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Wonderful advice with actionable steps
- By Kindle Customer on 08-16-23
By: Carey Bentley, and others
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Uncommon
- Simple Principles for an Extraordinary Life
- By: Mark Divine
- Narrated by: Mark Divine
- Length: 6 hrs and 33 mins
- Unabridged
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To be common is to be an everyday person. It's to do the things that you are expected to do, whether that's what your parents want for you, or your employer, or your spouse, et cetera. But if you want to be more than you are, more than you think you can be, then you need to recognize and learn from your mistakes to lead a life of excellence.
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To much boooooo
- By TommyDCentral on 03-23-25
By: Mark Divine
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One Percent Better
- A Story About How to Close the Gap from Where You Are to Where You Want to Be
- By: Brian Cain
- Narrated by: Brian Cain
- Length: 1 hr and 25 mins
- Unabridged
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One Percent Better is a story about a 20-year veteran schoolteacher who’s lost his passion, lost his energy, lost his fire. Joe Bigelow, aka “Mr. Big”, is gearing up to start another school year, and even as he’s walking into the building for the first in-service of the year, he’s counting down the days until next summer. Then Mr. Big meets an unlikely mentor. In this truly unforgettable and relatable journey, Brian Cain, will show you how to close the gap from where you are to where you want to be by harnessing the power of simply getting one percent better.
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Quit selling yourself
- By Jan C on 07-13-23
By: Brian Cain
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OMG WTF Does the Constitution Actually Say?
- A Non-Boring Guide to How Our Democracy Is Supposed to Work
- By: Ben Sheehan
- Narrated by: Candice Renee, Ben Sheehan
- Length: 4 hrs and 31 mins
- Unabridged
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Discussing everything from the meaning of the Second Amendment to the stated rules around Supreme Court nominations, Sheehan walks us through the entire Constitution, from its preamble to its final amendment. He also offers a bonus section on the Declaration of Independence. Extra-credit information throughout on things like amendments that were never passed and what powers elected officials actually have, gives listeners all the information they need to be informed and effective voters and citizens.
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Too much opinion
- By Amazon Customer on 06-11-21
By: Ben Sheehan
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You Are the Brand
- The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
- By: Mike Kim
- Narrated by: Mike Kim
- Length: 7 hrs and 10 mins
- Unabridged
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Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.
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Insightful!!
- By Elizabeth on 11-18-23
By: Mike Kim
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The Way of the SEAL
- Think like an Elite Warrior to Lead and Succeed: Updated and Expanded Edition
- By: Mark Divine, Allyson Edelhertz Machate
- Narrated by: Mark Divine
- Length: 9 hrs and 26 mins
- Unabridged
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Blending the tactics he learned from America's elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and at life.
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IM AM SEAL.... UGH!
- By John A Frost on 05-14-21
By: Mark Divine, and others
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The Choice Point
- The Scientifically Proven Method to Push Past Mental Walls and Achieve Your Goals
- By: Joanna Grover LCSW, Jonathan Rhodes PhD
- Narrated by: Tina Huang, Oliver Walker, Rachel Butera
- Length: 7 hrs and 17 mins
- Unabridged
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When we choose to go to the gym at 6am, keep running that marathon, or stay up late to study, we are making conscious, value-based decisions that help us fulfill our goals. But even though we know that daily good choices add up to healthy routines and strong results, these days it’s just too easy to surrender to negative thoughts and old habits. How can we not? Enter Functional Imagery Training (FIT).
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Robotic narration.
- By kim lucas on 08-13-23
By: Joanna Grover LCSW, and others
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Unbeatable Mind: Forge Resiliency and Mental Toughness to Succeed at an Elite Level (Third Edition: Updated & Revised)
- By: Mark Divine
- Narrated by: Brock Armstrong
- Length: 7 hrs and 16 mins
- Unabridged
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In this revised and updated third edition of Unbeatable Mind, Mark Divine offers his philosophy and methods for developing maximum potential through integrated warrior development. This work was created through trial and error, proving to thousands of clients that they are capable of 20 times more than what they believe.
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GREAT BOOK. HORRIBLE READER
- By Careful Consumer on 06-08-15
By: Mark Divine
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Think Like a Rocket Scientist
- Simple Strategies You Can Use to Make Giant Leaps in Work and Life
- By: Ozan Varol
- Narrated by: Ozan Varol
- Length: 10 hrs and 44 mins
- Unabridged
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Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process—a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.
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Incrementally new perspectives on rehashed themes
- By James S. on 06-13-20
By: Ozan Varol
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Anatomy of a Breakthrough
- How to Get Unstuck When It Matters Most
- By: Adam Alter
- Narrated by: Adam Alter
- Length: 8 hrs and 52 mins
- Unabridged
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Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling with writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the “deeply researched and compelling” (Cal Newport, New York Times bestselling author of Digital Minimalism) roadmap we all need to escape our inertia and flourish in the face of friction.
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really helpful
- By Kindle Customer on 08-27-23
By: Adam Alter
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Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
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Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
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MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
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The Confident Mind
- A Battle-Tested Guide to Unshakable Performance
- By: Dr. Nate Zinsser
- Narrated by: Qarie Marshall
- Length: 10 hrs and 34 mins
- Unabridged
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Dr. Nate Zinsser has spent his career training the minds of the U.S. Military Academy’s cadets as they prepare to lead and perform when the stakes are the very highest—on the battlefield. Alongside this work, he has coached world-class athletes including a Super Bowl MVP, numerous Olympic medalists, professional ballerinas, NHL All-Stars, and college All-Americans, teaching them to overcome pressure and succeed on the biggest stages.
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Redundant and uninsightful
- By Chris Rogers on 06-06-23
By: Dr. Nate Zinsser
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What You're Made For
- Powerful Life Lessons from My Career in Sports
- By: George Raveling, Ryan Holiday, Michael Jordan
- Narrated by: JD Jackson
- Length: 6 hrs and 51 mins
- Unabridged
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Orphaned at just thirteen in a still-segregated Washington, D.C., George Raveling was introduced to a relatively unpopular sport—basketball—in high school. The rest, as they say, is history. Raveling went on to become one of the winningest coaches of all time, a mentor to legendary athletes, and a confidant of the sport’s greatest coaches, including Bob Knight and John Wooden. He convinced Michael Jordan to collaborate with Nike on the Air Jordan. He led the 1984 U.S. men’s Olympic team to their ninth gold medal.
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Amazing sports themes tied to real life
- By Amazon Customer on 04-08-25
By: George Raveling, and others
What listeners say about Areté
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- Timothy R Carpenter II
- 02-09-24
Distilled Wisdom and Vision
Brian’s repetition of actionable steps to live our best life with the admonition to do it now and again from moment to moment is inspiring me to actually do it.
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2 people found this helpful
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- Ubermann
- 01-13-25
Great insights, wrapped in advertising
Nuggets if brilliant wisdom, surrounded by marketing and advertising for Brian’s company. Also not a fan of how Brian speaks / reads; it’s like an arrogant, over-the-top highschool track coach.
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- Zack Elmer
- 05-25-24
very generalized
the bite size learnings are nice but the author only takes ideas from everyone and really only comes up with 3 or 4 new ideas. the last half is all about his app and how he can make more money from you. pretty petty
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2 people found this helpful
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- Richard Angulo
- 01-03-24
To learn and grow, you must understand…
This book is filled with knowledge to help anyone willing, to understand how to live with ARETE’.
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- Michael Ferguson
- 03-23-24
every little chapter was interesting and I can apply to my life.
I liked all of it and can't think of anything I did not like. I highly recommend to everyone.
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- Roger Rignack
- 11-13-24
Outstanding Material!
Great book all around. One of the best. So helpful in so many facets of life both professional and personal. Thank you Brian Johnson.
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- Andrew Hampton
- 12-13-23
An exceptional read.
The blending of ancient wisdom and modern day application, backed by science is riveting. Providing the perspectives of masters and children was brilliant.
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1 person found this helpful
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- Ori
- 05-05-24
Just amazing
Life transforming book. Distilles wisdom from various authors in a nice protocol to help transform your life
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1 person found this helpful
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- Stefanel Gavrizi
- 02-22-24
Just Great!
Brian does an amazing job delivering valuable information in small chunks. Loved every minute of it!
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1 person found this helpful
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- Anonymous User
- 04-30-24
Insightful book but narrated as if to an audience of 10 year olds
There is a lot of useful, practical information from a wide range of sources and disciplines, which i appreciate.
The presentation of this information frustrated me, the over the top enthusiasm and repetition made it feel like the author was addressing an audience of 10 year olds. I found myself skipping forward a lot to get through the repeated points, while the last few chapters seemed like an advertisement for the authors businesses.
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1 person found this helpful