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Areté
Activate Your Heroic Potential
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Narrated by:
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Brian Johnson
About this listen
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
- Wisdom: Practical insights to thrive personally and professionally.
- Discipline: Mental toughness to overcome procrastination and self-doubt.
- Courage: Tools to make bold decisions and embrace challenges.
- Gratitude: A simple yet powerful way to boost happiness and perspective.
- Hope: Strategies for setting meaningful goals and sustaining motivation.
- Curiosity: A growth mindset to explore new opportunities and ideas.
- Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"Listeners also enjoyed...
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It’s 2006. After a string of rejections from men who tell her they could never, ever, ever see her “that way,” awkward third-grade teacher Micaela Blei signs up for a mysterious course called “The Divine Feminine,” and feels like she might have found the key to the perfect life. Turns out if you’re an A student, you can get an A in anything–including men. Pretty soon she’s learning to "conjure" her desires with vision boards, flirtations, and even a daring jumbotron viewing party for her, ahem ... "divine center."
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Humor, Humanity, and the Heart of Self-Love
- By David on 12-12-24
By: Micaela Blei
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Deep Sleep Hypnosis: Fall Asleep Instantly and Sleep Well
- By: Jasmine Harris
- Narrated by: Allison Mason
- Length: 2 hrs and 48 mins
- Unabridged
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A lack of quality sleep can hinder your alertness and quality of life while awake, as anyone with sleeping issues already knows. Suffering through sleepless nights does not have to be your reality. Instead you can fall asleep fast and get quality sleep tonight and every night. Hypnosis has been used for centuries to cure many ailments, including the inability to get better sleep. You can help yourself improve the quality of your life with hypnotherapy.
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put me right to sleep
- By Cassandra on 05-08-17
By: Jasmine Harris
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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F*ck Him!
- Nice Girls Always Finish Single
- By: Brian Keephimattracted, Brian Nox
- Narrated by: Jerod McBrayer
- Length: 2 hrs and 50 mins
- Unabridged
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The MANipulator manual. Keep your man interested and begging for more without playing games. So many women get in trouble in their love lives, and 99.9 percent of that trouble could have been avoided if they'd said "Well, f**k him!" a bit more often. Too many women are way too nice and compliant to their men, especially when these men don't deserve that kind of treatment. I, as a dating coach and author of books for women who want to get men, cannot take it anymore.
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...
- By Emma R. on 02-01-18
By: Brian Keephimattracted, and others
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Self Help
- This Is Your Chance to Change Your Life
- By: Gabrielle Bernstein, Richard C. Schwartz - foreword
- Narrated by: Gabrielle Bernstein, Richard C. Schwartz - foreword
- Length: 6 hrs and 1 min
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Are you ready to unlock the greatest resource of your life? Gabby Bernstein has written the ultimate self-help guide, offering a revolutionary practice to radically shift your core beliefs and connect you to an infallible inner guidance system: the energy of Self within you. In this groundbreaking book, Gabby demystifies the power of Internal Family Systems (IFS) Therapy, taking its life-changing teachings out of the therapist’s office and into your everyday life.
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Self Serving
- By pricefreund on 01-14-25
By: Gabrielle Bernstein, and others
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MORE ARTICLE THAN BOOK…
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He stayed positive lol
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Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.
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Insightful!!
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In The Power of Going All In, serial entrepreneur and sales leader Brandon Bornancin delivers a first-person account of what it takes to build, lead, and manage a world-class company. The author draws on his many years of experience launching and managing successful companies to present effective strategies for inspiring your people to do more, be more, and achieve more.
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Master Your Mindpower
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Master Your Mindpower will equip you with the mental and emotional armor you need to triumph over adversity. It will alert you (of impending self-doubt, fear, and the self-defeating conditioning of your past), inoculate you (from the societal pressures, stressors, and emotional turmoil), and guide you (as you forge those under-nurtured skills of mental toughness and emotional resilience) safely away from the pitfalls that lead most people to struggle.
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Amazing Performance
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What listeners say about Areté
Highly rated for:
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- Timothy R Carpenter II
- 02-09-24
Distilled Wisdom and Vision
Brian’s repetition of actionable steps to live our best life with the admonition to do it now and again from moment to moment is inspiring me to actually do it.
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2 people found this helpful
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- Ubermann
- 01-13-25
Great insights, wrapped in advertising
Nuggets if brilliant wisdom, surrounded by marketing and advertising for Brian’s company. Also not a fan of how Brian speaks / reads; it’s like an arrogant, over-the-top highschool track coach.
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- Zack Elmer
- 05-25-24
very generalized
the bite size learnings are nice but the author only takes ideas from everyone and really only comes up with 3 or 4 new ideas. the last half is all about his app and how he can make more money from you. pretty petty
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2 people found this helpful
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- Richard Angulo
- 01-03-24
To learn and grow, you must understand…
This book is filled with knowledge to help anyone willing, to understand how to live with ARETE’.
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- Michael Ferguson
- 03-23-24
every little chapter was interesting and I can apply to my life.
I liked all of it and can't think of anything I did not like. I highly recommend to everyone.
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- Roger Rignack
- 11-13-24
Outstanding Material!
Great book all around. One of the best. So helpful in so many facets of life both professional and personal. Thank you Brian Johnson.
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- Ori
- 05-05-24
Just amazing
Life transforming book. Distilles wisdom from various authors in a nice protocol to help transform your life
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1 person found this helpful
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- Stefanel Gavrizi
- 02-22-24
Just Great!
Brian does an amazing job delivering valuable information in small chunks. Loved every minute of it!
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1 person found this helpful
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- Andrew Hampton
- 12-13-23
An exceptional read.
The blending of ancient wisdom and modern day application, backed by science is riveting. Providing the perspectives of masters and children was brilliant.
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- Anonymous User
- 04-30-24
Insightful book but narrated as if to an audience of 10 year olds
There is a lot of useful, practical information from a wide range of sources and disciplines, which i appreciate.
The presentation of this information frustrated me, the over the top enthusiasm and repetition made it feel like the author was addressing an audience of 10 year olds. I found myself skipping forward a lot to get through the repeated points, while the last few chapters seemed like an advertisement for the authors businesses.
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1 person found this helpful