Marketing for Dummies, Second Edition Audiobook By Alexander Hiam cover art

Marketing for Dummies, Second Edition

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Marketing for Dummies, Second Edition

By: Alexander Hiam
Narrated by: Brett Barry
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Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients' needs
  • Boost your sales
©2004 Wiley Publishing, Inc (P)2007 HarperCollins Publishers Marketing Marketing & Sales
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A bit outdated but useful for core information. I didn’t know much about marketing so it was useful for me, but now I will be looking for a more current listen.

A bit outdated but useful for core information

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Very easy to follow. I listened while working and got some amazing ideas. It does seem a little out dated but the ideas will still work just have to tweak it a little bit.

Very good starting guide to marketing.

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A well detailed and educated look at marketing in general terms, a good place to start for anyone looking to add marketing or business as their major

GOOD FOR INTRO TO BUSINESS STUDENTS

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I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.

Great information. Very well laid out.

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Definitely not a book for marketing, just did to the fact that this narrator is so robotic. I had to stop at the second chapter and purchase another book.

This book will definitely.....

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waste of time lacks information.for beginner only littler social media information.disapointe with content. word cvg cdsxxvv bhggyyruuyxvvfhhfugf.kjjbbbbbvvfcxxxxcvvvgvvbhnnnn. bvggh.bvcv.

weak to information

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