No Logo
Taking Aim at the Brand Bullies
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Narrated by:
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Nicola Barber
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By:
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Naomi Klein
About this listen
A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author
NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide.
In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.
Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.
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Critic reviews
“No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course.” —Bruce Novak, Division of Social Sciences, The University of Chicago
“A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice.” —The Village Voice
“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.” —The Boston Globe
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Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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The Master Switch
- The Rise and Fall of Information Empires
- By: Tim Wu
- Narrated by: Marc Vietor
- Length: 14 hrs and 11 mins
- Unabridged
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Overall
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Performance
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- By Roy on 11-12-10
By: Tim Wu
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Performance
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- By: Erich Schwartzel
- Narrated by: Sean Patrick Hopkins
- Length: 11 hrs and 55 mins
- Unabridged
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From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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Why modern cinema is a comic experience.
- By Pasternak on 03-11-22
By: Erich Schwartzel
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The Billionaire Raj
- A Journey Through India's New Gilded Age
- By: James Crabtree
- Narrated by: Shridhar Solanki
- Length: 14 hrs and 42 mins
- Unabridged
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In megacities like Mumbai, where half the population live in slums, the extraordinary riches of India’s new dynasties echo the Vanderbilts and Rockefellers of yesterday. James Crabtree’s The Billionaire Raj takes listeners on a personal journey to meet these reclusive billionaires, fugitive tycoons, and shadowy political power brokers. Crabtree dramatizes the battle between crony capitalists and economic reformers, revealing a tense struggle between equality and privilege playing out against a combustible backdrop of aspiration, class, and caste.
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Engaging, authors politics could be reduced
- By Chris on 06-17-23
By: James Crabtree
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Startup Rising
- The Entrepreneurial Revolution Remaking the Middle East
- By: Christopher M. Schroeder
- Narrated by: Christopher M. Schroeder
- Length: 7 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: Entrepreneurship.
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Inspiring stories
- By Raafat Zaini on 02-13-15
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Overall
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Performance
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Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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Stays on point
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There is nothing better than a Chomsky book.
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Washington Bullets
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Washington Bullets is written in the best traditions of Marxist journalism and history-writing. It is a book of fluent stories, full of detail about US imperialism, but never letting the minutiae obscure the larger political point. It is a book that could easily have been a song of despair - a lament of lost causes; it is, after all, a roll call of butchers and assassins; of plots against people's movements and governments; of the assassinations of socialists, Marxists, communists all over the Third World by the country where liberty is a statue.
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The US empire needs to fall
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What listeners say about No Logo
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Bettina
- 01-20-24
Great author terrible narration
Naomi Klein is an author always worth reading. Her ideas and the vast scope of knowledge, through which she writes clearly and thoughtfully, are provocative and enlightening . In this Audible edition however, I could not get past a few hours and had to give up. It’s like having a really annoying Disney princess read out loud in her character voice. Ugh.
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- chaoticmuse
- 01-19-13
Brilliant Book Over Enunciated
Would you consider the audio edition of No Logo to be better than the print version?
No. In fact, I had to stop listening to the audio version and revert to the print version because the performance was so stilted.
How did the narrator detract from the book?
Nicola Barber over enunciates every single word. Her reading has the effect of causing the listener to focus on her performance instead of what is being said. Really awful and very frustrating because this is an interesting book.
Any additional comments?
As always Naomi Klein has presented a well researched and fascinating report on a timely subject. She does great work. I recommend this title be read in the print version unless you can get past the reader's performance.
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6 people found this helpful
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- Alexis Chavez
- 07-29-24
A critical book even though some of it is outdated
This book reflects the time when it was published, but the core criticisms Naomi has of corporations and the movements around them still ring true today. In a way, it is disheartening that Naomi put forth hope in this book with the movements at that time against corporatism since if this book were to be updated, several of the issues she explains have stayed the same or worsened.
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- Emilie Mesnier
- 02-27-16
great insights to buy smarter
you will never look at Mac Donald's, Nike & Shell the same way! there is still hope in humanity
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3 people found this helpful
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- Bryan
- 05-08-12
Irritating Over-Enunciated Narration
How could the performance have been better?
I wanted so much to listen to this book, but the narration makes it unlistenable. Why is there this trend toward extremely over-enunciated narration. It's irritating. Such an important book and it sounds as if a computer was used to tape it. Every single plosive t or p just popping like a pair of castanets . . ..
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22 people found this helpful
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- Antonio
- 03-09-15
Informative
Whenever I read one of Naomi Klein's books, I find myself in a perpetual state anxiety and indignation about the injustice the powers that be (the 1%) force on people less fortunate than they are.
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6 people found this helpful
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- Sara P.
- 01-09-17
Poor narrator choice
The content was interesting and compelling, but I thought the narrator was a bad choice. I was expecting more of a documentary-style journalist-type narrator for this subject matter. Instead, all I could hear was this woman's quick, loud inhales, and too-crisp annunciation. I couldn't finish it.
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4 people found this helpful
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- Mom2Three
- 02-02-21
Good but very dated
I should have done more research before I started listening to this book. Other reviews said it was dated, but i didn't check to see HOW dated. I think the points are still relevant and am saddened to see how much of how we have integrated marketing into our lives so completely. I would love to read this updated for the current media environment 20 years later.
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4 people found this helpful
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Story
- Richard Filippetti
- 08-08-20
Still Relevant
This is a book I believe everyone should read/listen to as it is still relevant today. And probably even more now that the problems presented have gotten even worse with clinal capital, the environment & income inequality. The only dated content is devoted to companies or store concepts that no longer exist, but it’s still worth knowing their strategies and can probably even conclude their inevitable downfall after presented with the tactics used.
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- Joanie C
- 03-29-15
Serious topic undercut by terrible narration
Would you say that listening to this book was time well-spent? Why or why not?
I can't say, I had to stop listening in the first chapter due to the terrible narration.
How did the narrator detract from the book?
Overly enunciated and totally the wrong "tenor" for this topic. This narrator would be good for reading childrens' stories or chick-lit, but not for a serious topic. Surely there were other female narrators who could have brought some heft to the material.
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13 people found this helpful