What began as a groundbreaking men’s development podcast has become a powerful 14-volume book series. In Volume 1, Joseph W. South dives deep into the foundations of dating, relationships, and female psychology—with unfiltered honesty.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

“You Don’t Need To Be A Pimp to Use Pimp Game, Just Use His Strategy.” Everyone can’t be a PiMP. Better yet, most people could never really Pimp Successfully because that’s only for a select few. So this information was built for the average guy like you. Every man and some women these days want to feel like you know what you’re doing when dealing with women instead of just winging it. So where does the average men go for that wisdom? Who better to learn from than the men who have the most women in this culture right? A PIMP! There’s certain actions and behaviors that they ...

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20-plus years learning what women really want from their men, why they want it, and how men can deliver those qualities.

For men, love is a high-stakes gamble. The right woman can be the best part of a man's life, and the wrong one can lead to personal and financial ruin. In today's climate, no man should venture into romance without a reliable risk-management strategy. The Tactical Guide to Women delivers a solid plan for allowing the right women into your life, and keeping the wrong ones at a safe distance. This is not another book about getting laid. This book is about not getting screwed.

Success with women is 80% confidence. If you don't have confidence and high self esteem, then you are never going to attract the woman or women of your dreams. Use this powerful hypnosis to reprogram your subconscious mind and remove all self doubt....

Power of the D*ck: Flip the Script is an empowering call to action for you to step out of your comfort zone and fully harness the power of your dick in dating and relationships. In this guidebook, the author takes you on a transformative trip, equipping you with the skills and mindset to become a confident and attractive man with women within your grasp.

Millions of men all over the world have already improved their work lives, relationship lives, sex lives, personal freedom, and happiness by living the lifestyle of the Alpha Male 2.0. Join us! It's a very good place to be, and it's all in this book.

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

If everyone is looking to secure a relationship with their perceived best option, then the perception of value must be at the heart of human coupling. In this groundbreaking work, psychologist Orion Taraban sets forth his economic model of relationships and exposes the often uncomfortable laws that govern the sexual marketplace. After listening to "The Value of Others," you'll never look at relationships the same way again.

More than 95% of guys don't pick up on a woman's sex signals. Here's how to make sure you're not one of them. In Undercover Sex Signals, bestselling author and communications expert Leil Lowndes shows how to score on every pass, with everything from the best activity for a first date to how a guy should dress to increase his odds for sealing the deal.

Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

In Declare War on Yourself, you will learn what having your act together actually means.

Discover how to attract beautiful women with ease, have an amazing group of friends, and achieve financial freedom. What if you could approach beautiful women in bars, clubs, or walking down the street...and actually spark a conversation that attracts them? What if you could build a great group of friends who help you level up in life...in any and every place you go? What if you could build profitable skills, live anywhere, and have a life of complete freedom?

Hidden somewhere, in nearly every major city in the world, is an underground seduction lair. And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the best-selling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year.

If you are stuck in someone's control or don't want to be, you must know this favorite mind game of great manipulators. It is so powerful that most people won't be able to detect it even for many years of being enslaved. Why? Gaslighting is a very common method of manipulation that when intentionally or even unintentionally used, you'll be so influenced emotionally that you cannot think for yourself or for your own good. Sound nasty? It is. But you'll never know when you're participating as the inflictor or the prey until you explore this book.