What began as a groundbreaking men’s development podcast has become a powerful 14-volume book series. In Volume 1, Joseph W. South dives deep into the foundations of dating, relationships, and female psychology—with unfiltered honesty.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

In Volume 3, Joseph explores the next level of male-female dynamics, attraction, and growth—with no-holds-barred honesty. From managing multiple relationships to overcoming approach anxiety, this audiobook delivers hard-won lessons and advanced strategies that every man needs to know. This book isn’t just theory—it’s built from real-life experience, brutal truths, and actionable advice.

In Volume 2, Joseph explores advanced relationship dynamics, masculinity, personal growth, and the psychology of attraction with unfiltered honesty. Not just theory—real-life experiences, hard lessons, and actionable strategies to master relationships, confidence, and life.

What would you pay to have a wife who doesn't argue or nag? What would you pay for a husband who's actually in shape? What would you pay to have a clean garage? And what would you pay to be able to get up every morning when you wanted to? The problem is you can't pay for these things as they cannot be bought in stores. But they are definitely attainable in life. The only question is whether you are going to give up your current pursuit of traditional economic standards of living to attain them instead.

More than 95% of guys don't pick up on a woman's sex signals. Here's how to make sure you're not one of them. In Undercover Sex Signals, bestselling author and communications expert Leil Lowndes shows how to score on every pass, with everything from the best activity for a first date to how a guy should dress to increase his odds for sealing the deal.

Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women. Men have been conditioned to be the quintessential “nice guy.” They’re trained to be overly humble, kind to a fault, and that just “being themselves” is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.

Power of the D*ck: Flip the Script is an empowering call to action for you to step out of your comfort zone and fully harness the power of your dick in dating and relationships. In this guidebook, the author takes you on a transformative trip, equipping you with the skills and mindset to become a confident and attractive man with women within your grasp.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

For men, love is a high-stakes gamble. The right woman can be the best part of a man's life, and the wrong one can lead to personal and financial ruin. In today's climate, no man should venture into romance without a reliable risk-management strategy. The Tactical Guide to Women delivers a solid plan for allowing the right women into your life, and keeping the wrong ones at a safe distance. This is not another book about getting laid. This book is about not getting screwed.

Men's masculine behaviors and traits have been suppressed by popular culture combined with “egalitarian blank slate” ideals that have been integrated within institutional systems and supported by national and local governments for the last 50-70 years. Where are the benefits this egalitarian utopia promised? Why has it become so popular to shame, guilt, and insult masculinity and masculine behaviors? After 50 to 70 years of this, what are the results?

Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20-plus years learning what women really want from their men, why they want it, and how men can deliver those qualities.

Are you ready to unlock your true potential as a man and develop a dominant masculine presence that commands respect and confidence? The Essential Skills of a Masculine Presence: Psychology - Paradigm is your guide to transforming the way you see the world and yourself by mastering the invisible frameworks that shape your life. In this powerful audiobook, Paul Bauer dives deep into the concept of paradigms—those unseen mental filters that control your thoughts, actions, and results

Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover.

Men who want to live with more power, groundedness, and clarity. Men who want to inspire more trust, lust, and devotion from their partner. But this is confusing territory. The modern world tells you that Masculine energy is toxic. And that we’re all the same. That you need to be a Nice Guy that plays it safe. For most men, it is not at all clear HOW to live more from their Masculine core.

What began as a groundbreaking men’s development podcast has become a powerful 14-volume book series. In Volume 1, Joseph W. South dives deep into the foundations of dating, relationships, and female psychology—with unfiltered honesty.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

The best seller that helps you say, "I just said 'no', and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in When I Say No, I Feel Guilty, the best seller with revolutionary new techniques for getting your own way.

For all of human history, men and women came together to form families. It may have been common, it may have been routine, but that is what they did. Generation after generation, for all of human history, men and women formed families. That is until now. Though humanity has never been to the point where women and men abandoned one another before, that doesn't mean there is not a limitless number of things life offers that gives it value. Whether it's hobbies, vice, philosophy, religion, your career, or your friends, the world offers a limitless menu for you to choose from.

Do beautiful women pass you by? Do you become nervous, anxious, or frustrated at the thought of approaching a woman? Do you wonder why great guys like you end up alone when grade A jerks score all the hotties? Maybe you are one of thousands of men rejected for absolutely no reason, or find yourself on the receiving end of lame excuses (especially when women never call you back)? Unlock the secrets women will never tell men!

Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.

Discover how to attract beautiful women with ease, have an amazing group of friends, and achieve financial freedom. What if you could approach beautiful women in bars, clubs, or walking down the street...and actually spark a conversation that attracts them? What if you could build a great group of friends who help you level up in life...in any and every place you go? What if you could build profitable skills, live anywhere, and have a life of complete freedom?

Men who want to live with more power, groundedness, and clarity. Men who want to inspire more trust, lust, and devotion from their partner. But this is confusing territory. The modern world tells you that Masculine energy is toxic. And that we’re all the same. That you need to be a Nice Guy that plays it safe. For most men, it is not at all clear HOW to live more from their Masculine core.

Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover.

If you are stuck in someone's control or don't want to be, you must know this favorite mind game of great manipulators. It is so powerful that most people won't be able to detect it even for many years of being enslaved. Why? Gaslighting is a very common method of manipulation that when intentionally or even unintentionally used, you'll be so influenced emotionally that you cannot think for yourself or for your own good. Sound nasty? It is. But you'll never know when you're participating as the inflictor or the prey until you explore this book.