Product Mastery
From Good to Great Product Ownership
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Narrated by:
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Geoff Watts
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By:
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Geoff Watts
About this listen
Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful.
In a follow-up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be:
Decisive with incomplete information.
Ruthless about maximizing value and minimizing risk.
Informed about your product’s domain.
Versatile in your leadership style.
Empowering of project stakeholders.
Negotiable while you pursue your vision.
This is essential for anyone involved in an agile product development effort.
Geoff Watts has been a thought leader in the agile development space for many years, and his books, training, and coaching have helped thousands of teams across the world deliver better products more effectively.
Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach’s Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards.
"Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide." - Jeff Sutherland, co-creator of Scrum and author of Scrum: The Art of Doing Twice the Work in Half the Time
"Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner." - Roman Pichler, author of Strategize and Agile Product Management with Scrum
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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Sales Leadership
- The Essential Leadership Framework to Coach Sales Champions, Inspire Excellence, and Exceed Your Business Goals
- By: Keith Rosen MCC
- Narrated by: Keith Rosen MCC
- Length: 11 hrs and 12 mins
- Unabridged
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What if you can successfully coach anyone in 15, five, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do other's work, create dependency, and nourish the seed of mediocrity.
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Link to collateral mentioned in the book was dead
- By Gina Godsey on 01-22-19
By: Keith Rosen MCC
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The Stay Interview
- A Manager's Guide to Keeping the Best and Brightest
- By: Richard P. Finnegan
- Narrated by: Tim Andres Pabon
- Length: 3 hrs and 3 mins
- Unabridged
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This practical guide introduces managers to a powerful new engagement and retention tool: the stay interview. Smart companies have begun conducting these periodic reviews in order to discover why their important talent might leave and to solve any problems before they actually quit.
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Great advice.
- By Kevin L. Jeter on 11-02-18
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 6 hrs and 5 mins
- Unabridged
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- By aochoa19 on 02-09-21
By: Karen Martin
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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gems buried in fluff
- By Andrey Norin on 04-13-18
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The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
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Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
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Journey to the Emerald City
- By: Roger Connors, Tom Smith, Craig Hickman
- Narrated by: Wayne Shepherd
- Length: 2 hrs and 51 mins
- Abridged
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Building on the success of their previous title, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a culture of accountability in which people focus on achieving the results critical to a company's future.
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Every creative leaders go to book
- By June on 01-08-18
By: Roger Connors, and others
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
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Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- By: Scott Belsky
- Narrated by: Don Hagen
- Length: 7 hrs and 3 mins
- Unabridged
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
By: Scott Belsky
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The Accidental Creative
- How to Be Brilliant at a Moment's Notice
- By: Todd Henry
- Narrated by: Todd Henry
- Length: 5 hrs and 28 mins
- Unabridged
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It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.
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If you aren't busy, this book will make ya!
- By Oliver Nielsen on 10-05-13
By: Todd Henry
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The Only Sales Guide You'll Ever Need
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 54 mins
- Unabridged
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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Great read
- By Helpful Review on 10-12-17
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- By: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrated by: Brian Holsopple
- Length: 5 hrs and 17 mins
- Unabridged
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In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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Sales leadership 101
- By Sole Trades on 08-29-20
By: James M. Kouzes, and others
What listeners say about Product Mastery
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jon Pederson
- 01-30-20
A good walk in the PO's shoes
I wish there was a little more interaction with the scrum master described. Maybe great Product Owners never spend time with them, I hope not.
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- Kevin V.
- 05-23-18
One of the best books on agile product management.
This book has so many ideas and techniques to add to a product manager's or product owner's toolbelt. There are a lot of stories to illustrate problems and solutions.
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1 person found this helpful
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- Yolanda
- 02-08-22
Great content and insight.
I enjoyed this book very much. Confirmed a lot of what I understood of the role but also helped me see the role from a different lens.
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- Sheri France
- 07-08-23
Nuggets for the novice and guru
Book was very easy to follow and provided step-by-step explanation of the product owners responsibilities
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- Jan Lubieniecki
- 03-08-21
Insightfull
I enjoy books written by people who have a lot of experience in the field rather than people who just read books about it. Geoff seems to be a solid practioner who knows what he’s talking about.
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- BFam
- 10-03-23
A nice introduction to the field and what is required to be successful in this role.
A nice introduction to the field and what is required to be successful in this role. I appreciated the stories that came with it to help me to connect to the material.
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- Marty McDonough
- 05-18-24
Important Read. Lazy Voice over
This is important stuff. The author took the time to research and craft the book.
BUT the author didn't take the time / make the effort to use the tools to actually deliver the voice over.
You can hear that he is not a professional. he relied on this English accent to carry him through.
He didn't use a pop screen. So you can hear his lips smack. He didn't edit out any mouth noises or paper noises or room tone.
He did an amateur / lazy job. Over all what he said was fine. His voice over is passable. But that isn't the point. The point is he is sharing what professionals should do and how they can be better for their teams.
But he didn't put in the money to hire a professional voice over artist or a professional editor.
So this puts into question what he teaches in the book. I need to listen to the book several times go get all his valuable information in. But I dread listening to it the second time to hear that he made the effort NOT to be professional.
Again it's hypocritical and lazy. I would rather listen to and AI voice. Also he knows what type of English accent he as. He knows when he over pronounces the "k" at the end of a line and other words. This is revealing of a specific type of UK English pronouncement. And it erodes the quality of what he is reading. To the author. Hero up and hire a professional and take your ego out of it and upload their voice.
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- Ferdi Brannekamper
- 04-15-24
Real life references with sound teachings
I enjoyed the clarity with which the topics were covered especially as they referenced real life case studies. The language used was easy to understand and process with a steady pace. Based on my 20 years plus of experience I caught myself agreeing & then having flashbacks of similar experiences which meant the book resonated with me. I really appreciate the time, effort and passion that was injected into this book.
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- Demian
- 10-29-19
Simply not as good as Scrum mastery
I doubted myself, I wondered wether it was because I'm not a product owner, but I really think this is simply not as good as Scrum Mastery.
Way too much general good manager/employee skills as opposed to specific prosuct owner skills. Also the exemplary stories are way less good than Scrum mastery.
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2 people found this helpful
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- Anonymous User
- 01-03-19
Good overview of management styles.
the performance was great and the content was very good as well. I wish it got a little more granular, but I read this while reading a textbook on scrum at the same time and the overview in here was very valuable
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