
Hooked: How to Build Habit-Forming Products
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Nir Eyal
-
By:
-
Nir Eyal
-
Ryan Hoover
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
©2014 Nir Eyal (P)2014 Nir EyalListeners also enjoyed...




















People who viewed this also viewed...


















Will Be Putting Hooked into Action
Something went wrong. Please try again in a few minutes.
What did you love best about Hooked?
The hook model makes so much sense and has me thinking how I'm going to apply the variable reward to my next venture!What does Nir Eyal bring to the story that you wouldn’t experience if you just read the book?
His real and honest expression of the truths in the book that he has had personal revelation on.Great !
Something went wrong. Please try again in a few minutes.
AI narrator?
Something went wrong. Please try again in a few minutes.
eye opener to what's behind what works
Something went wrong. Please try again in a few minutes.
Great for startup founders
Something went wrong. Please try again in a few minutes.
ok. bit repetitive
Something went wrong. Please try again in a few minutes.
One of the best books I've read in a while
Something went wrong. Please try again in a few minutes.
Easy read and immensely useful.
Something went wrong. Please try again in a few minutes.
good book bad production
Something went wrong. Please try again in a few minutes.
there is a lot of potential power within this book
Something went wrong. Please try again in a few minutes.