
Propaganda (Deluxe Edition)
Includes Bonus Book: Crystallizing Public Opinion
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
3 months free
Buy for $23.39
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Sean Pratt
-
Mitch Horowitz
About this listen
“Modern propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.”—Edward Bernays
First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear.
Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.
Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.
Some of the details of Bernays’ work may seem to have a quaint charm, like his discussions of women’s hats and the length of skirts. Yet even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI.
Bernays is not a cynic or manipulator. He insists that public relations must make its case not in an exaggerated or dishonest way, but accurately and fairly. He stresses that public relations at its best influences mass opinion toward positive and uplifting ends. “We are proud of our diminishing infant death rate—and that too is the work of propaganda,” he writes.
Indeed for Bernays, propaganda, or public relations, is intimately linked to a well-functioning democracy. “Today the privilege of attempting to sway public opinion is everyone’s. It is one of the manifestations of democracy that any one may try to convince others and to assume leadership on behalf of his own thesis.”
Democratic government is shaped and directed by public opinion. Bernays tells us that public opinion can be shaped in turn. Public relations is an overwhelmingly powerful tool, but one that should always be focused on the long-term advancement of society.
Today, when information and disinformation are so widely disseminated—and to such confusing ends—Bernays’ shrewd, skillful, but ethical approach to managing mass opinion contains many lessons that need to be revisited and put to wider use.
This deluxe edition also includes Bernays’ 1923 classic Crystallizing Public Opinion.
Public Domain (P)2025 Maple Spring PublishingPeople who viewed this also viewed...
-
Meaning and Magic
- How to Live with Power, Purpose and Success
- By: Mitch Horowitz - editor, Sun Tzu, Henry David Thoreau, and others
- Narrated by: Mitch Horowitz
- Length: 29 hrs and 35 mins
- Abridged
-
Overall
-
Performance
-
Story
In this vivifying omnibus, historian and popular voice of esoteric spirituality Mitch Horowitz abridges and introduces more than twenty world classics of inspiration, motivation, and successful living.
By: Mitch Horowitz - editor, and others
-
Propaganda
- By: Edward Bernays
- Narrated by: Jonathan Queen
- Length: 3 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
By: Edward Bernays
-
Propaganda
- By: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
-
-
SKIP THE INTRODUCTION
- By Scott A Kessler on 04-28-20
By: Edward Bernays, and others
-
Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
-
How Opinions are Shaped
- By Eric on 01-09-24
By: Edward Bernays, and others
-
The Seeker's Guide to The Secret Teachings of All Ages
- The Authorized Companion to Manly P. Hall's Esoteric Landmark
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 8 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
No other book in history has done more to clarify the esoteric, mystical, and occult traditions of the world than Manly P. Hall's The Secret Teachings of All Ages. Now, historian Mitch Horowitz provides the first companion work to Hall's opus. The Seeker's Guide to The Secret Teachings of All Ages helps 21st-century audiences enter and experience (or reexperience) Hall's hallowed pages and also clarifies and expands on some of the book's key themes and topics.
-
-
Too many personal anecdotes makes it too much about the author
- By Juan Fonseca on 05-24-21
By: Mitch Horowitz
-
Propaganda by Edward Bernays
- Annotated
- By: Edward Bernays
- Narrated by: Dalan Decker
- Length: 3 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
-
-
The information in the past and apply today
- By Amazon Customer on 02-11-25
By: Edward Bernays
-
Meaning and Magic
- How to Live with Power, Purpose and Success
- By: Mitch Horowitz - editor, Sun Tzu, Henry David Thoreau, and others
- Narrated by: Mitch Horowitz
- Length: 29 hrs and 35 mins
- Abridged
-
Overall
-
Performance
-
Story
In this vivifying omnibus, historian and popular voice of esoteric spirituality Mitch Horowitz abridges and introduces more than twenty world classics of inspiration, motivation, and successful living.
By: Mitch Horowitz - editor, and others
-
Propaganda
- By: Edward Bernays
- Narrated by: Jonathan Queen
- Length: 3 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.
By: Edward Bernays
-
Propaganda
- By: Edward Bernays, Mark Crispin Miller - introduction
- Narrated by: Grover Gardner
- Length: 4 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
-
-
SKIP THE INTRODUCTION
- By Scott A Kessler on 04-28-20
By: Edward Bernays, and others
-
Crystallizing Public Opinion
- Complete and Original Edition
- By: Edward Bernays, Mitch Horowitz - introduction
- Narrated by: Mitch Horowitz
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.
-
-
How Opinions are Shaped
- By Eric on 01-09-24
By: Edward Bernays, and others
-
The Seeker's Guide to The Secret Teachings of All Ages
- The Authorized Companion to Manly P. Hall's Esoteric Landmark
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 8 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
No other book in history has done more to clarify the esoteric, mystical, and occult traditions of the world than Manly P. Hall's The Secret Teachings of All Ages. Now, historian Mitch Horowitz provides the first companion work to Hall's opus. The Seeker's Guide to The Secret Teachings of All Ages helps 21st-century audiences enter and experience (or reexperience) Hall's hallowed pages and also clarifies and expands on some of the book's key themes and topics.
-
-
Too many personal anecdotes makes it too much about the author
- By Juan Fonseca on 05-24-21
By: Mitch Horowitz
-
Propaganda by Edward Bernays
- Annotated
- By: Edward Bernays
- Narrated by: Dalan Decker
- Length: 3 hrs and 36 mins
- Unabridged
-
Overall
-
Performance
-
Story
The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
-
-
The information in the past and apply today
- By Amazon Customer on 02-11-25
By: Edward Bernays
-
Forbidden Faith
- The Secret History of Gnosticism
- By: Richard Smoley
- Narrated by: Bob Souer
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
The success of books such as Elaine Pagels's Gnostic Gospels and Dan Brown's Da Vinci Code proves beyond a doubt that there is a tremendous thirst today for finding the hidden truths of Christianity - truths that may have been lost or buried by institutional religion over the last two millennia. In Forbidden Faith, Richard Smoley narrates a popular history of one such truth, the ancient esoteric religion of gnosticism, which flourished between the first and fourth centuries AD, but whose legacy remains even today, having survived secretly throughout the ages.
-
-
Excellent start to finish
- By Stefan Switzer on 06-07-21
By: Richard Smoley
-
Daydream Believer
- Unlocking the Ultimate Power of Your Mind
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Daydream Believer is Mitch’s ultra-statement: this landmark of practical spirituality repairs the gaps in mind-power philosophy and provides a usable, persuasive, and intellectually rigorous vision of why thoughts are causative. In Daydream Believer, Mitch upends outmoded spiritual concepts and tells the hard-won truth: you experience psychical lives among infinite realms; your mind is an extraphysical and reality-selecting force; and your metaphysical powers are more freely available than you may realize.
-
-
The finest work of modern New Thought written to date
- By Dan Levinsky on 09-13-22
By: Mitch Horowitz
-
Happy Warriors
- The Lives and Ideas of the Positive-Mind Mystics
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Happy Warriors, iconic voice of esoteric spirituality Mitch Horowitz provides an enthralling literary survey of the lives and ideas of the most remarkable figures in positive-mind spirituality, opening a fresh window on the history and practice of New Thought.
-
-
Informed Inspiration
- By Noel on 03-14-24
By: Mitch Horowitz
-
Uncertain Places
- Essays on Occult and Outsider Experiences
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 10 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Today’s leading voice of esotericism and the occult, Mitch Horowitz explores topics that evoke widespread misunderstanding, including the real history of secret societies, the wisdom of the Satanic, the relevance of Gnosticism, and connection between today’s spiritual culture and antiquity, including in areas of Hermeticism, deity worship, out-of-body experience, and magick. He demonstrates the occult roots of wide-ranging facets of modern culture, including politics, abstract art, mind-body healing, self-help, and scientific fields such as quantum physics and neuroplasticity.
-
-
Uncertain Places
- By Margaret on 12-13-22
By: Mitch Horowitz
-
The Miracle Habits
- The Secret of Turning Your Moments into Miracles
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mitch Horowitz, "a cross between Aleister Crowley and Alan Watts" (Duncan Trussell), delivers this generation's most literate and liberating self-help book in The Miracle Habits. Mitch shows how to foster a life of revolutionary self-direction through 13 "Miracle Habits" - radical but workable commitments that allow you to "Spend for Power" (Habit 8), "Get Away from Cruel People" (Habit 6), "Rule in Hell" (Habit 13), and produce fortuitous events surpassing all expectation in career, creativity, relationships, charisma, and self-respect.
-
-
The Miracle Club 2.0
- By Amber on 12-05-20
By: Mitch Horowitz
-
Practical Magick
- Ancient Tradition and Modern Practice
- By: Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 10 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
"Simplicity,” wrote legendary occultist Jack Parsons, “has been the key to victory in all the idea wars and, at present, Magick does not have it.” In Practical Magick, acclaimed historian and esotericist Mitch Horowitz responds to this call, distilling magick to its core essentials. Drawing upon ancient, Hermetic, Renaissance-era, and modern sources, Mitch dissects the building blocks of magick and provides formulas of immediacy, simplicity, and potency.
-
-
A call to Adventure
- By Mp on 03-31-25
By: Mitch Horowitz