Napoleon Hill promises that there is a secret encoded in Think and Grow Rich. Hill writes that the secret appears hundreds of times in his book—but is never directly stated. Now, New Thought scholar and historian Mitch Horowitz reveals to you the master's secret, and explores exactly how to apply it in your life.

The most intriguing, powerful, and misunderstood idea in Think and Grow Rich is the taboo-topic of sex transmutation. What is it exactly—and how is it used? In this breakthrough work, historian and New Thought scholar Mitch Horowitz provides the clearest, simplest, and most practical exploration of sex transmutation since Napoleon Hill himself.

Elvis Presley, the most successful solo artist in history and an emblematic cultural figure of the Western world, has been widely perceived as a conservative Southern Christian. However, the truth about the man has been missed. Writer and researcher Miguel Conner reveals how Elvis was a profound mystic, occultist, and shaman. Beginning with the unusual circumstances of his birth—and his stillborn twin brother—Conner traces the diverse thread of mysticism that runs through Elvis Presley’s life, drawing on firsthand accounts from the people closest to him.

A guide to creating miracles in your own life through the power of thought.

This 10-part lesson plan unlocks the most actionable and powerful steps of Napoleon Hill's Think Your Way to Wealth dialogue in a way that you can begin applying right now. Based on the legendary meeting between Hill and industrialist Andrew Carnegie, Mitch Horowitz's Think Your Way to Wealth Action Plan provides clear instructions on how to maximize the giants' insights to build the life you want.

The Book of the Law by Aleister Crowley is the foundational text of Thelema, a religious philosophy focused on the discovery and pursuit of one's "True Will." Written in 1904, the book was dictated to Crowley by an entity named Aiwass and is divided into three chapters, each narrated by different deities.

Transcendental Magic: Its Doctrine and Ritual by Éliphas Lévi explores magic, the "esoteric science," and its place between science and religion.

The Fourth Mind is the first book ever to explore the anatomy, brains, genetics, beliefs and capabilities of the unknown entities the author refers to as "the visitors." He maintains that they have a set of abilities he describes as a "fourth mind" that include such powers as telepathy, levitation, the ability to move heavy objects without machinery, and many others. He then shows that there is a rich store of evidence that mankind once possessed these same powers, and that hidden knowledge of them has persisted into the 20th century.

In this detailed study, P. D. Newman pushes the roots of theurgy all the way back before the time of Homer. He shows how the Chaldean Oracles were not only written in Homeric Greek but also in dactylic hexameter, the same meter as the epics of Homer. Linking the Greek shamanic practices of the late Archaic period with the theurgic rites of late antiquity, the author explains how both anabasis, soul ascent, and katabasis, soul descent, can be considered varieties of shamanic soul flight and how these practices existed in ancient Greek culture prior to the influx of shamanic influence.

In his most sweeping historical work, occult scholar and widely known voice of esoteric ideas Mitch Horowitz presents a lively, intellectually serious historical exploration of modern occultism, from astrology and alchemy to the dawn of Theosophy and modern witchcraft—and the spiritual revolutions that followed.

The Russell Cosmogony: A New Concept of Light, Matter, and Energy by Walter Russell offers a revolutionary perspective on the workings of the universe, challenging conventional scientific paradigms. This groundbreaking work explores the principles of light, matter, energy, electricity, and magnetism through a unique lens, emphasizing the unity and rhythmic balance of all creation.

Daydream Believer is Mitch’s ultra-statement: this landmark of practical spirituality repairs the gaps in mind-power philosophy and provides a usable, persuasive, and intellectually rigorous vision of why thoughts are causative. In Daydream Believer, Mitch upends outmoded spiritual concepts and tells the hard-won truth: you experience psychical lives among infinite realms; your mind is an extraphysical and reality-selecting force; and your metaphysical powers are more freely available than you may realize.

Walter Russell's A New Concept of the Universe offers a revolutionary perspective on the nature of reality, blending science, philosophy, and metaphysics to present a unified model of the cosmos. In this groundbreaking work, Russell challenges conventional scientific theories about atomic structure, energy, and matter, proposing instead a dynamic, rhythmic universe governed by principles of balance and unity. He emphasizes the interconnectedness of all things, where opposites such as light and darkness, motion and stillness, continually interplay to sustain the cosmic order.

Liber Kaos offers a clear understanding of the practice of chaos magick. Peter Carroll’s approach combines methods from shamanism, paganism, and chaos science. This book includes a selection of extremely powerful rituals and exercises for committed occultists and has instructions that lead listeners through new concepts and practices. A complete, advanced magical training course for the individual or for groups is explained, with details of the author’s magical order, an outline for setting up a temple, and instructions for carrying out the essential rituals of chaos magick.

"The Universal One" by Walter Russell is an ambitious and comprehensive work that endeavors to blend the realms of science, philosophy, and spirituality into a singular, cohesive theory of the universe.

In his most sweeping historical work, occult scholar and widely known voice of esoteric ideas Mitch Horowitz presents a lively, intellectually serious historical exploration of modern occultism, from astrology and alchemy to the dawn of Theosophy and modern witchcraft—and the spiritual revolutions that followed.

No other book in history has done more to clarify the esoteric, mystical, and occult traditions of the world than Manly P. Hall's The Secret Teachings of All Ages. Now, historian Mitch Horowitz provides the first companion work to Hall's opus. The Seeker's Guide to The Secret Teachings of All Ages helps 21st-century audiences enter and experience (or reexperience) Hall's hallowed pages and also clarifies and expands on some of the book's key themes and topics.

Daydream Believer is Mitch’s ultra-statement: this landmark of practical spirituality repairs the gaps in mind-power philosophy and provides a usable, persuasive, and intellectually rigorous vision of why thoughts are causative. In Daydream Believer, Mitch upends outmoded spiritual concepts and tells the hard-won truth: you experience psychical lives among infinite realms; your mind is an extraphysical and reality-selecting force; and your metaphysical powers are more freely available than you may realize.

A guide to creating miracles in your own life through the power of thought.

The story of the American occult has remained largely untold. Now a leading writer on the subject of alternative spirituality brings it out of the shadows. Here is a rich, fascinating, and colorful history of a religious revolution and an epic of offbeat history.

In Happy Warriors, iconic voice of esoteric spirituality Mitch Horowitz provides an enthralling literary survey of the lives and ideas of the most remarkable figures in positive-mind spirituality, opening a fresh window on the history and practice of New Thought.

Chaos magic emerged only a few decades back, but it has already grown into a magical tradition embraced by many. Chaos magic started under the influence of renowned artist and occultist Austin Osman Spare; it was then codified by Peter J. Carroll and a few others. This Is Chaos delves into the history the magical system has come from, but more importantly looks at its use and what the future holds. Chaos magic has always been about pushing boundaries with a focus on belief utilizing aspects of magic.

Today’s leading voice of esotericism and the occult, Mitch Horowitz explores topics that evoke widespread misunderstanding, including the real history of secret societies, the wisdom of the Satanic, the relevance of Gnosticism, and connection between today’s spiritual culture and antiquity, including in areas of Hermeticism, deity worship, out-of-body experience, and magick. He demonstrates the occult roots of wide-ranging facets of modern culture, including politics, abstract art, mind-body healing, self-help, and scientific fields such as quantum physics and neuroplasticity.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Unlock the powers of your mind in this concise, enjoyable course. In 10 simple and straightforward lessons, PEN Award-winning historian and explorer of alternate realms Mitch Horowitz surveys the most persuasive ideas and techniques from within the positive-mind tradition, and shows how to use them in your life.

The Magus: Kundalini and the Golden Dawn is the culmination of my spiritual journey through the Western Mystery Tradition after experiencing a full and sustained Kundalini awakening. Once I joined a secret and esoteric school called the Golden Dawn, I was introduced to Ceremonial Magick—a Spiritual Alchemy practice geared towards Chakra tuning and cleansing—whose ultimate purpose is personal transformation and Enlightenment.

PEN Award-winning historian and popular New Thought voice Mitch Horowitz teaches how to harness and maximize the tools of The Magic of Believing, one of the most effective works of mind-power ever written. In Mitch's five lessons you will experience Claude M. Bristol's The Magic of Believing in a whole new way - and you will also experience, as though for the first time and for all time, the extraordinary powers within you.

Elvis Presley, the most successful solo artist in history and an emblematic cultural figure of the Western world, has been widely perceived as a conservative Southern Christian. However, the truth about the man has been missed. Writer and researcher Miguel Conner reveals how Elvis was a profound mystic, occultist, and shaman. Beginning with the unusual circumstances of his birth—and his stillborn twin brother—Conner traces the diverse thread of mysticism that runs through Elvis Presley’s life, drawing on firsthand accounts from the people closest to him.

From the millions-strong audiences of Oprah and The Secret to the mass-media ministries of evangelical figures like Joel Osteen and T. D. Jakes, to the motivational bestsellers and New Age seminars to the twelve-step programs and support groups of the recovery movement and to the rise of positive psychology and stress-reduction therapies, this idea - to think positively - is metaphysics morphed into mass belief. This is the biography of that belief.

Napoleon Hill promises that there is a secret encoded in Think and Grow Rich. Hill writes that the secret appears hundreds of times in his book—but is never directly stated. Now, New Thought scholar and historian Mitch Horowitz reveals to you the master's secret, and explores exactly how to apply it in your life.