Propaganda and Persuasion
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Narrated by:
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Dannagal G. Young
About this listen
Persuasion is a central element of our daily lives. Whether it is a politician angling for a vote, a business advertising a product, a parent asking a child to get dressed, or a friend suggesting a certain restaurant for dinner, we are constantly trying to persuade others to our point of view, and experiencing others’ attempts to persuade us.
Persuasion—along with its cousins: propaganda, manipulation, and coercion—has been part of the human experience for thousands of years. The 20th and 21st centuries, however, have seen the rise of mass media and an explosion of digital messaging, making it critical for savvy citizens today to understand the tools and science of persuasion.
Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.
As you will discover, the domains of persuasion and propaganda include politics, advertising, relationships, public health, social media, and more. Professor Young walks you through each of these, beginning with a historical account of persuasion. Here you will:
• Go back to the time of Aristotle to learn about two types of persuasion, the rational “logos” (the head) and the emotional “pathos” (the heart), and the overlap between the two.
• Witness the rise of the concept of “the masses” alongside newspaper and radio, as well as the development of the “publicity man” and the field of public relations.
• Explore the dark side of propaganda as it was perfected during the Third Reich.
• See how post-war America opened new opportunities for the advertising “Mad Men” of Madison Avenue.
• Consider new challenges in our era of digital communications and social media.
Successfully navigating our contemporary world means understanding persuasion in speech, media, messaging, imagery, and more. Propaganda and Persuasion is an invaluable resource for your life as a citizen, colleague, consumer, and human being at large.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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great survey of Ancient Creation stories
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A treasure!
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great survey of Ancient Creation stories
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One of the best Great Courses!
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The science fiction genre has become increasingly influential in mainstream popular culture, evolving into one of the most engaging storytelling tools we use to think about technology and consider the shape of the future. Along the way, it has also become one of the major lenses we use to explore important philosophical questions. The origins of science fiction are most often thought to trace to Mary Shelley's novel Frankenstein, a story born from a night of spooky tale-telling by the fireside that explores scientific, moral, and ethical questions that were of great concern in the 19th century - and that continue to resonate today.
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Weak philosophy loaded with misapplied facts and personal bias
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What listeners say about Propaganda and Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jason le Grange
- 11-12-23
Critical learning resource
Critical learning opportunity to reflect on how humans influence and are influenced. Will be listening again in the future.
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- Anonymous User
- 08-21-23
A superb guide that could hardly be more relevant now
Dannagal Young combines deep expertise with excellent teaching ability, presenting substantive, meaningful material clearly and engagingly.
The implications about our current politics are hard to miss, but unavoidable. The people seeking to manipulate us now are not only following the lead of master propagandists of the past, some boast about it.
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- Xan Lawrence
- 12-23-24
Take Most, Leave Some
All of the concepts of propaganda and persuasion are solid with mostly good examples and historical backing, however many of the conclusions aged poorly in the last 2 years. Too much politics is injected into the core lessons. Most of these faults come in the last chapter/lecture.
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- H.B.
- 05-21-23
good course minus the progressive slant
The course is good and well-delivered. The only sore spot is the "progressive" slant surfacing at times. Whether such bias is the author's or merely reflects the sorry state of academia today, I have no idea. I learnt quite a few new, interesting things. There are odd moments, like characterizing Germany *in WWI* as "Axis power" that make you wonder where did she get her facts.
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5 people found this helpful
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- Roady
- 06-20-24
Timely Information
Well organized and concise treatment of a complicated and nuanced subject. A valuable reminder that we all need to question our sources, question our gut reactions to inflammatory information and remain skeptical even of information that reinforces our own prejudices. Importantly, Professor Donnagal applies her insights to contemporary, real world issues that are such a large part of today’s political landscape. This is the essence of education.
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- Tak
- 02-08-24
More DEI (DIE)
Started with equity, power dynamics between people, and class dynamics. Then stated the lectures would move into politics. So not what I was looking for
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- Mark
- 05-31-24
Progressive propaganda masking itself as science
The author uses some research in propaganda and psychology to push her own progressive propaganda. The first couple of chapters are ok since they outline the basics of what constitutes propaganda. However, the author cannot follow her own guidelines when applying these basic definitions to digital social media falsely claiming its monopoly, canalization and supplementation. Overall, it's not worth the money.
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- Kirk D Carter
- 03-12-24
She uses the lecture to propagate her own left-wing propaganda.
I do enjoy a good lecture, but this wasn’t one. I stopped listening the minute she started with her anti—white racist bias and her attack on anyone on the right. She is well aware that it is not only white Republicans who dislike mass illegal immigration, it is also Hispanics, blacks, and Asians. Here we have, yet another liberal elite who knows better than you, when, in fact, she shows herself to be, another propagandist for the left
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- Karajan
- 12-07-24
Light and political content
Very light content and unfortunately too involved with politcally taking sides without being a political book
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