How Colors Affect You: What Science Reveals
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Narrated by:
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William Lidwell
About this listen
There’s more to colors than just aesthetics. There’s an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations about how colors influence the way you think, feel, and behave. And what’s truly surprising: The way our eyes perceive and our brains interpret reds, greens, blues, blacks, and other colors isn’t a subjective experience, but a hard-wired one. It’s a profound concept - one whose ramifications extend to everything from business and advertising to politics and entertainment.
These lectures will open your eyes to why your favorite products practically jump off the shelf; why certain logos are more memorable than others; why particular scenes in nature evoke peace, joy, or fear; and so much more. Now you can learn how to tap into the power of color to create environments and achieve a range of visual goals in the six lectures of How Colors Affect You: What Science Reveals, taught by design expert and professor William Lidwell of the University of Houston.
Central to this course is the expanse of information about how colors work on our brains to steer our thoughts and actions. You’ll go behind the scenes and examine the fascinating experiments and case studies that scientists have used to uncover what they know about color. And you’ll finally understand the (often hidden) significance behind the colors of your everyday life.
A must-have course for corporate leaders, design professionals, marketers, and anyone else who communicates visually, How Colors Affect You tells you everything you need to know about the science of color and its impact on all aspects of human experience. These lectures will give you a beautiful new perspective on color - one rooted in credible scientific knowledge and not popular myth.
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- By: Mark Leary, The Great Courses
- Narrated by: Mark Leary
- Length: 12 hrs and 11 mins
- Original Recording
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Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.
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I wanted to like this course
- By Diane Tincher on 08-06-18
By: Mark Leary, and others
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Language and the Mind
- By: Spencer D. Kelly, The Great Courses
- Narrated by: Spencer D. Kelly
- Length: 11 hrs and 50 mins
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What is our species' greatest invention? Medicine, computers, space travel? Not even close. The innovation that underlies each of our past achievements and those we still aspire to is language. Language is the ultimate invention of Homo sapiens - one that has allowed us to change the physical and social world around us in every conceivable way, and an invention that has fundamentally changed us, as well.
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Well Thought, Well Spoken
- By Mike on 04-17-20
By: Spencer D. Kelly, and others
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Overcome Your Overthinking
- By: Heidi Sormaz, The Great Courses
- Narrated by: Heidi Sormaz
- Length: 5 hrs and 47 mins
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Heidi Sormaz has a PhD in psychology from Yale University with an emphasis on cognitive psychology, and she’s been a meditation and yoga practitioner and teacher for two decades. She is also a reformed over-thinker, so, she knows exactly what you’re going through—or what you’re (over)thinking, so to speak. Over the 12 engaging lessons of Overcome Your Overthinking, Heidi not only provides the science behind cognitive behavioral therapy but she’ll also arm you with a toolbox of exercises and techniques that are most effective at breaking the spell of overthinking.
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When the Hell of Thinking is online
- By luciangaspar on 05-30-22
By: Heidi Sormaz, and others
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Scientific Secrets for a Powerful Memory
- By: Peter M. Vishton, The Great Courses
- Narrated by: Peter M. Vishton
- Length: 2 hrs and 55 mins
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Memory is, without a doubt, the most powerful (and practical) tool of everyday life. By linking both your past and your future, memory gives you the power to plan, to reason, to perceive, and to understand. Yet while all of us have an amazing capacity for memory, there are plenty of times when it seems to fail us. Why does this happen? And how can you fix it? In Scientific Secrets for a Powerful Memory, you’ll explore the real research on how memory functions - and then apply these findings to help you make better use of the memory abilities you have.
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good, but there are better books on these topics
- By Scott H on 06-03-19
By: Peter M. Vishton, and others
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Food: A Cultural Culinary History
- By: Ken Albala, The Great Courses
- Narrated by: Ken Albala
- Length: 18 hrs and 22 mins
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Eating is an indispensable human activity. As a result, whether we realize it or not, the drive to obtain food has been a major catalyst across all of history, from prehistoric times to the present. Epicure Jean-Anthelme Brillat-Savarin said it best: "Gastronomy governs the whole life of man."
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One of my top 3 favorite courses!
- By Jessica on 12-28-13
By: Ken Albala, and others
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Understanding Human Emotions
- By: Lawrence Ian Reed, The Great Courses
- Narrated by: Lawrence Ian Reed
- Length: 5 hrs and 16 mins
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In the 12 fascinating lectures of Understanding Human Emotions, Professor Lawrence Ian Reed helps us consider our emotions from an evolutionary point of view, exploring why we have these consistent feelings and physical responses to specific stimuli in our lives, and how they benefit us. Averaged over the course of evolutionary history, our emotions motivate us to act in ways that best promote our survival and reproduction. Without the full range of our emotions, we simply would not be here.
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Among My Top Favorites
- By M.Biblioswine on 12-20-21
By: Lawrence Ian Reed, and others
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The Power of Mind over Body
- By: Jo Marchant, The Great Courses
- Narrated by: Jo Marchant
- Length: 5 hrs and 44 mins
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What explains the brain-body connection? How is it that something intangible like stress can really kill? How about the fact that we can and often do worry ourselves sick? And how can we take advantage of the mind’s connection to the body to reduce pain, boost physical performance, and even treat disease? Answer these questions and more in The Power of Mind over Body, a 12-lecture course that will change the way you think about physical health and the brain.
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A treasure!
- By Deivid Gomes on 10-05-24
By: Jo Marchant, and others
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Understanding Cognitive Biases
- By: Alexander B. Swan, The Great Courses
- Narrated by: Alexander B. Swan
- Length: 10 hrs and 48 mins
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In Understanding Cognitive Biases, you will learn how to recognize biases for what they are, counteract them when necessary, and even use them to your advantage in some instances. In 24 fascinating lectures, Dr. Alexander B. Swan uses examples from psychology experiments, history, politics, movies, TV, comics, social media, and more to illustrate dozens of cognitive biases that affect us all.
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Interesting, informative and well organized
- By William on 07-11-23
By: Alexander B. Swan, and others
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Zoology: Understanding the Animal World
- By: Donald E. Moore, The Great Courses
- Narrated by: Donald E. Moore III
- Length: 12 hrs and 6 mins
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In these 24 lectures, The Great Courses teams up with the Smithsonian’s National Zoo and Conservation Biology Institute, to take you behind the scenes of the animal world. Dr. Moore has crafted a wonderful introduction to zoology that brings you up close and personal with a breathtaking variety of animal species through the eyes of a trained zoologist.
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America Centric
- By Joe van Rensburg on 04-28-20
By: Donald E. Moore, and others
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The Other Side of History: Daily Life in the Ancient World
- By: Robert Garland, The Great Courses
- Narrated by: Robert Garland
- Length: 24 hrs and 28 mins
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Look beyond the abstract dates and figures, kings and queens, and battles and wars that make up so many historical accounts. Over the course of 48 richly detailed lectures, Professor Garland covers the breadth and depth of human history from the perspective of the so-called ordinary people, from its earliest beginnings through the Middle Ages.
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Tantalizing time trip
- By Mark on 08-21-13
By: Robert Garland, and others
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Why You Are Who You Are
- Investigations into Human Personality
- By: Mark Leary, The Great Courses
- Narrated by: Mark Leary
- Length: 12 hrs and 52 mins
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To understand the roots of personality is to understand motivations and influences that shape behavior, which in turn reflect how you deal with the opportunities and challenges of everyday life. That's the focus of these exciting 24 lectures, in which you examine the differences in people's personalities, where these differences come from, and how they shape our lives. Drawing on information gleaned from psychology, neuroscience, and genetics, Professor Leary opens the door to understanding how personality works and why.
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As an addict, I listened to this book. Very Helpfu
- By Life Lover on 05-15-18
By: Mark Leary, and others
What listeners say about How Colors Affect You: What Science Reveals
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ehud Shavit
- 06-25-22
Concise course which should be great for designers
I am working a lot with colors from their physical aspects (spectrum, wavelengths, etc...). In this sense this course said nothing. It did not even deeply explain what colors are. I am fine with that - just wanted this to be clear.
However, its explanations about the semantic interpretation of colors in our brain in different settings were all new to me and I believe they are indispensable for any designer who needs to work with colors.
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- AR
- 02-24-23
Well done breaking color down
learned a lot and there were great examples used. However, i feel people need to surround themselves with all the colors all the time.
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- Amazon Customer
- 02-28-23
Very worthwhile
Great presentation on the research of colors and as a small business owner it has helped me view color choices differently.
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- 77Tango
- 01-01-19
Conspicuously Missing:
Neuroscience. Is fMRI data for color studies unavailable? Theories are all over other the place on the "evolution" of blue perception, with experiments pointing to cultural perception, and evolutionary theories to fish ancestry. It would be nice to see brains reacting to colors and would probably provide much more biological insight into why we make value judgments based on colors.
With all the theoretical complexity discussed, I find they miss out on a few very basic explanations for our psychological responses to color, especially black vs. white. The ability to see has profound evolutionary consequences for humans. Not only is it harder or impossible to see thinks like food, water, game, predators, or precipices, in the dark, its even hard to distinguish or identify darkly colored objects in the light. Not to mention that the absence of light altogether would spell the end of life as we know it: no light = no plants = the death of our entire food chain.
Visibility would also factor into the Savannah Theory in our need for visibility to see game, predators, etc. It would naturally trump desert pics (also with high visibility) because of its presence of green plant life, indicating the presence of water and food (vegetation, game).
Lastly, visibility is again determinant with black and white design - black and white, used together, providing the most clear rendering of any design - with clarity at its best on a white back drop.
P.S. dumb question, but why does red, placed NEXT to greenish-blue, make it look more green?
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4 people found this helpful
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- J Parker Adair
- 04-05-22
Great; just lacks visuals
Great info and performance, but it’s missing some key visuals the presenter references throughout the presentation. Still, I gained a lot out of it even though I have a fair amount of knowledge on the subject already. Even if I paid full price for this, I wouldn’t be disappointed. I understand the need to focus on just these specific colors, but I wish there was more information on all the colors of the color wheel; there are still a couple colors I don’t feel I have a grasp on or resource for.
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- Logan Howlett
- 06-16-22
Really neat lecture
Very interesting studies that make you think about your surroundings and presentations a little more. Really enjoyed it.
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- Anonymous User
- 07-16-22
i love thes book
this is a short and precise course on the matter of color science , it sharpens the understanding of basic understanding of the influence of color in our every day life , served elegantly and in an easy to understand mannar.
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- Seth Connell
- 01-08-20
Quick. Informative. Interesting.
Definitely going to use this information at work on sales calls.
The course was short, but covered colors in-depth.
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- Jonathan Valdez
- 04-22-22
Mind blowing
Many of us probably don't pay much attention to color but after having listened to this it has completely changed the way I view them.
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- KEW
- 03-22-22
Very interesting
The science behind how we perceive colors is very interesting. The narration is very good and the information in the text is captivating.
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