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Pushing Cool
- Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
- Narrated by: Terrence Kidd
- Length: 12 hrs and 10 mins
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Publisher's summary
Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols". Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of "I can't breathe" that ring out in our era-because of police violence, COVID-19, or menthol smoking-are intimately connected to a post-1960s history of race and exploitation.
In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry's targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren't and how they remain so popular with Black smokers.
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In Dog Whistle Politics, Ian Haney Lopez offers a sweeping account of how politicians and plutocrats deploy veiled racial appeals to persuade white voters to support policies that favor the extremely rich yet threaten their own interests. Dog-whistle appeals generate middle-class enthusiasm for political candidates who promise to crack down on crime, curb undocumented immigration, and protect the heartland against Islamic infiltration, but ultimately vote to slash taxes for the rich.
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Narration like verbal water boarding
- By Mark Andreadis on 08-31-15
By: Ian Haney López
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The Bet
- Paul Ehrlich, Julian Simon, and Our Gamble over Earth's Future
- By: Paul Sabin
- Narrated by: Anthony Haden Salerno
- Length: 7 hrs and 10 mins
- Unabridged
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In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public’s imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption, resource scarcity, and famine—with apocalyptic consequences for humanity.
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Why can't we even discuss Global Overpopulaion???
- By Leslie deGraffenried on 10-19-15
By: Paul Sabin
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Makers and Takers
- By: Peter Schweizer
- Narrated by: Johnny Heller
- Length: 5 hrs and 18 mins
- Unabridged
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In Makers and Takers, Peter Schweizer broadens his scope to examine the damaging effects of liberal philosophy on ordinary Americans. Drawing on national polls and academic studies, as well as the revealing testimony of liberals themselves, Schweizer shows that liberals are, on the whole, less honest, less generous, lazier, and more materialistic than their conservative counterparts.
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Excellent!
- By Eileen J. O'Connor on 03-08-16
By: Peter Schweizer
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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To Save Everything, Click Here
- The Folly of Technological Solutionism
- By: Evgeny Morozov
- Narrated by: Stephen Hoye
- Length: 15 hrs and 59 mins
- Unabridged
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In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?
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The about face shift in view I've been looking for
- By McKane on 03-18-15
By: Evgeny Morozov
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The Big Sort
- Why the Clustering of Like-Minded America Is Tearing Us Apart
- By: Bill Bishop, Robert G. Cushing
- Narrated by: Paul Brion
- Length: 12 hrs and 20 mins
- Unabridged
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In 2004, journalist Bill Bishop coined the term "the big sort". Armed with startling new demographic data, he made national news in a series of articles showing how Americans have been sorting themselves into alarmingly homogeneous communities - not by region or by state but by city and even neighborhood. Over the past three decades, we have been choosing the neighborhoods (and churches and news shows) compatible with our lifestyles and beliefs.
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Build the Wall?
- By Amazon Customer on 01-23-19
By: Bill Bishop, and others
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The Science of Fear
- Why We Fear the Things We Should Not - and Put Ourselves in Great Danger
- By: Daniel Gardner
- Narrated by: Scott Peterson
- Length: 12 hrs and 8 mins
- Unabridged
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From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.
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A rational assessment of the world we live in
- By K Head on 08-29-09
By: Daniel Gardner
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Ghetto
- The Invention of a Place, the History of an Idea
- By: Mitchell Duneier
- Narrated by: Prentice Onayemi
- Length: 10 hrs and 8 mins
- Unabridged
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On March 29, 1516, the city council of Venice issued a decree forcing Jews to live in il geto - a closed quarter named for the copper foundry that once occupied the area. The term stuck. In this sweeping and original interpretation, Mitchell Duneier traces the idea of the ghetto from its beginnings in the 16th century and its revival by the Nazis to the present. As Duneier shows, we cannot understand the entanglements of race, poverty, and place in America today without recalling the history of the ghetto in Europe, as well as later efforts to understand the problems of the American city.
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Impressive
- By Jean on 12-10-16
By: Mitchell Duneier
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World Without Mind
- The Existential Threat of Big Tech
- By: Franklin Foer
- Narrated by: Marc Cashman
- Length: 8 hrs and 1 min
- Unabridged
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Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- By David Larson on 09-18-17
By: Franklin Foer
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The Age of American Unreason
- By: Susan Jacoby
- Narrated by: Cassandra Campbell
- Length: 14 hrs and 56 mins
- Unabridged
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Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".
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Interesting, but explanation by redescription
- By T. Andrew Poehlman on 07-15-08
By: Susan Jacoby
What listeners say about Pushing Cool
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- A. Hawley
- 06-06-22
An academic history
This is a pretty standard academic history on this topic. The information was very illuminating, but the stilted nature of academic prose made it an OK listen. If you don't have a real interest in this topic, you'll probably find this to be a rough go.
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- Leah Lambart
- 06-13-22
Interesting
Very interesting history of menthol and how it was marketed in the US. Definitely opened my eyes.
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- Just me
- 03-05-22
loved it
The author does an incredible job of researching and exposing the ugly truth behind the tobacco fiasco
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- Rico de Pico
- 10-30-24
Important research
The reader is a bit robotic, but the content is top notch. Very important research.
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