Poetics and Rhetoric are the two major works by Aristotle which, after more than 2,000 years, remain key behavioural handbooks for anyone interested in story, performance, presentation and indeed psychology. The continuing influence of Poetics, for example, is readily discernible even among the scriptwriters of Hollywood!

The Elements of Rhetoric offers a concise, comprehensive course in the rules for making your point stick. With copious examples from such masters of language as Cicero, Augustine, Shakespeare, Erasmus, Lincoln, Dickens, Newman, Chesterton, and Lewis, you will discover the 26 rules of persuasion and learn to apply them.

This audiobook will make you smarter, able to learn faster, and think better. It has the best methods to raise IQ and optimize academic performance. It reveals the methods used to get straight As at Stanford and 99 percent on medical school exams. Learning methods such as SIRS, flashcards, word play, word associations, mnemonics, walk and talk, shadowing, neurogenesis, angiogenesis, mitochondrial biogenesis, brain glycogen, verbal skills, thinking strategies, condensed notes, how to read a book, speed reading, and much more are discussed.

In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

Discover the songwriting technique used in 97% of all hit songs. Music is a tough industry to break into. With production gear being affordable for the first time in history, it seems like everyone is making music these days. Getting noticed in the continuous stream of information that is the Internet seems almost impossible. But: There is a technique designed specifically to captivate and hook an audience and with The Addiction Formula, you can learn it in a couple of hours.

The leviathan is the vast unity of the State. But how are unity, peace, and security to be attained? Hobbes’ answer is sovereignty, but the resurgence of interest today in Leviathan is due less to its answers than its methods: Hobbes sees politics as a science capable of the same axiomatic approach as geometry.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious - even liberating - audiobook, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.