In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

David M. Potter's Pulitzer Prize-winning The Impending Crisis is the definitive history of antebellum America. Potter's sweeping epic masterfully charts the chaotic forces that climaxed with the outbreak of the Civil War: westward expansion, the divisive issue of slavery, the Dred Scott decision, John Brown's uprising, the ascension of Abraham Lincoln, and the drama of Southern secession.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Poetics and Rhetoric are the two major works by Aristotle which, after more than 2,000 years, remain key behavioural handbooks for anyone interested in story, performance, presentation and indeed psychology. The continuing influence of Poetics, for example, is readily discernible even among the scriptwriters of Hollywood!

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.

It was supposed to be a moment of great optimism, a cause for jubilation. The Congo was at last being set free from Belgium—one of seventeen countries to gain independence in 1960 from ruling European powers. At the helm as prime minister was charismatic nationalist Patrice Lumumba. Just days after the handover, however, the Congo’s new army mutinied, Belgian forces intervened, and Lumumba turned to the United Nations for help in saving his newborn nation from what the press was already calling “the Congo crisis.”

In an incisive, thorough analysis of the current international situation, Noam Chomsky argues that the United States, through its military-first policies and its unstinting devotion to maintaining a world-spanning empire, is both risking catastrophe and wrecking the global commons.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.

For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it?

Want to get a taste of the entirety of human history in a single book? With World History for Dummies, you'll get an overview of the history of, well, everything, from the Neanderthal experience to the latest historical developments of the twenty-first century. Re-live history from your armchair as you ride into battle alongside Roman generals, prepare Egyptian pharaohs for the afterlife, and learn from the great Greek poets and philosophers. It's the perfect gift for the lifelong learner who wants to brush up on their world history knowledge.

Written 200 years after Charles Darwin and Abraham Lincoln shared a birthday on February 12, 1809, this insightful account sheds new light on two men who changed the way we think about the meaning of life and death. Award-winning journalist Adam Gopnik's unique perspective, combined with previously unexplored stories and figures, reveals two men planted firmly at the roots of modern views and liberal values.

Ralph Waldo Emerson is one of the most important figures in the history of American thought, religion, and literature. The vitality of his writings and the unsettling power of his example continue to influence us more than a hundred years after his death. Now Robert D. Richardson Jr. brings to life an Emerson very different from the old stereotype of the passionless Sage of Concord.

This book has no pretension about it whatever -- it is neither a Manual of Rhetoric, expatiating on the dogmas of style, nor a Grammar full of arbitrary rules and exceptions. It is merely an effort to help ordinary, everyday people to express themselves in ordinary, everyday language, in a proper manner.

An accessible, expert introduction to one of the greatest minds of 19th century. Whether you're completely new to him, or if you're already familiar with his work, Kierkegaard: A Single Life presents a fresh understanding of his life and thought. Kierkegaard was a brilliant and enigmatic loner whose ideas permeated culture, shaped modern Christianity, and influenced people as diverse as Franz Kafka and Martin Luther King Jr. Though few people today have read his work, that lack of familiarity with the real Kierkegaard is changing with this biography by scholar Stephen Backhouse.

Distinguished author Phillip Lopate, editor of the celebrated anthology The Art of the Personal Essay, is universally acclaimed as “one of our best personal essayists” ( Dallas Morning News). Here, combining more than 40 years of lessons from his storied career as a writer and professor, he brings us this highly anticipated nuts-and-bolts guide to writing literary nonfiction. A phenomenal master class shaped by Lopate’s informative, accessible tone, and immense gift for storytelling.

A pause-resisting, existential romp through the life and times of the world’s most polarizing punctuation mark. Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all and refocuses our attention on the deepest, most primary value of language: true communication.

Early in the history of English, glamour and grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored-out-of-their-skulls students. Roy Peter Clark, one of America’s most influential writing teachers, wants to change that by putting the glamour back into grammar.

By early 1943, it had become increasingly clear the Allies would win the Second World War. Christian intellectuals on both sides of the Atlantic thought the soon-to-be-victorious nations were not culturally or morally prepared for their success. These Christian intellectuals - Jacques Maritain, T. S. Eliot, C. S. Lewis, W. H. Auden, and Simone Weil, among others - sought both to articulate a sober and reflective critique of their own culture and to outline a plan for the moral and spiritual regeneration of their countries in the post-war world.

The history of European philosophy is usually constructed from the work of men. In Metaphysical Animals, a pioneering group biography, Clare Mac Cumhaill and Rachael Wiseman offer a compelling alternative. In the mid-twentieth century Elizabeth Anscombe, Mary Midgley, Philippa Foot, and Iris Murdoch were philosophy students at Oxford when most male undergraduates and many tutors were conscripted away to fight in the Second World War. Together, these young women, all friends, developed a philosophy that could respond to the war’s darkest revelations.

C. S. Lewis is the 20th century's most widely read Christian writer and J. R. R. Tolkien its most beloved mythmaker. For three decades they and their closest associates formed a literary club known as the Inklings, which met weekly in Lewis' Oxford rooms and a nearby pub. They read aloud from works in progress, argued about anything that caught their fancy, and gave one another invaluable companionship, inspiration, and criticism.

Ranging widely from Homer to David Foster Wallace, from What Maisie Knew to Make Way for Ducklings, Wood takes the reader through the basic elements of the art, step by step. He sums up two decades of insight with wit and concision, resulting in nothing less than a philosophy of the novel, which has won critical acclaim nationwide, from the San Francisco Chronicle to the New York Times Book Review.

Ayn Rand discusses how a writer combines abstract ideas with concrete action and description to achieve a unity of theme, plot, characterization, and style, the four essential elements of fiction. Here, too, are Rand's illuminating analyses of passages from famous writers, rewrites of scenes from her own works, and fascinating rules for building dramatic plots and characters with depth.

The boring debate between fundamentalist believers and non-believers is finally moved on by Alain de Botton's inspiring new book, which boldly argues that the supernatural claims of religion are of course entirely false - and yet that religions still have important things to teach the secular world.

The most thorough statement of one of Emerson's recurrent themes, the need for each individual to avoid conformity and false consistency, and follow his or her own instincts and ideas. It is the source of one of Emerson's most famous quotations, "A foolish consistency is the hobgoblin of little minds." This essay is a considered a watershed moment in which transcendentalism became a major cultural movement. An American classic.

Saint Augustine is one of the most influential figures in all of Christianity, yet his path to sainthood was by no means assured. Born in AD 354 to a pagan father and a Christian mother, Augustine spent the first 30 years of his life struggling to understand the nature of God and his world. He learned about Christianity as a child but was never baptized, choosing instead to immerse himself in the study of rhetoric, Manicheanism, and then Neoplatonism - all the while indulging in a life of lust and greed.

Masters of language can turn unassuming words into phrases that are beautiful, effective, and memorable. What are the secrets of this alchemy? Part of the answer lies in rhetorical figures: practical ways of applying great aesthetic principles to a simple sentence or paragraph. Farnsworth’s Classical English Rhetoric recovers this knowledge for our times. It amounts to a tutorial on eloquence conducted by Churchill and Lincoln, Dickens and Melville, Burke and Paine, and more than a hundred others.

In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say - you simply need to say it well.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

Esteemed professor Michael D. C. Drout brings his expertise in literary studies to the subject of rhetoric. From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world.

When you react, the event controls you. When you respond, you’re in control. Verbal Judo is the classic guide to the martial art of the mind and mouth that can help you defuse confrontations and generate cooperation, whether you're talking to a boss, a spouse, or even a teenager. For more than a generation, Dr. George J. Thompson's essential handbook has taught people how to communicate more confidently and persuasively in any situation.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.

Joel Trachtman's audiobook presents in plain and lucid terms the powerful tools of argument that have been honed through the ages in the discipline of law. If you are a law student or new lawyer, a business professional or a government official, this book will boost your analytical thinking, your foundational legal knowledge, and your confidence as you win arguments for your clients, your organizations, or yourself.

About 2,500 years ago, Plato wrote a set of dialogues that depict Socrates in conversation. The way Socrates asks questions, and the reasons why, amount to a whole way of thinking. This is the Socratic method - one of humanity’s great achievements. More than a technique, the method is an ethic of patience, inquiry, humility, and doubt. It is an aid to better thinking, and a remedy for bad habits of mind, whether in law, politics, the classroom, or tackling life’s big questions at the kitchen table.

The Fallacy Detective has been the best-selling book for teaching logical fallacies and introduction to logic for over 15 years. What is a fallacy? A fallacy is an error in logic a place where someone has made a mistake in his thinking. “A cloud is 90 percent water. A watermelon is 90 percent water. Therefore, since a plane can fly through a cloud, a plane can fly through a watermelon.” This is an easy book for learning to spot common errors in reasoning. For ages 12 through adult. Fun to use - learn skills you can use right away.