In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

David M. Potter's Pulitzer Prize-winning The Impending Crisis is the definitive history of antebellum America. Potter's sweeping epic masterfully charts the chaotic forces that climaxed with the outbreak of the Civil War: westward expansion, the divisive issue of slavery, the Dred Scott decision, John Brown's uprising, the ascension of Abraham Lincoln, and the drama of Southern secession.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Poetics and Rhetoric are the two major works by Aristotle which, after more than 2,000 years, remain key behavioural handbooks for anyone interested in story, performance, presentation and indeed psychology. The continuing influence of Poetics, for example, is readily discernible even among the scriptwriters of Hollywood!

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.

It was supposed to be a moment of great optimism, a cause for jubilation. The Congo was at last being set free from Belgium—one of seventeen countries to gain independence in 1960 from ruling European powers. At the helm as prime minister was charismatic nationalist Patrice Lumumba. Just days after the handover, however, the Congo’s new army mutinied, Belgian forces intervened, and Lumumba turned to the United Nations for help in saving his newborn nation from what the press was already calling “the Congo crisis.”

In an incisive, thorough analysis of the current international situation, Noam Chomsky argues that the United States, through its military-first policies and its unstinting devotion to maintaining a world-spanning empire, is both risking catastrophe and wrecking the global commons.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.

For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it?

Want to get a taste of the entirety of human history in a single book? With World History for Dummies, you'll get an overview of the history of, well, everything, from the Neanderthal experience to the latest historical developments of the twenty-first century. Re-live history from your armchair as you ride into battle alongside Roman generals, prepare Egyptian pharaohs for the afterlife, and learn from the great Greek poets and philosophers. It's the perfect gift for the lifelong learner who wants to brush up on their world history knowledge.

Masters of language can turn unassuming words into phrases that are beautiful, effective, and memorable. What are the secrets of this alchemy? Part of the answer lies in rhetorical figures: practical ways of applying great aesthetic principles to a simple sentence or paragraph. Farnsworth’s Classical English Rhetoric recovers this knowledge for our times. It amounts to a tutorial on eloquence conducted by Churchill and Lincoln, Dickens and Melville, Burke and Paine, and more than a hundred others.

In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

Book Description The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life" Unlock the secrets of effective communication with "The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life." This comprehensive guide delves into the timeless techniques of rhetoric and their applications in today's world, from the boardroom to social media and beyond. Whether you're a student, professional, public speaker, or anyone looking to enhance their persuasive abilities, this book provides the tools you need to influence and ...

About 2,500 years ago, Plato wrote a set of dialogues that depict Socrates in conversation. The way Socrates asks questions, and the reasons why, amount to a whole way of thinking. This is the Socratic method - one of humanity’s great achievements. More than a technique, the method is an ethic of patience, inquiry, humility, and doubt. It is an aid to better thinking, and a remedy for bad habits of mind, whether in law, politics, the classroom, or tackling life’s big questions at the kitchen table.

The great insights of the Stoics are spread over a wide range of ancient sources. This book brings them all together for the first time. It systematically presents what the various Stoic philosophers said on every important topic, accompanied by an eloquent commentary that is clear and concise. The result is a set of philosophy lessons for everyone - the most valuable wisdom of ages past made available for our times, and for all time.

In this book, renowned rhetorical scholar Robin Reames argues that, in today's polarized political climate, we should all care deeply about learning rhetoric. Drawing on examples ranging from the destructive ancient Greek demagogue Alcibiades to modern-day conspiracists like Alex Jones, Reames breaks down the major techniques of rhetoric, pulling back the curtain on how politicians, journalists, and "journalists" convince us to believe what we believe—and to talk, vote, and act accordingly.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

The Elements of Style has long been a valued and beloved resource for all writers. Hailed for its directness and clever insight, this unorthodox textbook was born from a professor's love for the written word and perfected years later by one of his students: famed author E. B. White. Ever since its first publication in 1959, writers have turned to this book for its wise and accessible advice.

Esteemed professor Michael D. C. Drout brings his expertise in literary studies to the subject of rhetoric. From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world.

Joel Trachtman's audiobook presents in plain and lucid terms the powerful tools of argument that have been honed through the ages in the discipline of law. If you are a law student or new lawyer, a business professional or a government official, this book will boost your analytical thinking, your foundational legal knowledge, and your confidence as you win arguments for your clients, your organizations, or yourself.