Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.

You probably have been struggling with persuasion. You never seem to be successful in getting others to take your position on issues. This book comes to your aide to help you acquire the competence of understanding what works in the minds of people to make them either resist or adapt to the message you directly to them. It does not just focus on telling you what to do in order to be persuasive; instead, it goes deeper to anchor the strategies on sound psychological principles.

This 30-minute expert guide is the official summary of Eyal's best-selling book, Hooked, and includes a foreword by the author. In Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development - a blueprint he searched for as start-up founder but never found.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Anyone who is in a position where leadership is essential must possess some skills of persuasion and manipulation in order to get the results they need. Often, these skills develop slowly, over a long period of time, but for some, there may be a need to improve much faster, and that is where this book comes in.

NLP has helped 10s of 1000s of people improve their lives. NLP helps you end negative thoughts and habits, replacing them with positive, healthy ones. NLP allows you to hack your own brain to create the kind of self and life you’ve always wanted. With this audiobook, you will learn how to use NLP to change your life! If you practice the teachings and exercises in your daily life, you will be able to transform yourself into the person you’ve always wanted to be. Nothing will be able to stop you from becoming the charismatic, happy, healthy person you’ve dreamed of being.

Did you ever have the feeling that you need to improve your sense of analysis? Or you found yourself in the situation of not knowing what decision to make? Have you ever thought that you probably need a guide to take your productivity to the next level? A mental model is a representation of the surrounding world, the relationships between its various parts and the intuitive perception of a person about her own acts and consequences. So if you want to understand better how a mental model works, you will need to discover yourself.

This book will help you save time, energy, and money as it gives you all the most important techniques and strategies for you to influence, persuade, and seduce the whole world.

If you want to understand how improve decision making and find out what are the mental models, then keep reading...Do mental models affect an individual’s behavior? This audiobook shows how mental models are intertwined with decision making which is essential for business planning. Mental models are important for: Productivity, professional success, greater happiness, critical thinking, and decision-making. Focus on what really matters, and make complex decisions with speed and confidence.

Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you, to have them comply with instructions and requests? Do you always use the same common words that everyone else is using? Are you paying any attention to the words that you choose? Imagine yourself flowing with powerful words: you just can't help it, it's almost automatic.

Thinking outside the box means applying existing knowledge in new, unexpected ways to come up with new ideas and solutions. This is an essential skill in today’s fast-changing world. But saying “think outside the box” isn’t enough - you have to be aware of the box before you can think outside it. The scientific name for this imaginary box is “mental model”. Mental models are useful because they help you learn. They help you make sense of new information and attach it to your existing knowledge. But, at the same time, they can limit your thinking.

Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?

Smacking some numbers onto a pie chart is old news and simply doesn't work anymore. Keeping your audience inspired and on the edge of their seats through an engaging data story is what we as business professionals should be striving to do. How to Win with Your Data Visualizations uncovers the fundamentals of what makes a winning data presentation and has laid them out in five easy-to-understand parts you can immediately apply to your next chart and presentation to see a winning data story unfold.

Are you sure that everything around you is the result of your decisions? If you ever felt being manipulated or uncomfortable with some people, then keep reading. Family, friends, work colleagues, are the relationship that you have created during your life experience. Unfortunately, around you, there are some people who use deception as normal. They use hidden manipulative techniques to control others and situations in their favor. If you cannot master your emotions, you become vulnerable to those techniques.

Wouldn’t it be amazing if there was a simple process that could help you analyze your subconscious programs, organize your existing behavior patterns, and help you engage your imagination to produce positive outcomes? Well, imagine no more! You have found the solution, and that solution is learning how to practice Neuro-Linguistic Programming. And by the way, it’s actually easier than you might think!

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is... how?

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.

In this book, we travel inside Emily's and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it, and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works - and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the listener, not only to survive in today's overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.

Imagine how different your life would be if you could avoid getting the worst out of every deal you negotiate in life. You will never quite know how much you have left on the table by lacking the negotiation skills to truly get the most out of your dealings. Whether it's negotiating that pay rise at work, attaining the best price for the house/car, or just simply getting more out of your daily interactions.