Sway
The Irresistible Pull of Irrational Behavior
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Narrated by:
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John Apicella
About this listen
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).
Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.
©2008 Copyright © Ori and Rom Brafman. Recorded by arrangement with Currency/Doubleday Broadway Publishing Group, a division of Random House, Inc. (P)2008 HighBridge CompanyListeners also enjoyed...
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"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)
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Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
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Some Interesting Insights But Poor Science
- By Harold Toomey on 06-09-23
By: Uri Gneezy, and others
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- By: Robert H. Frank
- Narrated by: Robert H. Frank
- Length: 5 hrs and 19 mins
- Unabridged
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How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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Not what is advertised
- By Andre on 04-18-17
By: Robert H. Frank
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The Best Place to Work
- The Art and Science of Creating an Extraordinary Workplace
- By: Ron Friedman PhD
- Narrated by: Walter Dixon
- Length: 8 hrs and 18 mins
- Unabridged
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In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.
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Useful ideas and information past first chapters
- By superstasia on 07-12-17
By: Ron Friedman PhD
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The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- By Kimberly on 03-04-18
By: Daniel Coyle
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Willful Blindness
- Why We Ignore the Obvious at Our Peril
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 11 hrs and 2 mins
- Unabridged
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Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
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How Not to Be the Blind Leading the Blind
- By Cynthia on 06-29-13
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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A Bigger Prize
- How We Can Do Better Than the Competition
- By: Margaret Heffernan
- Narrated by: Margaret Heffernan
- Length: 15 hrs and 48 mins
- Unabridged
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From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
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Margaret Heffernan is brilliant!
- By Eric Willingham on 06-09-16
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- By: Peter Sims
- Narrated by: John Allen Nelson
- Length: 5 hrs and 2 mins
- Unabridged
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What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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Useful approach, not for everyone
- By Tad Davis on 08-15-11
By: Peter Sims
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- By: Ian Ayres
- Narrated by: Michael Kramer
- Length: 7 hrs and 34 mins
- Unabridged
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Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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Great book on
- By Jon on 01-31-08
By: Ian Ayres
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Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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packed
- By anonymous on 11-15-24
By: Oren Klaff
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Interested in statistics? This is the book.
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Friend and Foe
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starts well but later deviates from the subject
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Predictably Irrational
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
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Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
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This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
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Pass on this one and read The Black Swan
- By Wade T. Brooks on 06-25-12
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After his father died on 9/11 in the World Trade Center, nine-year-old Matthew John Bocchi began an obsessive quest to find out exactly how he died. He researched video tapes, pictures, blogs, anything that could potentially answer the question looming in his mind: Was his father one of the jumpers? In the first memoir told by a child of 9/11, Matt intimately delves into the psychological and emotional torment that ensued after his father's death.
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Interested in statistics? This is the book.
- By Robert on 02-21-14
By: Leonard Mlodinow
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Friend and Foe
- When to Cooperate, When to Compete, and How to Succeed at Both
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In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.
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Unexpected
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Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.
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starts well but later deviates from the subject
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Predictably Irrational
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
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Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
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This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
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Pass on this one and read The Black Swan
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The Starfish and the Spider
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
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The Chaos Imperative
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Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
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a must read!!
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An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
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Covers a lot of old territory
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The Signal and the Noise
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Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.
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Learn About Statistics Without All The Math
- By Scott Fabel on 03-09-13
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Superforecasting
- The Art and Science of Prediction
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Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.
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Great for Experts
- By Michael on 02-20-17
By: Philip Tetlock, and others
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The Undoing Project
- A Friendship That Changed Our Minds
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Forty years ago Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred systematically when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made Michael Lewis' work possible.
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Behind the scenes of amazing science
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Thinking, Fast and Slow
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Difficult Listen, but Probably a Great Read
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Give and Take
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For generations, we have focused on the individual drivers of success: Passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom.
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Give ‘Til it Helps - Your Company
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Trading in the Zone
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Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money. He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation.
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Disappointed given the stellar reviews I've read.
- By Amazon Customer on 05-01-19
By: Mark Douglas
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The Black Swan, Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
- Incerto, Book 2
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Overall
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A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world.
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Interesting, but over the top
- By Anonymous User on 08-08-19
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The Art of Thinking Clearly
- By: Rolf Dobelli
- Narrated by: Eric Conger
- Length: 7 hrs and 49 mins
- Unabridged
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A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.
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Major Downer
- By Daniel Ales on 01-22-20
By: Rolf Dobelli
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Market Wizards
- Interviews with Top Traders
- By: Jack D. Schwager, Bruce Kovner, Richard Dennis, and others
- Narrated by: Dj Holte
- Length: 14 hrs and 41 mins
- Unabridged
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Overall
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Performance
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What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers including Bruce Kovner, Richard Dennis, Paul Tudor Jones, Michel Steinhardt, Ed Seykota, Marty Schwartz, Tom Baldwin, and more in this audiobook.
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THIS IS NOW A NEW NARRATION
- By jack schwager on 11-18-18
By: Jack D. Schwager, and others
What listeners say about Sway
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- William
- 05-10-13
Excellent use of examples to illustrate
What made the experience of listening to Sway the most enjoyable?
The author does an excellent job of using specific examples to help illustrate the lessons. The listener is given both the theoretical (for more abstract thinkers), and specific examples to help others relate and understand. Very informative, and exceptionally well organized.
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- Pat Robards
- 09-14-17
unknown factors in our decisions
Exposes the unknown factors in our decisions so we can deal with them rationally and reasonably.
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Overall
- Bennett
- 06-28-09
I was swayed by other reviews
I passed this book over several times because of a couple of bad reviews. The truth is, if you enjoy your information delivered through narrative, you'll like this book very much.
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16 people found this helpful
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- Patkos Csaba
- 06-22-16
Good, but not scientifical enough for my taste.
Good, but not scientifical enough for my taste. It contains entertaining anecdotes, nice examples, but not enough actionable content.
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- Omar
- 07-14-14
Anecdotes!
If you have before read/listened to books for Daniel Kahneman, Dan Ariely, Daniel Gilbert or any of the other great psychologists who illustrate the human biases, heuristics and mental fallacies ... then avoid this book.
The books only provides anecdotal evidence for already well studied topics while putting the whole thing in a very clumsy, shallow model.
Most of the anecdotes are entertaining though :)
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7 people found this helpful
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- Diego V
- 04-02-12
Worth the Discount Price
Any additional comments?
I got this book during a sale. It has some fun facts in it that I would have liked the author to expand on. I would not have purchased for the list price, nor would I waste a credit on it.
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- Melody
- 10-15-20
A worthwhile read
A quick look into the psychology of decision making and how we are swayed to make illogical choices that lead us to be worse off or cause harm to others. This book is also helpful in understanding how altruistic and financial motivation works. So good that I will be listening to it again to take notes and cement these concepts moving forward.
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- Joshua Kim
- 06-10-12
Swayed
The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman is a sweet, short popularizer of the current social psych and behavioral econ research.
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5 people found this helpful
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Overall
- Jason
- 02-12-10
Freakonomics > Sway
Seemed like a less interesting version of Freakonomics.
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5 people found this helpful
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- Stuart
- 02-07-15
It was a good book
It was a good book liked with good information, but if you already read a lot about behavioral theory, psychology, or behavioral economics. Most of the studies are well published and nothing new or exciting. A good review though.
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