Swipe Up for More!
Inside the Unfiltered Lives of Influencers
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Narrated by:
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Stephanie McNeal
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By:
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Stephanie McNeal
About this listen
An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation.
If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most?
Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG “mommy blogger” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it.
Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make?
Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).
©2023 Stephanie McNeal (P)2023 Penguin AudioListeners also enjoyed...
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Critic reviews
“I couldn’t stop reading this. It is so compelling, so fascinating, so fair in a way that most people find impossible to be with influencers. Swipe Up for More! portrays the influencer world with such intimacy and rigor that even the most skeptical reader will be awed and intrigued by the impact of this industry. It reads like an incredibly entertaining and engrossing conversation with a chronically online friend with a PhD in internet studies.”—Nora McInerny, author and host of Terrible, Thanks for Asking
“A sharp, concise, and often juicy look at one of the fastest-growing industries in the world. McNeal is at the top of her reporting game with this definitive chronicle of this new breed of celebrity.”—Jo Piazza, bestselling author, coauthor of We Are Not Like Them, and host of the Under the Influence podcast
"Influencing has become a massive, powerful industry, and this book explains how it happened...McNeal has the experience, understanding, and insight to explain the influencer industry and the impact it has on society."—Kirkus
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The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket's own stories on her quest for The Big Life. You'll learn to tackle all of the issues on heavy rotation in your mind.
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Just OK
- By Alexandra Medina on 05-15-17
By: Ann Shoket
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This Is Not a Fashion Story
- Taking Chances, Breaking Rules, and Being a Boss in the Big City
- By: Danielle Bernstein
- Narrated by: Danielle Bernstein
- Length: 4 hrs and 59 mins
- Unabridged
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Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.
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Waste of time
- By Leena on 05-18-20
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The Sweet Life
- Find Passion, Embrace Fear, and Create Success on Your Own Terms
- By: Dulce Candy Ruiz
- Narrated by: Joell A. Jacob
- Length: 5 hrs and 19 mins
- Unabridged
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Since posting her first makeup tutorial in 2008, Dulce Candy has become one of the top beauty stars on YouTube - boasting more than two million subscribers and garnering hundreds of millions of views for her bright and energetic how-to videos. But before she became a style icon and a role model to millions of young women, Dulce struggled to make her way in the world.
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Inspirational!
- By Joliefemme on 08-13-15
By: Dulce Candy Ruiz
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Leap
- Leaving a Job with No Plan B to Find the Career and Life You Really Want
- By: Tess Vigeland
- Narrated by: Tess Vigeland
- Length: 7 hrs and 12 mins
- Unabridged
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Until recently Tess Vigeland was a longtime host of public radio's Marketplace. It was a rewarding, high-status job, and Tess was very good at it - but she'd begun to feel restless. Without any definite, clear sense of what she wanted to do next (but an absolute certainty that what she'd been doing was no longer truly satisfying), she walked away from her dream job and into a vast unknown. Suddenly she was no longer " Marketplace's Tess Vigeland"; she was just Tess Vigeland.
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Everything Mrs Vigeland says is true, but ...
- By Claude on 10-10-15
By: Tess Vigeland
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Time, Money, Freedom
- 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life
- By: Ray Higdon, Jessica Higdon
- Narrated by: Ray Higdon, Jessica Higdon
- Length: 5 hrs and 28 mins
- Unabridged
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From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.
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INSPIRING‼️‼️
- By Melis03 on 06-10-21
By: Ray Higdon, and others
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What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- By: Susie Moore
- Narrated by: Sandy Rustin
- Length: 4 hrs and 26 mins
- Unabridged
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Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
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Life changing book for everyone
- By Anonymous User on 12-06-19
By: Susie Moore
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The Dream Chaser
- If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
- By: Tony A. Gaskins Jr.
- Narrated by: Tony A. Gaskins Jr.
- Length: 9 hrs and 57 mins
- Unabridged
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Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.
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Author says he wrote it in a week. I believe him.
- By Scott on 03-06-23
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The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- By: Michael Ellsberg
- Narrated by: Erik Synnestvedt
- Length: 9 hrs and 42 mins
- Unabridged
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The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
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I can't get past the introduction
- By DaveO on 01-30-13
By: Michael Ellsberg
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Rachel Maddow
- A Biography
- By: Lisa Rogak
- Narrated by: Kirsten Potter
- Length: 5 hrs and 17 mins
- Unabridged
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Rachel Maddow has beaten the odds in a way that's novel in today's America: She uses her brain. In a world of banal and opinionated soundbites, she regularly crushes Sean Hannity's ratings thanks to her deeply researched reports. And in our highly polarized world, Maddow amiably engages the staunchest conservatives, while never hesitating to expose their light-on-facts defenses.
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Absolute Pablum.
- By mj on 02-03-20
By: Lisa Rogak
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Your Turn
- How to Be an Adult
- By: Julie Lythcott-Haims
- Narrated by: Julie Lythcott-Haims
- Length: 20 hrs and 21 mins
- Unabridged
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What does it mean to be an adult? In the 20th century, psychologists came up with five markers of adulthood: finish your education, get a job, leave home, marry, and have children. Since then, every generation has been held to those same markers. Yet so much has changed about the world and living in it since that sequence was formulated. All of those markers are choices, and they’re all valid, but any one person’s choices along those lines do not make them more or less an adult.
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Not the book that was advertised
- By M. Rogers on 04-13-21
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Women in Tech
- Take Your Career to the Next Level with Practical Advice and Inspiring Stories
- By: Tarah Wheeler
- Narrated by: Tarah Wheeler
- Length: 7 hrs and 1 min
- Unabridged
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Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu, Angie Chang, Keren Elazari, Katie Cunningham, Miah Johnson, Kristin Toth Smith, and Kamilah Taylor. Written by a female startup CEO and featuring a host of other successful contributors.
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Fantastic, motivating and superb advice!
- By EuropeanCaliGRL on 12-29-17
By: Tarah Wheeler
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Pretty Powerful
- Appearance, Substance, and Success
- By: Eboni K. Williams
- Narrated by: Eboni K. Williams
- Length: 5 hrs and 31 mins
- Unabridged
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Women have been told that being pretty comes at the expense of being taken seriously. If a woman is physically attractive, there is often a presumption that she lacks the substance and smarts necessary to provide leadership. This narrative implies that being pretty and being capable are mutually exclusive. But in Pretty Powerful, Fox News political commentator and legal analyst Eboni Williams rejects that narrative. She says that to accept the false notion that beauty and power are mutually exclusive is to leave an incredibly powerful tool on the table.
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Much more insightful than what the title suggests
- By Felishia on 09-25-17
What listeners say about Swipe Up for More!
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- The Mommy Jane
- 07-11-23
A book for influencers to read and be empowered!
Get the history of influencing, reignite your passion and commiserate along the way as Stephanie shares the many sides of the social media world, very few understand or get to see.
She even shares her why on what brought her to shine a light on such a “taboo” topic and leaves the reader with a better understanding of why influencers matter and their role on pop culture and the economy to this day.
A fantastically fun summer read.
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- murphyp
- 07-16-23
Great insight into social media world and GREAT performance by the author
As a middle aged (40) male, this was really insightful to a world I know nothing about. Much more intriguing and engaging than I was expecting. Definitely have more respect for the influencers and their impact on our culture and economy. The performance reading the audio from the author was amazing. As an avid audiobook ‘reader’, the performance matters a lot and sometimes if the narrator is new, the inexperience can show. No worries here!
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- Maureen
- 10-23-23
Influencer groupie
It was entertaining, but not especially insightful. Most of the things shared were not surprising if you knew just a little bit about influencers/ social media marketing. Feels more like influencer fan fiction than a book about the industry
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- Victoria
- 06-26-23
Easy and Insightful Listen
I listened to this over the course of just two days- it was such an easy and enjoyable listen. The author has a great reading voice and I liked hearing her own inflection and tone. I’ve been following blogs and various accounts since the mid aughts so I was very familiar with the content, but still felt that the reporting was informative and insightful. Definitely recommend!
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- Michelle Jensen
- 06-28-23
Excellent easy read!
Well researched and insightful book dives into influencer culture that has had a huge impact on our generation but is rarely discussed. If you follow a single influencer or Mormon mommy blogger you should definitely read
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- Anonymous User
- 06-25-23
Great, quick listen!
I really enjoyed this book, I do agree parts of it were a bit outdated because of how fast the industry moves but I don’t think it was enough of an impact to change the overall story! I loved the interviews the author did!
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- Eve
- 10-01-23
Underreported topic, interesting to listen to
Women’s interests and businesses are seldom taken seriously or reported on. I enjoy McNeal’s reporting and her book. Hope she writes more on the topic.
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- ComplicatedLADY.com
- 12-09-23
This kept me engaged. I like the Authors writing style.
This was really informative and easy to listen to. As someone who’s been a big blog reader for 20 years, I knew who a few of these blogs, that the Author wrote about, were. I very much appreciated the Authors style of writing, which was objective, and kind toward her subjects. This was a good read, because it has you rooting for the characters in her book. I would recommend this book to others.
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- Johnathan Hunter
- 06-20-24
Not for Industry People
If you work in Influencer Marketing then nothing in this book will come as a revelation. Also this book mainly focuses on IG leaving out the mommy bloggers who built this industry.
If you are a fan of influencers or want to learn about the industry then check this out
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- Katie Harrigan
- 08-16-23
This is worse than a hate follow.
The author only follows three incredibly privileged influencers who are completely out of touch with reality. She sympathizes with their “struggle” to keep up brand deals after they destroy their lives and followers keep them accountable. It’s truly the worst book of 2023, maybe the last decade.
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