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Momfluenced
- Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture
- Narrated by: Megan Tusing
- Length: 10 hrs and 38 mins
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Publisher's summary
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers
On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood.
Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope.
Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women’s magazines like Glamour and Real Simple, only they’re churning it out daily and that content is their lives.
We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you’re a mother reading this (and maybe even if you’re not!), you are an arm’s length away from something you’ve purchased because a momfluencer made it look good.
Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz’s Belabored and Jia Tolentino’s Trick Mirror, Momfluenced argues that momfluencers don’t simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family.
Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.
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Critic reviews
“A deep dive into the ever growing ‘momfluencer’ culture . . . With an investigative eye and a sense of humor, Petersen sheds needed light on a key part of the social media landscape.”—Kirkus Reviews
“Readers who find themselves endlessly scrolling social media with that particular form of envy and aspiration it all seems to inspire will be fascinated by this insider’s look behind the spotless countertops and cherubic children.”—Booklist
“Petersen deftly dissects the aesthetics of good motherhood, skewers popular momfluencer tropes, and pokes fun at her own tendency to buy both the goods and the fantasy they’re selling.”—Reason
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- Narrated by: Kyla Garcia
- Length: 7 hrs and 16 mins
- Unabridged
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The Mohawk phrase for depression can be roughly translated as a mind spread out on the ground. In this urgent, visceral work, Alicia Elliott explores how apt a description that is for the ongoing effects of the personal, intergenerational, and colonial traumas experienced by her so many Native people. Elliott's deeply personal writing details a life spent between Indigenous and White communities - a divide reflected in her own family - and engages with such wide-ranging topics as race, parenthood, love, art, mental illness, poverty, sexual assault, gentrification, and representation.
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Well written, heartfelt, revealing
- By KWK on 07-15-24
By: Alicia Elliott
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Fat Girls in Black Bodies
- Creating Communities of Our Own
- By: Joy Arlene Renee Cox Ph.D., Ta'lor Pinkston - foreword, Jill Andrew Ph.D.
- Narrated by: Gwendolyn Carter
- Length: 4 hrs and 57 mins
- Unabridged
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Structured into three sections - "belonging," "resistance," and "acceptance" - and informed by personal history, community stories, and deep research, Fat Girls in Black Bodies breaks down the myths, stereotypes, tropes, and outright lies we've been sold about race, body size, belonging, and health. Cox's razor-sharp cultural commentary exposes the racist roots of diet culture, healthism, and the ways we erroneously conflate body size with personal responsibility.
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AMAZING
- By Amazon Customer on 03-21-21
By: Joy Arlene Renee Cox Ph.D., and others
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Raising Girls
- By: Steve Biddulph
- Narrated by: Damien Warren-Smith
- Length: 7 hrs and 32 mins
- Unabridged
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Steve Biddulph's Raising Boys was a global phenomenon. The first book in a generation to look at boys' specific needs, parents loved its clarity and warm insights into their sons' inner world. But today, things have changed. It's girls that are in trouble. There has been a sudden and universal deterioration in girls' mental health, starting in primary school and devastating the teen years. Steve Biddulph's Raising Girls is both a guidebook and a call to arms for parents.
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Really helpful and Grounded
- By KFluke on 01-26-23
By: Steve Biddulph
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How to Be Sad
- Everything I’ve Learned About Getting Happier by Being Sad
- By: Helen Russell
- Narrated by: Helen Russell
- Length: 10 hrs and 28 mins
- Unabridged
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Helen Russell has researched sadness from the inside out for her entire life. Her earliest memory is of the day her sister died. Her parents divorced soon after, and her mother didn’t receive the help she needed to grieve. Coping with her own emotional turmoil — including struggles with body image and infertility — she’s endured professional and personal setbacks as well as relationships that have imploded in truly spectacular ways. Even the things that brought her the greatest joy — like eventually becoming a parent — are fraught with challenges.
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More an self biography
- By Jaime Murillo on 04-27-24
By: Helen Russell
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On Our Best Behavior
- The Seven Deadly Sins and the Price Women Pay to Be Good
- By: Elise Loehnen
- Narrated by: Elise Loehnen
- Length: 11 hrs and 54 mins
- Unabridged
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We congratulate ourselves when we resist the donut in the office breakroom. We celebrate our restraint when we hold back from sending an email in anger. We feel virtuous when we wake up at dawn to get a jump on the day. We put others’ needs ahead of our own and believe this makes us exemplary. In On Our Best Behavior, journalist Elise Loehnen explains that these impulses—often lauded as unselfish, distinctly feminine instincts—are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins.
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Autobiography in Disguise
- By Lindsey on 06-11-23
By: Elise Loehnen
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A Place to Belong
- Celebrating Diversity and Kinship in the Home and Beyond
- By: Amber O'Neal Johnston, Julie Bogart - foreword
- Narrated by: Amber O'Neal Johnston
- Length: 10 hrs and 9 mins
- Unabridged
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Gone are the days when socially conscious parents felt comfortable teaching their children to merely tolerate others. Instead, they are looking for a way to authentically embrace the fullness of their diverse communities. A Place to Belong offers a path forward for families to honor their cultural heritage and champion diversity in the context of daily family life.
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must read for everyone
- By Travis H. on 06-12-24
By: Amber O'Neal Johnston, and others
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Bet on Black
- The Good News About Being Black in America Today
- By: Eboni K. Williams
- Narrated by: Eboni K. Williams
- Length: 6 hrs and 7 mins
- Unabridged
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When The Real Housewives of New York City hired its first black cast member after more than 13 years on the air, attorney, speaker, and journalist Eboni K. Williams knew that the public would consider her a diversity hire. But instead of accepting the label, Williams re-envisioned her role as a “Diversity Higher,” an opportunity to prove the significance of Black excellence in the workspace and in society at-large. In this book, she shares all the benefits and advantages that have helped her and many others historically reach great heights in their careers and beyond.
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Bet On Black…thank you, thank you, thank you!
- By amina mack on 07-15-24
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To Have and to Hold
- Motherhood, Marriage, and the Modern Dilemma
- By: Molly Millwood
- Narrated by: Molly Millwood
- Length: 9 hrs and 1 min
- Unabridged
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A clinical psychologist’s exploration of the modern dilemmas women face in the wake of new motherhood. When Molly Millwood became a mother, she was fully prepared for what she would gain: an adorable baby boy; hard-won mothering skills; and a messy, chaotic, beautiful life. But what she did not expect was what she would lose: aspects of her identity, a baseline level of happiness, a general sense of well-being.
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Pretty good
- By C Sandell on 03-07-21
By: Molly Millwood
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Beauty Sick
- How the Cultural Obsession with Appearance Hurts Girls and Women
- By: Renee Engeln
- Narrated by: Teri Schnaubelt
- Length: 11 hrs and 38 mins
- Unabridged
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Today's young women face a bewildering set of contradictions when it comes to beauty. They don't want to be Barbie dolls but, like generations of women before them, are told they must look like them. They're angry about the media's treatment of women but hungrily consume the very outlets that belittle them. They understand that what they see isn't real but still download apps to airbrush their selfies.
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No conclusion
- By Amazon Customer on 01-15-21
By: Renee Engeln
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Your Turn
- How to Be an Adult
- By: Julie Lythcott-Haims
- Narrated by: Julie Lythcott-Haims
- Length: 20 hrs and 21 mins
- Unabridged
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What does it mean to be an adult? In the 20th century, psychologists came up with five markers of adulthood: finish your education, get a job, leave home, marry, and have children. Since then, every generation has been held to those same markers. Yet so much has changed about the world and living in it since that sequence was formulated. All of those markers are choices, and they’re all valid, but any one person’s choices along those lines do not make them more or less an adult.
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Not the book that was advertised
- By M. Rogers on 04-13-21
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We Were Feminists Once
- From Riot Grrrl to CoverGirl®, the Buying and Selling of a Political Movement
- By: Andi Zeisler
- Narrated by: Joell A. Jacob
- Length: 10 hrs and 24 mins
- Unabridged
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Today, feminism is no longer a dirty word, and women purporting to stand up for women's equality now include high-powered names like Beyoncé, Taylor Swift, and Emma Watson. Hip underwear lines sell granny pants with "feminist" emblazoned on the back. In every bookstore, there are scores of seductive feminist how-to business guides telling women how to achieve "it all".
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Fantastic book despite shoddy narration
- By Seth H. Wilson on 05-19-16
By: Andi Zeisler
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Cinderella Ate My Daughter
- Dispatches from the Front Lines of the New Girlie-Girl Culture
- By: Peggy Orenstein
- Narrated by: Peggy Orenstein
- Length: 6 hrs and 12 mins
- Unabridged
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Pink and pretty or predatory and hardened, sexualized girlhood influences our daughters from infancy onward, telling them that how a girl looks matters more than who she is. Somewhere between the exhilarating rise of Girl Power in the 1990s and today, the pursuit of physical perfection has been recast as a source - the source - of female empowerment. And commercialization has spread the message faster and farther, reaching girls at ever-younger ages.
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No solution just worry
- By Marie on 06-28-12
By: Peggy Orenstein
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Bad Fat Black Girl
- Notes from a Trap Feminist
- By: Sesali Bowen
- Narrated by: Sesali Bowen
- Length: 6 hrs and 32 mins
- Unabridged
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Growing up on the south side of Chicago, Sesali Bowen learned early on how to hustle, stay on her toes, and champion other Black women and femmes as she navigated Blackness, queerness, fatness, friendship, poverty, sex work, and self-love. Her love of trap music led her to the top of hip-hop journalism. But despite all the beauty, complexity, and general badassery she saw, Bowen found none of that nuance represented in mainstream feminism. Thus, she coined Trap Feminism, a contemporary framework that interrogates where feminism meets today's hip-hop.
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From a Trap Feminist
- By Tanika Thrift on 01-05-22
By: Sesali Bowen
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Social Justice Parenting
- How to Raise Compassionate, Anti-Racist, Justice-Minded Kids in an Unjust World
- By: Traci Baxley
- Narrated by: Traci Baxley
- Length: 6 hrs and 56 mins
- Unabridged
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As a global pandemic shuttered schools across the country in 2020, parents found themselves thrust into the role of teacher — in more ways than one. Not only did they take on remote school supervision, but after the murder of George Floyd and the ensuing Black Lives Matter protests, many also grappled with the responsibility to teach their kids about social justice — with few resources to guide them.
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Inspiring, motivating, practical
- By Heather Janetzko on 03-18-24
By: Traci Baxley
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All the Rage
- Mothers, Fathers, and the Myth of Equal Partnership
- By: Darcy Lockman
- Narrated by: Abby Craden
- Length: 8 hrs and 53 mins
- Unabridged
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The inequity of domestic life is one of the most profound and perplexing conundrums of our time. In an era of seemingly unprecedented feminist activism, enlightenment, and change, data shows that one area of gender inequality stubbornly remains: the unequal amount of parental work that falls on women, no matter their class or professional status.
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Must read for men
- By Brooks Rainey Pearson on 06-12-19
By: Darcy Lockman
What listeners say about Momfluenced
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jennifer Robbins
- 06-08-23
A great listen!
Really loved Sara’s perspective and hearing from all the people she interviewed. Some really great insights.
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- Jeanette M Martinez
- 08-30-24
Funny and witty
Enjoyed dissecting why IG moms annoy me yet I can’t stop scrolling through their feeds.
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- Z Bell
- 05-11-23
Resonates with Disgruntled Moms
if you've been struggling with motherhood and comparing your personal experience to the glowing motherhood images on social media, this book is for you!
This book really pulls back the curtain on popular moms on social media, with some of them appearing with interviews with the author in the book! I wished I had this book in front of me right before I gave birth to be vary lf the many pitfalls awaiting you in early motherhood.
I think this book precedes any scientific research in the "mom and social media" relm but the author's observations about social media trends and her own life strike a definite chord in my own motherhood experience. In the best way the author could be, this is well-researched and balanced, by a combination of informal polls, interviews with influencers, and notes about products they endorse.
I haven't noticed any odd narration pronunciations but maybe that's my own dialect...
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- Deanna T
- 09-27-23
Narrator too distracting
I agree with the other commenter: the narrator’s tone was odd and the way she pronounced Todd-a-ler!
I liked a lot of the history in this and validated some of my feelings, but paints a very exhausting picture of motherhood (which is fair because it can be) but I thought it was too dragged and became too negative to finish.
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- Amazon Customer
- 05-10-24
Sincere but shallow.
This is a great book if you’re a mom or new to critique of capitalist culture. Unfortunately I am neither. While I appreciate the authors point I found this book ill researched (she pulls largely from the internet and other modern pop culture books. I wish someone went deeper into this topic because there’s so much to learn.
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- sammo
- 07-31-23
Tackles issues I’ve been curious about as a mom
A great read for anyone wondering about how they got sucked in to momfluencer’s sphere of influence. At times a rant and at times very well researched, this book was irresistible.
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- Lindsey Jones
- 09-26-23
A must-read for contemporary moms
I’ve long been a fan of Petersen’s, and this book exceeded my expectations. She does a deep dive into momfluencer culture, something so pervasive it often goes unnoticed. I wanted to give it to all the young moms in my life.
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- Jordan
- 05-19-23
A Macro View of Micro Interactions
I only consume a small amount of momfluencer content intentionally, but since getting pregnant last year, it has seeped into my world from all angles. Peterson does an incredible job of looking at these influencers both on the individual level (what makes them compelling despite their flaws) and on the macro level as they reflect white supremacy and patriarchy. It doesn’t give advice on how to “fix” their influence per day, but her comprehensive work will have a lasting impact on the lens in which I view their content.
The performance was just okay… I always feel like personal sentiments are delivered better by the author. But it wasn’t distractingly bad.
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- Kavya T Rao
- 05-07-23
Odd pronunciation and tone by Narrator, but overall solid analysis
Narrator says Todd-a-ler, which for some reason was quite grating on my ears, in addition to a few other quirks. She also felt a bit monotone. Otherwise the analysis was solid and it was an interesting perspective on industry/career that is often the butt of jokes or not taken seriously as real work. Made me think differently about the work that goes into “influencing.”
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- Upstatemama28
- 06-14-23
Why are the political comments necessary?
I was excited to read this until there was so many political comments within the first dang chapter! Particularly about Covid, masks and vaccines. It turned me off and I ended up returning it.
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