Targeted
How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Narrated by:
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Michael Smith
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By:
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Mike Smith
About this listen
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
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Story
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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Good book for managers
- By Capnbody on 01-08-18
By: Bernard Marr
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
What listeners say about Targeted
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Marcus Baier
- 01-23-17
Dry at first but once you get in fascinating...
At first the reader/author appears very dry and sticking to "hard facts". But once you get into that quite fascinating world and its very real consequences for our everyday live you stick with it. Apart from insights into that industry and its developement its amazing - and sometimes frightening, especially when he gets down to personal data and how it all adds up to a perfect profile. Which online advertising is all about in the end.
Summing it all up: sometimes very dry, fascinating, frightening and amazing
Cheers
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- Dan P Shortway
- 10-06-15
Well written and relevant
This is a well written and relevant book for anyone who uses the Internet and should be required reading for anyone in marketing. Internet privacy is something you should be aware of and an active participant in.
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- Fawn
- 12-06-16
Dense Language, Mediocre Narration
Mike helps us to understand the history of internet advertising, including many of the technical challenges that have been overcome to make it possible for companies to home in quite precisely on specific types of consumers. An excellent section is included on privacy concerns.
I'm wondering if Mike himself has a clearly defined audience in mind to which his book is targeted. I was delighted to learn about the evolution of internet marketing because I anticipated that it would deepen my ability to understand how to implement Mike's suggestions for putting together targeted marketing programs for my own business. But I had misunderstood the book's intent. This book merely tells the story of the ongoing evolution of internet marketing. It does not provide high-traction ideas for tapping into the technologies described.
I found much of the book somewhat difficult to listen to. Part of the difficulty I ascribe to stiff, jargon-laden sentences. Perhaps professional narration may have smoothed the ride. Unfortunately, Mike narrates book himself. He's not unpleasant to listen to, but his cadence made it difficult to stay focused.
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2 people found this helpful
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- J Ratliff
- 07-26-15
Great book. Need a hard copy
It is a very informative book but there are several references to diagrams in the book that an audible listener misses out on. I enjoyed the book and will be buy a hard copy to keep as a reference. Highly recommend.
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1 person found this helpful
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- Lloyd
- 05-21-18
Like a Bad date that NEVER ends.
This book is like being on a date with a silicone valley tech nerd that never stops talking about boring things no one cares about. Ever date one of those woman that never ask you any questions and boor you to death about work? That's what this book is like. And endless long winded book of "Tom spoke to John and John called Poindexter then the head of Fletcher called Judge Judy. Then Judge judy called an algorythm and was awarded a bidding perameter. More advertisers called Fletcher and then ad space called reduce cost and benefits called website which lead to the merger of realtime bidding which gave Jeff Green the rights to Fletcher who called Steve Jobbs who retargeted IBM with a bidding campaign making mid course corrections which was formally Benson talking to Poindexter who was married to OMG SHOOT ME IN THE FKNG FACE NOW. Waste of money. Then a publisher called CPX said Fletcher. The end." That's the whole book.
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