Targeted
How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 2 free audiobooks during trial.
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Michael Smith
-
By:
-
Mike Smith
About this listen
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
©2015 Mike Smith (P)2014 Audible Inc.Listeners also enjoyed...
-
The 6 Types of Working Genius
- A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
- By: Patrick M. Lencioni
- Narrated by: Ray Porter
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
-
-
Very nice after the long detailed story.
- By Federico on 11-05-22
-
Thinking in Systems
- A Primer
- By: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
-
-
Skip to the Middle
- By John Chambers on 06-20-20
-
Metaverse Investing for Beginners and Specialists: An In-Depth Guide to Understanding and Investing in the Metaverse, Including Strategies to Earn with NFTS, Digital Land, Virtual Reality, and More
- By: Alex Penn
- Narrated by: Robert Plank
- Length: 21 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The metaverse both fascinates and frightens, like every new thing destined to change our lives. However, by now the future is already sealed: There will be multitudes of people around the world who, in the coming years, will spend part of their time inside the metaverse. That’s why you must get to know the metaverse, understand how it works and, above all, how you can exploit and maximize its economic potential by being among the very first to do business in the metaverse.
By: Alex Penn
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
-
Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
-
The 6 Types of Working Genius
- A Better Way to Understand Your Gifts, Your Frustrations, and Your Team
- By: Patrick M. Lencioni
- Narrated by: Ray Porter
- Length: 4 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
Beyond the personal discovery and instant relief that Working Genius provides, the model also gives teams a remarkably simple and practical framework for tapping into one another’s natural gifts, which increases productivity and reduces unnecessary judgment.
-
-
Very nice after the long detailed story.
- By Federico on 11-05-22
-
Thinking in Systems
- A Primer
- By: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
-
-
Skip to the Middle
- By John Chambers on 06-20-20
-
Metaverse Investing for Beginners and Specialists: An In-Depth Guide to Understanding and Investing in the Metaverse, Including Strategies to Earn with NFTS, Digital Land, Virtual Reality, and More
- By: Alex Penn
- Narrated by: Robert Plank
- Length: 21 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
The metaverse both fascinates and frightens, like every new thing destined to change our lives. However, by now the future is already sealed: There will be multitudes of people around the world who, in the coming years, will spend part of their time inside the metaverse. That’s why you must get to know the metaverse, understand how it works and, above all, how you can exploit and maximize its economic potential by being among the very first to do business in the metaverse.
By: Alex Penn
-
Platform Revolution
- How Networked Markets Are Transforming the Economy - and How to Make Them Work for You
- By: Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary
- Narrated by: James Foster
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.
-
-
Finally a book that just gives you the info.
- By Kevin M on 09-13-16
By: Geoffrey G. Parker, and others
-
The Cold Start Problem
- How to Start and Scale Network Effects
- By: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Great high level summary. More unique insights wanted.
- By Roman on 12-09-21
By: Andrew Chen
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
-
-
Tough one
- By Amazon Customer on 10-12-18
By: Sean Ellis, and others
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
-
Earn Money Online
- An E-commerce Business Guide for 2021 to Increase Sales through Strategies of Email Marketing, Affiliate Marketing, Dropshipping and How to Achieve High Sales on Amazon FBA
- By: Ryan Farrell
- Narrated by: Jim Clark
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. If you're looking for realistic ways to start earning money online today, then you can really take several paths to profit. Some will provide immediate results to help you address your basic monthly needs like rent, utilities and groceries, while others can transform your life through long-term revolution of finance.
By: Ryan Farrell
-
Passive Income 2020
- Discover How to Make Money Online and Reach Financial Freedom in 2020: Amazon FBA, Dropshipping Shopify, Affiliate Marketing, and Social Media Marketing for Business.
- By: Anthony Ramsey
- Narrated by: Lydell Storm, Ross Pipkin
- Length: 11 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
For business owners in today’s financial climate, there are several key factors that all add up to business success. With the right formula, you can use Amazon, Shopify, and social media to completely overhaul your entire business to bring in the kind of income you absolutely need from your business. In the last few decades alone, businesses have gone from needing a strong Rolodex filled with all the best leads to businesses that don’t even have a brick-and-mortar installation.
By: Anthony Ramsey
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Affiliate Marketing: Develop an Online Business Empire and Make Passive Income Online
- Affiliate Marketing for Beginners
- By: Keith Miller
- Narrated by: Jason Belvill
- Length: 5 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing offers you a chance to start an online business with minimal capital.
-
-
Just used some of your advice in my blog
- By Anonymous User on 05-29-19
By: Keith Miller
-
Dropshipping and Shopify 2020: How to Create Passive Income on E-Commerce Business Model
- By: Gabriel Baker
- Narrated by: J.M. DeBord
- Length: 3 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you thinking about starting your own online store, but can’t decide between a classic or a dropshipping model? Are you looking for a side or full-time project that will generate a steady and healthy passive income? This audiobook will show you how to succeed in this endeavor, how to deal with the logistics of it, and make your online stone unique and first-class. Whether you’re an absolute beginner, or already own a store on Shopify, this audiobook will help you get rid of the competition and build a highly profitable business.
By: Gabriel Baker
-
Social Media Marketing for Business and Influencer (Facebook, Instagram, Youtube, Twitter), Network Marketing, Amazon FBA, Dropshipping, Private Label Shopify E-Commerce
- The Ultimate Cashflow Guide
- By: Kevin Clair
- Narrated by: Craig Colin Wilson
- Length: 4 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on. Maybe, you already purchased some material or online courses on a specific subject but found yourself quitting after a few days or weeks. So, what does it take to create a successful online business?
-
-
Marketing not very helpful.
- By Amazon Customer on 06-22-21
By: Kevin Clair
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
The Metaverse
- And How It Will Revolutionize Everything
- By: Matthew Ball
- Narrated by: Luis Moreno
- Length: 13 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
The term metaverse is suddenly everywhere, from debates over Fortnite to the pages of the New York Times to the speeches of Mark Zuckerberg, who proclaimed in June 2021 that “the overarching goal” of Facebook is to “bring the metaverse to life”. But what, exactly, is the metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is the successor to the mobile internet that has defined the last two decades.
-
-
Not a must read
- By Andrew on 08-09-22
By: Matthew Ball
-
The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing
- By: Matthew Bartnik
- Narrated by: Jason Neeser
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
There is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook advertising. You will learn: all of the different ways you can advertise on Facebook, how to decide which form of advertising will work most effectively for your business and objectives, B2C vs. B2B advertising on Facebook, and much more.
-
-
Excellent book!
- By William E Wanamaker on 03-19-20
By: Matthew Bartnik
-
Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
-
Overall
-
Performance
-
Story
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
-
-
Out Dated
- By Kristin on 11-27-16
By: Seth Godin
-
The Google Story
- Inside the Hottest Business, Media, and Technology Success of Our Time
- By: David A. Vise, Mark Malseed
- Narrated by: Stephen Hoye
- Length: 10 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Google Story is the definitive account of the populist media company powered by the world's most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
-
-
Very Good
- By Roger on 08-19-07
By: David A. Vise, and others
Related to this topic
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
-
Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
-
Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
-
-
Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
-
-
Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
-
Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
-
-
Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
-
-
doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
-
Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
-
-
Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
-
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
-
Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
-
-
Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
-
The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
-
-
A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
What listeners say about Targeted
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Dan P Shortway
- 10-06-15
Well written and relevant
This is a well written and relevant book for anyone who uses the Internet and should be required reading for anyone in marketing. Internet privacy is something you should be aware of and an active participant in.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Marcus Baier
- 01-23-17
Dry at first but once you get in fascinating...
At first the reader/author appears very dry and sticking to "hard facts". But once you get into that quite fascinating world and its very real consequences for our everyday live you stick with it. Apart from insights into that industry and its developement its amazing - and sometimes frightening, especially when he gets down to personal data and how it all adds up to a perfect profile. Which online advertising is all about in the end.
Summing it all up: sometimes very dry, fascinating, frightening and amazing
Cheers
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Fawn
- 12-06-16
Dense Language, Mediocre Narration
Mike helps us to understand the history of internet advertising, including many of the technical challenges that have been overcome to make it possible for companies to home in quite precisely on specific types of consumers. An excellent section is included on privacy concerns.
I'm wondering if Mike himself has a clearly defined audience in mind to which his book is targeted. I was delighted to learn about the evolution of internet marketing because I anticipated that it would deepen my ability to understand how to implement Mike's suggestions for putting together targeted marketing programs for my own business. But I had misunderstood the book's intent. This book merely tells the story of the ongoing evolution of internet marketing. It does not provide high-traction ideas for tapping into the technologies described.
I found much of the book somewhat difficult to listen to. Part of the difficulty I ascribe to stiff, jargon-laden sentences. Perhaps professional narration may have smoothed the ride. Unfortunately, Mike narrates book himself. He's not unpleasant to listen to, but his cadence made it difficult to stay focused.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful
-
Overall
-
Performance
-
Story
- J Ratliff
- 07-26-15
Great book. Need a hard copy
It is a very informative book but there are several references to diagrams in the book that an audible listener misses out on. I enjoyed the book and will be buy a hard copy to keep as a reference. Highly recommend.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Lloyd
- 05-21-18
Like a Bad date that NEVER ends.
This book is like being on a date with a silicone valley tech nerd that never stops talking about boring things no one cares about. Ever date one of those woman that never ask you any questions and boor you to death about work? That's what this book is like. And endless long winded book of "Tom spoke to John and John called Poindexter then the head of Fletcher called Judge Judy. Then Judge judy called an algorythm and was awarded a bidding perameter. More advertisers called Fletcher and then ad space called reduce cost and benefits called website which lead to the merger of realtime bidding which gave Jeff Green the rights to Fletcher who called Steve Jobbs who retargeted IBM with a bidding campaign making mid course corrections which was formally Benson talking to Poindexter who was married to OMG SHOOT ME IN THE FKNG FACE NOW. Waste of money. Then a publisher called CPX said Fletcher. The end." That's the whole book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!