Tarzan Economics
Eight Principles for Pivoting Through Disruption
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Narrated by:
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Angus King
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By:
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Will Page
About this listen
Taking the lessons learned from his years studying the rise and fall of the modern music industry, Spotify's chief economist has crafted “a compelling and generous read” (Scott Galloway) that provides the tools to recognize and adapt to disruption in any industry.
As the chief economist at Spotify, Will Page has had the best seat in the house for witnessing - and harnessing - the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there’s one thing Page learned from the digital revolution, it’s that businesses must be ready to pivot.
Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so. Pivoting through disruption has everything to do with being able to see the revolutionary changes around the corner, recognizing your strengths, and having the confidence to let go of the old vine of doing business and grab onto the new.
A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-listen book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.
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Critic reviews
"As the chief economist at Spotify, Will Page didn’t just react to disruption - he anticipated it and helped to fuel it. His experience in the music industry is full of takeaways for riding waves of change instead of being bowled over by them.” (Adam Grant, number one New York Times best-selling author of Think Again and host of the TED podcast WorkLife)
“This book carries lessons on two essential concepts in today’s world: the attention economy and the difference between builders and farmers. The takeaways are as relevant to running a large corporation as they are to starting your own business. A compelling and generous read.” (Scott Galloway, professor of marketing at NYU Stern, best-selling author of The Four and Post Corona, cohost of the Pivot podcast)
"Quite a few business books are about digital disruption. Others are insider's guides filled with juicy stories. A precious few are actually fun to read. Tarzan Economics is all three of these, and more. It will make you smarter about what's been happening. And what's about to." (Andrew McAfee, cofounder of the MIT Initiative on the Digital Economy; coauthor of The Second Machine Age and author of More from Less)
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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Eat People
- An Unapologetic Plan for Entrepreneurial Success
- By: Andy Kessler
- Narrated by: Walter Dixon
- Length: 7 hrs and 13 mins
- Unabridged
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Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
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One of the best business books!
- By Wayne on 11-24-15
By: Andy Kessler
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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We Are All Weird
- The Myth of Mass and the End of Compliance
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 15 mins
- Unabridged
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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Says same thing over and over and…….
- By NYNM on 09-25-11
By: Seth Godin
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- By: David Brown
- Narrated by: David Brown
- Length: 11 hrs and 56 mins
- Unabridged
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Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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Just a repeat of the pod cast…..
- By Vm2008 on 02-01-22
By: David Brown
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
What listeners say about Tarzan Economics
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tasman
- 09-30-21
Learn to think ahead by measuring what you can't
Will is a gifted economist who helps you zoom in on various scenarios that help you see the old vine of business from the new ones in front of you. How do you measure what you can't? When things change in your vertical, how will you know and be prepared before the industry transforms without you? All this and a lot more in the book. Will writes about the transformation of the music industry but it's applicable in all industries. Highly recommended read.
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- Anand
- 11-15-21
Lots of great material but sometimes lecturing
The book does a great job of painting a picture of how the digital economy works and how classical economics needs an update. For instance, wikipedia provides a world of good, but doesn't show up as GDP. Or, user attention is an important metric, which isn't captured in classical economics. If you worry your industry is or will be disrupted by the digital economy, this book is for you.
The author also mixes in humor along the way quite effectively. For instance, we are taught that monopolies are bad, but it isn't as clear cut in the tech world. To illustrate his point, he quotes a British politician, who says "Why is the competition authority a monopoly?"
While the author articulates his points well, he has a habit of creating strawmen, be it caricatures of the music industry in the late 1990s (yes, they were wrong, but it would have been nice to get to know what their pre-disruption lives were like) or Net Promoter Score (Few people I know treat it as "the only metric you need to know"). He also comes across as lecturing, forgetting that some of his audience is already doing the right thing.
The narrator is Scottish and speaks similar to the author (whom I've heard). However, the accent is a bit strong, and so try the sample before committing to the audiobook. I also listened at 1.25x speed because the narrator was a bit slow for me.
Despite the bit of lecturing, I would recommend the book to understand the economics of the times we live in, something that is absent from mainstream discourse.
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- Anonymous User
- 07-11-21
Love for Music, Economics and Business? Read This!
The writer works for Spotify and he knows how to capture an audience in our ADD society! So so so very interesting and entertaining! It’s a good buy too because at 10 hours run time, you don’t feel like you’re getting jipped for using a whole credit!
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