A story about the 15 keys that unlock true mental toughness.

One Percent Better is a story about a 20-year veteran schoolteacher who’s lost his passion, lost his energy, lost his fire. Joe Bigelow, aka “Mr. Big”, is gearing up to start another school year, and even as he’s walking into the building for the first in-service of the year, he’s counting down the days until next summer. Then Mr. Big meets an unlikely mentor. In this truly unforgettable and relatable journey, Brian Cain, will show you how to close the gap from where you are to where you want to be by harnessing the power of simply getting one percent better.

In Championship Culture, you learn the seven essentials for building a championship culture through a fun and exciting story. This story is about Pillar #2 in the 12 Pillars of Peak Performance and is the third book.

A story about nine tips to master and manage the time of your life.

Number one international best-selling author Brian Cain continues the journey of Matthew Simonds and Coach Kenny. A story about 13 ways to unleash the power of your process.

A story about 15 ways to be where your feet are.

A story about the 21 principles that produce a positive attitude and energy in anyone.

A story about nine ideas to enhance mental imagery.

Number-one International best-selling author Brian Cain continues the journey of Matthew Simonds and Coach Kenny. A story about the eight benefits of being data informed.

In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you activate your Heroic potential and fulfill your destiny. If you asked the ancient stoic philosophers how to live a good life, they’d answer you in a single word: Areté. We translate Areté as “virtue” or “excellence” but the word has a deeper meaning—something closer to being your best self moment to moment to moment.

Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book - a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.

4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

During his 20 years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers.

This extraordinary novel by Jim Rohn and Chris Widener will inspire you to take your life to the next level and beyond. It will challenge and encourage you to become the best you can be! Twelve Pillars blends together the fundamental principles and teachings of Jim Rohn into the unique tapestry of a fictional account that imparts the secrets to success in life.

Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.

The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.

If someone were to ask Jasmine Santos to describe the last few years of her life with a single word, it would definitely be a four-letter one. After 17 years - and countless broken bones and broken promises - she knows her window to compete in figure skating is coming to a close. But when the offer of a lifetime comes in from an arrogant idiot she's spent the last decade dreaming about pushing in the way of a moving bus, Jasmine might have to reconsider everything.

On the playing field, natural talent isn’t enough—there’s a mental component that determines whether athletes win the race or wipe out before the finish line. But what separates standout sports stars from the rest? In a paradigm-shifting new theory, acclaimed sportswriter Matt Fitzgerald identifies two key traits behind athletic success: strict self-regulation over thoughts and emotions and an unquenchable psychological need to pursue victory—even when it means enduring extreme mental and physical suffering.

The bestselling fitness book for men who want to gain 25-35 pounds of lean muscle and lose as much fat or more in just 3-5 hours per week—and without giving up delicious foods or doing grueling workouts. Is Bigger Leaner Stronger a body building book that can help you pack on brain-shrinking amounts of muscle in 30 days flat? No. Is it a fitness nutrition book full of dubious diet and exercise “hacks” and “shortcuts” for melting belly fat faster than a roided hornet? Absolutely not.

Let’s face it: fitness is hard. Have you ever gotten into the car after a long day at work and headed straight for the couch instead of the gym? Have you ever been unable to stop hitting the snooze button in the morning? Have you even felt secretly afraid you just don’t have what it takes to transform your body and health? Welcome to the club.

Derick Lugo had never been hiking. He certainly couldn't imagine going more than a day without manicuring his goatee. But with a job cut short and no immediate plans, this fixture of the New York comedy scene began to think about what he might do with months of free time. He had heard of the Appalachian Trail, but he had never seriously considered attempting to hike all 2,184.2 miles of it. Suddenly he found himself asking, Could he do it?

In Wildlife Wars, Terry Grosz serves up fascinating stories - alternately hair-raising, hilarious, and heart-wrenching - from his 30-year struggle to protect wildlife in America. A natural storyteller, Grosz writes about the remarkable characters he met - on both sides of the law - as he matched wits with elk poachers, salmon snaggers, commercial-market duck hunters, and a host of other law-breakers. Best of all, though, these stories are so remarkably entertaining you won't want to put them down.

All over America, families are investing blood, sweat, tears, and retirement savings in their children’s sports careers, all with the ultimate goal of…what exactly? A college scholarship? A professional contract? Simply the taste of victory? Through the lens of the highly competitive world of girls’ softball, Lewis reveals the youth sports industrial complex that has arisen to aggressively monetize after-school pastimes.

Follow the trails of hunters - the original storytellers - as they interpret signs, examine tracks, and chase and catch their prey (or fail to). Listeners can curl up with the best authentic hunting fiction and non-fiction, bringing the great Mount Kenya and the prairies of the American Bison into your living room. From Theodore Roosevelt and Gene Hill to Rick Bass and Charles Dickens, remember classic hunting tales and discover new stories of hunters’ luck, camaraderie, and use of smarts on the trail.

When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.

Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.

Champions aren’t born. They’re built. Greg Harden spent over 30 years building them at the University of Michigan, including 400 future professional athletes, 50 NFL first-round draft picks, and 120 Olympians from over 20 countries. He gained national recognition when 60 Minutes Sports profiled him as “Michigan’s Secret Weapon.” Now, in his first book, Greg Harden is reaching out to help anyone who wants to live their best life by offering powerful and practical advice.

Not just another book about how to play pickleball, Pickleball Mindset dives deep into how to think on the court. Coauthored by Dayne Gingrich, top senior professional pickleball player and renowned mental performance coach, and Jill Martin, an attorney turned personal trainer and pickleball fanatic, this book follows their year-long coaching relationship in which Jill seeks to become mentally dominant on and off the court.

When Ball Four was published in 1970, it created a firestorm. Bouton was called a Judas, a Benedict Arnold and a “social leper” for having violated the “sanctity of the clubhouse.” Baseball commissioner Bowie Kuhn tried to force Bouton to sign a statement saying the book wasn’t true. Ballplayers, most of whom hadn’t read it, denounced the book. It was even banned by a few libraries. Almost everyone else, however, loved Ball Four.

Baseball’s most outspoken fireballer brings the high heat—calling out the hacks, cheats, and ridiculous rules that have tarnished the game—and pitches A-plus stuff on how to make baseball pure, fun, and damn near perfect.