The Art and Science of Running a Car Dealership
Perfect Dealership
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Narrated by:
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Will Stauff
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By:
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Max Zanan
About this listen
This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star in the sky and made every mistake anyone could’ve possibly made. Unfortunately, I see dealer principals/general managers/general sales managers making the same mistakes today. The only difference is the time and consequences of these mistakes.
I got my first GM gig in 2004. That was in the beginning days of the internet, before millennials joined the workforce, and way before any viable disrupters entered the market space. It was a lot easier to get away with mistakes then. I don’t think you could get away with making the same mistakes now. The stakes are too high. Automotive retail profit margins are tiny. According to the National Automobile Dealers Association (NADA), the automotive net profit margin as of March 31, 2019 was merely 1.38 percent. As a result, every misstep makes it harder to stay in business.
The car business desperately needs better leadership skills, understanding of social media, inventory management, fixed operations, and so much more. There is no educational barrier to the entry into car business, and there are only a handful of universities offering a major in car dealership general management, such as Liberty and Keiser. On top of that, only a tiny percentage of dealer principals and general managers attend the National Automobile Dealer Association University. That means that a vast majority of general managers receive training on the job, even if we took business-related classes in college.
The auto business is a different animal. General information will only carry you so far. That is exactly why general managers make the same mistakes year after year. My goal is to break this vicious cycle and provide as much information as possible to ensure that automotive retail survives the disruptions we are witnessing today. We need to be ready for the next generation of car buyers, people who are more computer-savvy and not afraid to search for better deals.
According to surveys, 80 percent of millennials plan to buy a vehicle in the next five years. In fact, millennials worldwide will buy about 40 percent of all vehicles in the next decade. At the same time, they spend an average of 17 hours online before going to a dealership.
Are you ready for them?
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When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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informative but dry
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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Shortcut Your Startup
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Overall
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Performance
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Story
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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Performance
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
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Performance
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
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The Zappos Experience
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
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What listeners say about The Art and Science of Running a Car Dealership
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 07-29-23
Really good refresher.
Sounds like he’s making sure we inspect what we expect. Thank you for the brush up!
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- Nester
- 08-11-24
Not worth a time
List of things how dealership should look like, but we already all know that. Not worth a dime
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- RN
- 06-21-24
Bad Don’t Waste Your Time
Don’t waste your time. Awful zero negative. Should be paid to listen. This will not help you in any way
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- AmericanSpy519
- 03-09-22
"This book doesn't have any earth shattering info"
"This book doesn't have any earth shattering information" ... This is literally a line spoken in the last few minutes. They should have started off with this line, it would have saved me just over 2 hours.
Not only is there nothing earth shattering, there is barely any valuable information at all. the first 8+ minutes are a sales pitch to the author's other offerings. (At least now I know which books to avoid) The "don't skip intro" essentially summed up the entire book. Could have stopped there, but didn't.
Icing on the cake, this author heavily down plays the EV movement and is already showing to be on the wrong side of history.
Don't be like me and think ... "For 5 bucks, why not" ... Go visit a McDonalds with that 5 dollars. You can have a more engaging experience with the digital menu ordering screen and get a lunch at the same time.
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- layla elmoussa
- 02-12-23
Just general information
This book does have a lot of helpful information it’s just general things that most people know. Didn’t learn anything from it.
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