The Augmented Workforce
How the Metaverse Will Impact Every Dollar You Make
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Narrated by:
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Jean Ann Douglass
About this listen
Business as usual is over. The age of hyper-change is upon us, and technology is at the forefront. Since the dawn of the microchip, exponential growth has defined modern technology. Today, entire industries are being upended by software, sensors, cameras, LiDAR, processors, and optics — all growing smaller by the day.
Tech is pushing into every corner of our world, and businesses that ignore the disruption do so at their own peril. The end of the mobile phone is near, and the age of hyperconnectivity is here, with AR glasses, the intelligent edge, and IoT. Led by globally recognized futurist Cathy Hackl and award-winning emerging-tech leader John Buzzell, this book will arm you with frameworks and examples to tackle the rapid disruption happening in every industry.
This book is for business leaders who want to learn more about 5G, artificial intelligence, augmented reality, and other emerging tech. We’ll explain how you can wield this new tech for scale and revenue growth. We’ve seen the effects of this technology on the workforce firsthand, both success and failure. Along the way, you’ll hear real-life examples from business leaders and the authors — industry experts in technology years in the making. By the end, you’ll be seeing the world through AR glasses and AI applications, and at the speed of 5G.
Get ahead of the competition and shape the future you’ll be ready to lead with The Augmented Workforce.
©2021 Cathy Hackl and John Buzzell (P)2022 Cathy Hackl and John BuzzellListeners also enjoyed...
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Ask Your Developer
- How to Harness the Power of Software Developers and Win in the 21st Century
- By: Jeff Lawson
- Narrated by: Jeff Lawson
- Length: 9 hrs and 1 min
- Unabridged
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
- By Anonymous User on 12-16-21
By: Jeff Lawson
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Ghost Work
- How to Stop Silicon Valley from Building a New Global Underclass
- By: Mary L. Gray, Siddharth Suri
- Narrated by: Will Damron
- Length: 8 hrs and 7 mins
- Unabridged
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Hidden beneath the surface of the internet, a new, stark reality is looming - one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri team up to unveil how services delivered by companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast, invisible human labor force. These people doing "ghost work" make the internet seem smart. An estimated 8 percent of Americans have worked at least once in this "ghost economy".
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Interesting research, disappointing analysis
- By Rafael Rosa on 05-11-19
By: Mary L. Gray, and others
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Digital Transformation
- Survive and Thrive in an Era of Mass Extinction
- By: Thomas M. Siebel
- Narrated by: Thomas M. Siebel
- Length: 9 hrs and 8 mins
- Unabridged
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The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.
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The bible for your Digital Transformation projects
- By GR7381 on 07-19-19
By: Thomas M. Siebel
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Think Like Amazon
- 50 1/2 Ideas to Become a Digital Leader
- By: John Rossman
- Narrated by: Jeff Cummings, John Rossman
- Length: 9 hrs and 10 mins
- Unabridged
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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A must read if you really want to innovate like Amazon
- By Npino on 05-19-19
By: John Rossman
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Modern Monopolies
- What It Takes to Dominate the 21st Century Economy
- By: Nicholas L. Johnson, Alex Moazed
- Narrated by: Jonathan Yen
- Length: 10 hrs and 7 mins
- Unabridged
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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.
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Mostly notes for myself or highlights of the book
- By Gary H. on 11-16-17
By: Nicholas L. Johnson, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
What listeners say about The Augmented Workforce
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kyndall
- 02-26-22
Very insightful on the future use of technology
As scary as many of these technological advances may seem, this book did a great job on explaining our past and current progress towards that future use in a very simplistic way.
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- Lukas
- 12-11-22
Definitely great for getting into the topic. Appreciate the real examples.
I liked on the book, the structure in a way how it was explained how the technology can help in the day-to-day business. Gradebook for getting into the topic, The only thing that I would comment where I would see some space for improvement is that sometimes it felt repeating one thing way too many times, I guess it is for the point to explain the reason, so overall, it is not such a job stopper, but especially while listening, sometimes I had to trouble to stay focused on the topic.
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