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The Fourth Transformation
- How Augmented Reality & Artificial Intelligence Will Change Everything
- Narrated by: Jeffrey Kafer
- Length: 4 hrs and 29 mins
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Publisher's summary
Ten years from today, the center of our digital lives will no longer be the smart phone, but device that looks like ordinary eyeglasses: except those glasses will have settings for virtual and augmented reality. What you really see and what is computer generated will be mixed so tightly together, that we won't really be able to tell what is real and what is illusion.
Instead of touching and sliding on a mobile phone, we will make things happen by moving our eyes or by brainwaves. When we talk with someone or play an online game, we will see that person in the same room with us. We will be able to touch and feel her or him through haptic technology.
We won't need to search online with words, because there will be a new Visual Web 100 times larger than the current Internet, and we will find things by images, buy things by brands, or just by looking at a logo on the jacket of a passerby. Language will be irrelevant, and a merchant in a developing world will have access to global markets.
Medical devices will cure schizophrenia, allow quadriplegics to walk. People will be able to touch and feel objects and other people who are not actually there for conversations, games and perhaps intimate experiences.
From kindergarten to on-the-job, learning will become experiential. Children will visit great battlefields and tour historic places in VR rather than read about them in text books. Med students and surgeons will learn and practice on virtual humans rather than cadavers; oil rig workers will understand how to handle emergencies, before the ever leave the home office.
The Fourth Transformation is based on two years of research and about 400 interviews with technologists and business decision makers. It explains the technology and product landscape on a level designed to be interesting and useful to business thinkers and general audiences. Mostly it talks about how VR and AR are already being used, or will be used in the next one-to-three years.
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Electronic Dreams
- How 1980s Britain Learned to Love the Computer
- By: Tom Lean
- Narrated by: Mark Meadows
- Length: 10 hrs
- Unabridged
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In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.
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Awesome outline of electronic history
- By Johnny on 09-28-17
By: Tom Lean
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AI Superpowers
- China, Silicon Valley, and the New World Order
- By: Kai-Fu Lee
- Narrated by: Mikael Naramore
- Length: 9 hrs and 28 mins
- Unabridged
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In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
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Compelled to listen at 2x speed
- By LEE on 09-26-18
By: Kai-Fu Lee
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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Artificial Intelligence: 101 Things You Must Know Today About Our Future
- By: Lasse Rouhiainen
- Narrated by: Rodger Paxton
- Length: 8 hrs and 17 mins
- Unabridged
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Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.
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Completely useless
- By Joe V on 03-29-19
By: Lasse Rouhiainen
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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Commonplace knowledge peppered with buzzwords
- By Amazon Customer on 10-22-13
By: Michael Saylor
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
- Unabridged
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
What listeners say about The Fourth Transformation
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Tego Venturi
- 10-25-17
See the future.
Loved this book. The authors have done great research and made a excellent case that VR, AR, AI, will be as normal as mobile phones are today.
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- John Funk
- 05-30-17
thought provoking
Good thought provoking book for the next wave that's coming. The authors did a thourough job of explaining the driving forces for the next wave of technology.
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- Albert T Turansky
- 04-06-17
Good Book, But...
It seemed like the authors were overly commercial at times by placing emphasis on a few specific companies developing 4th Transformation technologies.
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1 person found this helpful
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- JMatt
- 06-19-17
Very informative
This is a very good book. It brings to light, as much as possible, the future of AR and VR. If you want to stay up on these emerging technologies, this is a great book to read.
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- Jacob Galito
- 01-31-17
An awesome glance into the future of VR/AR/MR
This book was way too short; but that may be the case because I'm listening to it in audible form. Be that as it may, I have been an avid listener to Robert Scoble's Inside VR & AR since November/December and I'm all caught up! So I figured it was time to support him and Shel Israel by getting this book as well. Thank you both for taking the time to write this book. The more that I hear about the way VR is moving the more excited it get.
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- Erik
- 12-20-16
Eye opening
Reading "The Fourth Transformation" was a delight. The Authors take the reader through a journey from the recently possible in AR, VR and MR to a plausible future that I up until reading this book thought was much further away. The book has raised my awareness to the field and will help me prepare for the future.
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- Ezra Cohen-Yashar
- 12-19-16
Technology is our future, and there it always new
Would you listen to The Fourth Transformation again? Why?
no, I will lern from this book to deepen my knowledge in this fabulous area. you never cross the same audio book twice. I will see the next one in VR
What did you like best about this story?
the amazing facts and trends about VR
Which character – as performed by Jeffrey Kafer – was your favorite?
the overall story. The new horizon it opened for me
If you were to make a film of this book, what would the tag line be?
movie is passe, VR is the furure
Any additional comments?
very educative book even for non computer geeks
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- Jon P.
- 11-26-17
Thought provoking and inspiring
I know there has been a lot of hype about technologies that never took off. 3D televisions and virtual reality headsets are just two recent examples. However, in this book the authors convincingly explain why Augmented Reality (AR) is different and how it is likely to evolve much faster than most people think possible.
I have quoted from and recommended this book in several tech blogs I participate in. The authors give concrete examples of the practical applications of AR beyond gaming and surfing the Internet. The transformation from our current "heads down, hands full" cell phone world to a "heads up, hands free" world of stylish AR headsets will impact everything from how we work to how we communicate to how shop.
Like it or not, ready or not, the fourth transformation is on its way!
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- David M
- 12-16-18
Optional if you're familiar, necessary if not.
of you're familiar with the current advances, it just reaffirms your view, if you are not familiar with the transformation and over the age of 30, it's a worthwhile intellectual investment to listen as these applications in development are in full swing.
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1 person found this helpful
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- Tyler W.
- 10-03-17
Future Predictions
Good book, well written. Listened to while working, but sounded like they have a lot of facts about what has happened to decide an accurate prediction of what is to come. However, the whole time I'm there thinking this sounds like a sales pitch for the next generation of tech to go big into VR/AR/MR.
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